Importance of Customer Service and Customer Profiling in Business Operations

This presentation discusses the importance of customer service and customer profiling in business operations. Providing effective customer service enhances customer experience, retention, and brand image. Customer profiling helps in identifying the targeted audience and making effective communication with them. The presentation also highlights the advantages of customer profiling and its impact on customer behavior.

How Businesses Operate

Table of Contents
 INTRODUCTION
 TASK - 5
 Effect of customer service on success of business
 Advantages of customer profiling
 CONCLUSION
 REFERENCES

INTRODUCTION
 Customer service is the kind of service that is being
provided by organisations to it's customers (Gopal
and Jacob, 2022). This service could be provided
before purchase, at the time of purchase and after
purchase. The main objective behind providing this
service is to enhance customer experience and
customer engagement.

Effect of customer service on success of
business
 An effective customer service provided by the organisation
leads in enhancing customer retention rate, which is more
cheaper than the acquisition rate of customers (Lim, 2018).
 The cost for acquiring new customers are on higher side, with
this it requires more efforts.
 A satisfied customer will do word of mouth for organisation,
which leads in enhancing brand image.
 As per research more number of customers gathers when
happy and satisfied customer do promotion for them.

Advantages of customer profiling
As per the nature or characteristics of customers the
organisations, organises each customer into different groups, this
segmentation performed by organisations is termed Customer
Profiling (Othieno, 2022).
 The organisations are able to identify the targeted audience by
customer profiling.
 With the help of customer profile the organisations can make
effective communication with it's targeted customer anytime, this
boosts the rate of response (Spine, Daario and Bifulco, 2021).

CONCLUSION
 From the above presentation, it can be concluded that providing an effective
customer service leads in enhancing the satisfaction level of customers.
Enhancement in customer base, satisfaction level of customer, brand image of
organisation, even in revenue takes place by providing adequate among of customer
services. The customer profile helps in segmenting it's customers according to their
characteristics and nature. The organisations are able to find out potential customer
for the product and services offered by them.

REFERENCES
Books and Journals
 Gopal, A.C. and Jacob, L., 2022, April. Customer Behaviour Analysis Using Unsupervised
Clustering and Profiling: A Machine Learning Approach. In 2022 2nd International Conference
on Advance Computing and Innovative Technologies in Engineering (ICACITE) (pp. 2075-
2078). IEEE.
 Lim, W.M., 2018. How can challenger marketers target the right customer organization? The
ACOW customer organization profiling matrix for challenger marketing. Journal of Business &
Industrial Marketing.

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