Customer Satisfaction based on Conspicuous Consumption

Running head: CUSTOMER SATISFACTION BASED ON CONSPICUOUS CONSUMPTION
Customer Satisfaction based on Conspicuous Consumption
Name of the Student
Name of the University
Author’s note

1CUSTOMER SATISFACTION BASED ON CONSPICUOUS CONSUMPTION
Table of Contents
1. A Brief Summary of the Theory and Progression in the Field..............................................2
2. Common Themes/Findings across the four articles...............................................................2
3. Different Themes/Findings across the four articles...............................................................3
4. Study limitations and how these differ across the various study designs (quantitative,
qualitative)..................................................................................................................................4
5. Future research directions proposed in the articles................................................................5
6. References..............................................................................................................................6
7. Segregation of the References................................................................................................7

2CUSTOMER SATISFACTION BASED ON CONSPICUOUS CONSUMPTION
1. A Brief Summary of the Theory and Progression in the Field
The research is based on the factors based on the satisfaction of customers based
within the domain of fashion accessories. In the recent times, it has been seen that there have
been a major form of shift within the changes of perception of the people in relation with the
making of decisions based on purchasing different form of fashion accessories. The changing
perception of people have helped in impacting and modifying the market structure.
The study conducted by Bian and Forsythe in 2012 helps in the examination of the
individual characteristics of the consumers based on their unique needs and conditions of
self-monitoring. Their study helps in providing a conceptual framework about the discussion
based on the study of perception of the consumers.
The research proposed by Li would apply the qualitative methods of research based
on the generated data. These data would be generated based on the conduction of several
kinds of reviews. Rojas Civic have conducted a study for the implementation of collection
and thus generating quantificational data. Hence the research conducted is based on a
quantitative approach. The study helps in describing and thus analysing the behaviour of the
consumers within the social media towards different fashion brands. The study by Huynh
focuses on the implementation of both quantitative and qualitative methods that have been
applied within the research for ensuring reliability within the conduction of research. The
research thus includes interviews with customers about their responses based on the different
fashion brands.
2. Common Themes/Findings across the four articles
As discussed, the research conducted by Bian and Forsythe emphasizes on the
structural equation modelling (SEM). The SEM helps in understanding the nature of the U.S
and Chinese customers based on their self-monitoring attitude in a positive manner. The