Customer Relationship Management Systems in Customer Knowledge Creation
Added on 2020-12-10
1 Pages1628 Words84 Views
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ReferencesKhodakarami and Chan, Y, 2014. Exploring the role of customer relationship management(CRM) systems in customer knowledge creation.Information & Management,51(1),pp.27-42.Erbe, 2014.Approaches to managing organizational diversity and innovation. IGI Global.Dong, Bartol, Zhang and Li, 2017. Enhancing employee creativity via individual skilldevelopment and team knowledge sharing: Influences of dual‐focused transformationalleadership.Journal of Organizational Behavior,38(3), pp.439-458.Edgell Sr, 2016.Managing sustainable tourism: A legacy for the future. Routledge.Brida, ., Cortes-Jimenez, and Pulina, 2016. Has the tourism-led growth hypothesis beenvalidated? A literature review.Current Issues in Tourism,19(5), pp.394-430.P 5 Skill requirement and role in the hospitalityindustryIn the hospitality industry employee requirecommunication skill, customer service skill, team workskill, good problem solving, decision making and goodcreativity skill that all skill help employee managementteam improve industry customer attraction and customersatisfaction(Edgell Sr, 2016).In the hospitality industry team and individual employeeand management have knowledge above understandcustomer knowledge and improve their relation. The employees have power for convince customer andsatisfy using their industry services. Employees have flexible and aware for new technology,latest trend and market updating that will skill required inthe hospitality industry employee and management.HOTEL CHAIN RECRUITMENTP3 Contribution of hospitality industry in local, nationaland international economicsThe hospitality industry helps to growth of country economiccondition. In the local industry the hospitality services are work formaking profit and improve productivity that will helpincrease industry profitability so that will fact on economy.In the national market hospitality services provide theircustomer services according to their requirement and demand(Erbe, 2014.). The hospitality services provide their customer truismservices, food and beverage services and also provide eventservices that will be help for making company GDP. In the international hospitality services work for makingprofit and improve customer satisfaction and also improvecompany growth and profit.P 2 Range of operational and functional departmentIn the functional department hotel star London include human resource,housekeeping, security, sales and finance department that will be helphotel for making effective deal for the customer and provide bestservices.That will be improving hotel activity and facility for the customerattraction. That deal with be try to make effective deal with customer,services users and staff work for the running smoothly hotel business inthe hospitality industry(Brida, ., Cortes-Jimenez, and Pulina, 2016).Operational and functional department play a significant role to analyzeindustry administration sales, marketing, human resource, security,accountant, engineer and finance etc. will be work for industry andcustomer. When this department work properly for attracting customer andcustomer are convince for using this services that will be definefunctional department manage good working condition..P1 Different type of business within the hospitality industryIn the hospitality industry different types ofbusiness is the restaurants’ bars, club, event,conferences and travels services. That services andbusiness of hospitality industry offer opportunityto develop their hospitality service and attractcustomer for use this hospitality services(Dong,Bartol, Zhang and Li, 2017). When the industry provide better hospitalityservice that will invite customer for using theirservices. In this services industry provide theircustomer different type of truism packages, eventoffer and other beneficial conferences that willcustomer to develop their skill.In the hospitality industry hotels provide theircustomer different type of services that servicesare attract customer for improve industryproductivity and profitability. The hotel work onlyfor provide best facility and services for thecustomer.P 4 Operational role in the hospitality industry In the hospitality services operational requirement play a virtual role in the organization. The operational department employee work making strategy and policy for industry development. In this department employee work recruitment, training, selection, planning, monitoring and contribute for the collecting information and prepare strategy for improvement(Khodakarami and Chan, Y, 2014). In that department analyze working process work flow and company requirement for maintaining safety and healthy in the work environment. The recruitment give new ideas and new strategy and training givedevelop employee working condition and working ability that will helporganization to achieve company objective and goal
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