Impact of Customer Service and Profiling on Business Success

How business operate
costumer service

INTRODUCTION
There are various organisation in the market which formulate multiple strategies and use
the new methods in order to become more successful in the market. The organisation also needs
to provide the best quality services and products in the market on order to attain maximum
customer satisfaction. There are multiple benefits which can be taken by the company by
analysing the forces of the market in an effective manner. In this report there will be discussion
about the new various techniques which can be used in order to fulfil the customer needs with
the products and services. Along with that, there are multiple advantages which can be taken by
the firm in order to expand their business in various regions and enhance the profitability in the
market. For further instance, in this report the organisation use new methods to personalise the
customer experience.
MAIN BODY
TASK 5
Explaining the impact of customer service on business success
Effective customers service will help the organisation to achieve success in the market.
The main focus is to use various strategies in order to achieve and effective growth over a period
of time. With the changing market trends the needs and desires of the customers is also been
evolving and the organisation needs to measure it with the right tools. This will help the
company to provide the essential services to the customer and enhance the overall sales in the
market. The organisation can always improve their services with the new methods and with the
help of the feedback system. With the help of various channels the organisation can establish and
effective communication with the individuals. The feedback system will help the organisation to
improve the areas in which they are lacking and they are able to offer better services to the
customers. The customers can switch towards new brands due to the emerging competition in the
industry. The revenues of the organisation can be significantly improved by providing best
services. The company can create an rapid growth by capitalising in multiple market
opportunities. By following the ethics and values they can operate the business operations in
multiple regions and the productivity could also been increased in a significant manner. The
business could attain success if the customer are fulfilled with the right products and services.
The management need to rethink about new ideas and take the help of technology to become

better in the market. There are various transitions which can be taken by them in order to
perform better as per the evolving marketing conditions which is best for their future objectives.
There is a need of providing the quality goods and services to the customers.
Explaining the benefits of customer profiling to a business
Customer profiling is the practice of arranging the customer into an specific groups
Through this the company can target the desired customers in an effective manner. The benefits
of the customer profiling is been described below:
 Targeting the relevant audience - The organisation can target the customers which
they can provide the essential goods and services. There are various advantages which
can help the organisation to identify the niche markets in which they are bale to expand
the business.
 Enhance response rates – The organisation which is been targeting the right customers
can provide better services to them. The response rates can also been significantly
improved and the company is able to achieve great results in the market.
 Data driven market expansion plans – The organisation can focus on enhancing their
sales by capturing the right markets with the help of multiple strategies and techniques.
The third party data insights can provide the right pretences and behaviour to the
customers. The organisation can personalize the experience of the customers with the
right strategies.
 Improving the operational effectively – The operational effectiveness can also been
improved . The organisation can provide the specified services to the customers which
will help them to gain a competitive advantage.
 Customer profile is the process which include the detailed information of target
customers based on the lifestyle patterns, income level, interest, purchasing history and
demographic factors. There are the following benefits of the customer profile in a
business.
 Helps in market penetration in which the scope of launching the new product in the
market can be increase with the help of customers profile.
 Customers profile helps in providing the clear picture about the customers characteristics
and then can easily turn them into the target audiences.