Customer Value Anticipation and Behavior | Banking Sector

The research looked at data from 587 different sorts of clients and reflected the competitive spirit of Ghana's banking business. The impact of competition on CVA(customer value anticipation) and customer behavior is demonstrated in this study. The study also suggests that, regardless of competition, banks with a high CVA reputation will get their own loyal clientele. This document will analyze the Emerald Insight Journal article by Anning-Dorson, Christian, and Tackie.