Enhancing Customer Value
9 Pages2126 Words108 Views
Added on 2019-09-22
About This Document
This article discusses the concept of customer value and its two types - desired value and perceived value. It explores the factors that influence customer value, including quality, cost, customer service, and logistics lead time. The article also includes a literature review and critical reflection on the importance of customer service in enhancing customer value.
Enhancing Customer Value
Added on 2019-09-22
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