How Customer Service Impacts Business Success

This presentation discusses the importance of customer service in achieving organisational success. It highlights the impact of customer service on business success, the benefits of customer profiling, and the importance of focusing on customer needs and demands. The presentation also includes references to relevant studies and research.

CUSTOMER SERVICE

Table of contents
• Introduction
• Customer service is key to organisational success
• Impact of customer service on the success of business
• Benefits of customer profiling to a business
• Conclusion
• References

Introduction
• Customer services refers to the support of an organisation which they
provide to their customers before and after the sale of products and
services.
• This helps customers in maintaining positive experiences throughout
their journey so that organisation can improve their profitability.
• There can be seen different levels in context to maintaining
appropriate customer services which differs from organisation to
organisation.

Customer service is key to organisational success
• Organisations have to cater the needs of the targeted audience so that they
can improve the retention rate of customers which further helps them in
extraction of more values out of it.
• By providing quality services to customers organisations can improve their
customer acquisition cost.
• They can create a loyal and trustworthy customer base which will assist
them in surviving in the targeted market and effective and efficient manner.

Impact of customer service on the success of business
• Providing better customer services by an organisation is highly
mandatory as It assist them in achievement of goals and
objectives.
• Every organisation can survive in their respective industry by
focusing on the services which they provide to the targeted
audience.
• The impact which customer services create on the success of a
business can be discussed as follows:

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• Gain competitive advantages: Organisation can easily compete with your competitor is when we provide positive customer
services to their targeted audience. People can develop their interest towards organisation when they offer better services
from their competitors. It can promote their business in effective manner and can gain a large number of opportunities in
appropriate manner.
• Positive customer experiences encourage growth: Providing best experiences to audience assist organisation in
achievement of opportunities for better growth exposures. Satisfied customers can increase the sales and profitability of an
organisation in short span of time. It established healthy relationship with different stakeholders of an organisations including
business partners, investors, employees, suppliers and customers. It diversifies operations of business which results in
increase growth in effective manner.

Benefits of customer profiling to a business.
• Customer profile link can be referred as a buyer persona which is the
method of tracking the information of customers which will assist in
maintaining appropriate sales.
• It includes different factors related to customers such as trends,
behaviours, demographic factors and psychographics.
• The benefits of customer profiling in context to business is mentioned
below:

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• Engage more customers: Understanding about customers assist organisation in developing more
engaging strategies and advertisements for particular group and segments.
• Customer profiling assist organisations and marketers in maintaining appropriate communication with
them so that they can get benefits out of it.
• Developing appropriate advertisements of particular product according to the targeted audience help them
in engaging customers for longer period of time.
• Marketing campaigns can be also created in context to sell the products and services according to the
requirements of audience.

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• Increment in response rate: Customers become loyal to words their
organisation when company focus on customer profiling.
• They can easily target right customers which provides them number
of benefits regarding satisfying the needs of their customers and
generating profitability.
• It will provide exact ideas regarding taste and preferences of targeted
audience and suggest their affordability rate in context to particular
product and service.

Conclusion
• From the above report it can be concluded that customer services should be majorly focus by
organisations in order to maximise their profits.
• It is the provision which management have to provide to their customers during the purchase of
particular product and services.
• It is important to focus on the demands and needs of customers so that their expectations can be
fulfilled in appropriate manner.

References
• Amoako, G.K., 2022. Customer Satisfaction: Role of Customer Service, Innovation, and Price in the Laundry Industry in
Ghana. Journal of African Business, 23(1), pp.146-164.
• Chen, C., Fu, C., Hu, X., Zhang, X., Zhou, J., Li, X. and Bao, F.S., 2019, July. Reinforcement learning for user intent prediction in
customer service bots. In Proceedings of the 42Nd International ACM SIGIR Conference on Research and Development in
Information Retrieval (pp. 1265-1268).
• Guskova, M.F. and Nemtsov, Y.V., 2021, January. Study of the effect of repeated requests for quality of customer service in digital
radio communication networks of railway transport. In 2021 IEEE Conference of Russian Young Researchers in Electrical and
Electronic Engineering (ElConRus) (pp. 18-21). IEEE.
• Hinson, R.E., Adeola, O., Nkrumah, K.O., Agyinasare, C., Adom, K. and Amartey, A.F.O., 2019. Customer service essentials:
lessons for Africa and beyond. IAP.