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Consumer Behaviour And Hospitality Assignment

   

Added on  2021-02-19

10 Pages2829 Words121 Views
Political Science
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Hospitality ConsumerBehaviour andInsight
Consumer Behaviour And Hospitality Assignment_1

Consumer Behaviour And Hospitality Assignment_2

INTRODUCTIONConsumer behaviour is explained as the way in which customers or group of people buy,use and even dispose the ideas, goods and services for the purpose of fulfilling personal needsand wants. It is mainly seen in the behaviour of customers at the time of purchasing any of theproducts from the market. In present scenario, it is necessary for industries to formulate properstrategies for the purpose of sustaining within the market for longer period of time. In thisrespective report, the file is based on hospitality industry which is one of the fastest growingindustry within the premises of UK. The chosen hospitality industry is Novotel LondonBrentford which is located in Great West Rd, Brentford TW8 0GP, United Kingdom. It isfamous for its services which the provides to their customers. Here, different factors will beexamined which influences the behaviour of customers. Map path will be also demonstrated in itand how it helps in the process of decision making. In addition, ending segment will discuss thathow markets can influence the different stage of decision making process.TASK 1Covered in PPTTASK 2P3 Examine the stages of the consumer decision- making journey and map a path to thepurchasing for a given hospitality serviceCustomers decision making process is one of the most important factor for hospitalityindustry. In this, customers try to do proper research on any of the particular topic which startsfrom selecting the product to problem that can be faced to final purchase. Some of the consumersdecision-making process is discussed below:Need recognition: In this stage of consumer decision making the consumer seeks toidentify the need for services which they wants to experience by Novotel LondonBrentford so that their needs can be satisfied and level of full satisfaction can be attained.Search for information: Here, consumer of Novotel London Brentford will try tocollect all of the information related to hotel for further proceedings.
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