Customer Service Planning—Aligning Company Statements with Goals

Unit 3 [AB221: Customer Service]
Assignment Template
Us this template file.
Customer Service Planning—Aligning Company Statements with Goals
Fill in the opportunities and weaknesses sections of the SWOT below based on your viewing of the
scenario at the Porcupine Health Club and limited information provided below.
Strengths:
 Personnel that are athletes in their
own right.
 Updated facilities and equipment
 A visually appealing website.
 Great location
Weaknesses:
 Poor financial management
 Underestimation of competition
 Much focus on individual training rather
focusing on providing training to all
members.
 Does not change with time.
Opportunities:
 Increasing demand for fitness clubs
due to increasing awareness
amongst the people regarding
benefits of being health conscious.
 Increasing demand for value-added
services like yoga, healthy and
nutritionist diet, personal training, etc.
 Growing health concerns.
Threats:
 A nearby competitor has recently
opened their doors
 The competitor’s company blog is very
popular
 The consumer has become more
sophisticated and more demanding
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