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IKEA Singapore Customer Satisfaction

   

Added on  2020-04-07

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Running head: IKEA SINGAPORE VALUE CHAIN1IKEA (Singapore) Value ChainNameInstitution
IKEA Singapore Customer Satisfaction_1

IKEA SINGAPORE VALUE CHAIN2Table of FiguresFigure 1.......................................................................................................................................................3Figure 2........................................................................................................................................................4Figure 3.......................................................................................................................................................7
IKEA Singapore Customer Satisfaction_2

IKEA SINGAPORE VALUE CHAIN3IKEA Singapore’s Value ChainThe Customers and Suppliers of IKEA SingaporeIKEA stores in Singapore have very efficient supply chain processes, and the backend operations are very smooth. Being branches of the world’s largest retailer of home furnishings, the two stores in the country -located in Alexandra and Tampines- have a supply system that is very lean (IKEA, 2017b). Their different products, though very innovative, have followed the sixsigma principle of reducing disparity in designs and quality.IKEA stores in Singapore hold more than ninety-five thousand products each. They are both able to ensure that there are always products in stock regardless of how high the demand may be. These products include; lighting and electrical appliances, furnishing products, food, anddecoration products. These products are made from materials such as; wood, metal, plastic, and textiles. The parent company sources its products from various companies around the globe that produce these materials. It has made it its utmost priority to cultivate sustainable relationships with its suppliers (IKEA, 2017a). Due to the existence of good relationships between the suppliers and the management in the main company, IKEA Singapore is in turn able to reap the benefits by receiving high quality products for sale. This enables the company to save costs by receiving the products at at fair prices which increases the profit margins. The management in the stores then checks the quality of the products that come in to ensure that they are still in goodquality and are not damaged during the transportation process.
IKEA Singapore Customer Satisfaction_3

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