Customer Satisfaction Assignment- Vodafone Plc

Added on - Jun 2020

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Research Project
Table of ContentsTITLE:.............................................................................................................................................1INTRODUCTION...........................................................................................................................1Overview of research..............................................................................................................1Background.............................................................................................................................1Aims and objectives...............................................................................................................1Gantt chart..............................................................................................................................2LITERATURE REVIEW................................................................................................................3How to determine the importance of mobile tools for attaining satisfied customers.............3Types of digital tools are used by organisation for analysing shopping experience ofcustomers................................................................................................................................4Types of digital tools used to analyse shopping experience of customers.............................5RESEARCH METHODOLOGY.....................................................................................................5Type of research.....................................................................................................................5Research design......................................................................................................................6Data sampling.........................................................................................................................6Methods of data collection.....................................................................................................6DATA ANALYSIS..........................................................................................................................7Data Analysis..........................................................................................................................7Data interpretation..................................................................................................................7RECOMMENDATION AND CONCLUSION.............................................................................11REFERENCES..............................................................................................................................12
TITLE:“To analyse the impact of mobile on attaining employees satisfaction and the shoppingexperience of customers - A case study on Vodafone Plc”INTRODUCTIONOverview of researchIn this entire report, it has defined that there are major impacts of mobile on theemployees and customers as they can get more experience regarding shopping. This will supportin satisfying employees by gathering informations or taking feedbacks from the customers inmore appropriate manner (Mackey and Gass, 2015). Vodafone is considering this aspects andtrying to give better mobile services to the internal or external customers as well.BackgroundFor the identification of various factors or major issues, research play an important role.In this included several processes such as conducting surveys, gathering informations or data andthen analysis or interpretation of those data for finding appropriate answers. This research willdefines about the major impacts of mobile services on internal and external customers within theVodafone firm. It is necessary to adopt the new advanced technologies and methods for thepurpose of running organisation as well as satisfy customers desired needs or wants as well(Taylor, Bogdan and DeVault, 2015).Aims and objectivesAim:“To analyse the impact of mobile on attaining employees satisfaction and theshopping experience of customers - A case study on Vodafone Plc”Research Objectives:To determine the importance of mobile tools for attaining satisfied customersTo evaluate the types of digital tools used by organisation for analysing shoppingexperience of customersTo evaluate the influence of mobile technology on buying behaviour of consumersResearch questions:How to determine the importance of mobile tools for attaining satisfied customers?1
What types of digital tools are used by organisation for analysing shopping experience ofcustomers?How to evaluate the influence of mobile technology on buying behaviour of consumers?Gantt chartIn this section, researcher analyse strategic plan that require to accomplish in appropriatemanner. Main objective behind this procedure is to distribute task in different section to reducework load from individuals.2
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