This assignment is a comprehensive review of customer value management, focusing on its significance in marketing management. It examines the concept of customer value, satisfaction, and loyalty, as well as the role of business process management in achieving desired outcomes. The assignment also touches upon product lifecycle management, customer lifetime value, and willingness to spend, providing a nuanced understanding of these concepts. With its emphasis on relationship management, this assignment is ideal for students seeking to understand the intricacies of customer value management.