Customer Satisfaction and Loyalty in Retail Supermarkets: A Case Study of Tesco
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Added on 2023/06/08
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AI Summary
This study analyzes the importance of customer satisfaction as a ladder to customer loyalty within a super market, using Tesco as a case study. It examines the impact of customer satisfaction on improving customer loyalty and business performance, and identifies methods used by Tesco to increase customer satisfaction and loyalty.
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