6
3.2 Research Philosophy – Positivism .......................................................................................45
3.3 Research Approach .............................................................................................................46
3.4 Research Design..................................................................................................................47
3.5 Research Strategy – Quantitative Survey.............................................................................47
3.6 Research Methods ...............................................................................................................48
3.7 Sampling Technique- Simple Random Probability and Non Probability Sampling ..............49
3.8 Sampling Size .....................................................................................................................49
3.9 Data Analysis-Quantitative and Qualitative.........................................................................50
3.10 Ethical Considerations.......................................................................................................51
3.11 Research Limitations.........................................................................................................52
3.12 Time Horizon....................................................................................................................52
3.13 Summary...........................................................................................................................53
Chapter 4: Data Analysis ..........................................................................................................55
4.1 Introduction ........................................................................................................................55
4.2.1 Analysis of Quantitative Data...........................................................................................56
4.2.2 Qualitative Data Analysis.................................................................................................78
Chapter 5: Discussion ...............................................................................................................80
5.1 Discussion...........................................................................................................................80
5.2 linking with literature review...............................................................................................85
Chapter 6: Conclusion and recommendation .............................................................................88
6.1 Conclusion:.........................................................................................................................88
6.2 Linking with objectives:......................................................................................................91
6.3 Recommendations:..............................................................................................................92
6.4 Future Scope of study:.........................................................................................................94
Chapter 7: Self-Assessment.......................................................................................................95
References: ...............................................................................................................................97
Appendix: ............................................................................................................................... 101

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