Challenges in Marketing T-Shirt

This document discusses the challenges faced in marketing a T-shirt, including branding, finance, and operations. It also explores the skills required to overcome these challenges and effectively promote the T-shirt.

Cw 2 E-Portfolio
and skills reflection

Table of Contents
T-SHIRT CHALLENGE.................................................................................................................3
INTRODUCTION..................................................................................................................3
ANALYSIS OF CHALLENGE.............................................................................................3
DISCUSSION OF SKILLS....................................................................................................3
ACTION PLAN......................................................................................................................4
CONCLUSION......................................................................................................................4
HOTEL CHALLENGE...................................................................................................................1
INTRODUCTION..................................................................................................................1
ANALYSIS OF CHALLENGE.............................................................................................1
DISCUSSION OF SKILLS....................................................................................................1
ACTION PLAN......................................................................................................................2
CONCLUSION......................................................................................................................2
PRESENTATION CHALLENGE...................................................................................................3
INTRODUCTION..................................................................................................................3
ANALYSIS OF CHALLENGE.............................................................................................3
DISCUSSION OF SKILLS....................................................................................................3
ACTION PLAN......................................................................................................................4
CONCLUSION......................................................................................................................4
DEBATE CHALLENGE.................................................................................................................5
INTRODUCTION..................................................................................................................5
ANALYSIS OF CHALLENGE.............................................................................................5
DISCUSSION OF SKILLS....................................................................................................5
ACTION PLAN......................................................................................................................6
CONCLUSION......................................................................................................................6
REFERENCES ...............................................................................................................................7

T-SHIRT CHALLENGE
INTRODUCTION
A T-shirt has to be presented within market. The company wants to have an attractive
logo for the same. There are three different challenges which have to be faced while marketing
this T-shirt within market such as branding, finance and operations.
ANALYSIS OF CHALLENGE
T-shirt was launched by the company and there were problems evolved like what will be
the best logo for this T-shirt. The total amount of money or budget provided to the company was
£ 200. this is the total budget and the variable costs will reach up to £ 180. the fixed costs
estimated is £ 20. this will be used in the marketing and advertising this T-shirt. The learnings
form this challenge are how target audiences are selected and they are given to customers.
Basically there are three types of T-shirts launched by this company (Bronnenberg, Dubé, and
Moorthy, 2019). This includes mono print, full colour T-shirts. These have to marketed
effectively so that this T-shirt company can make profits. There were many problems faced
while marketing this T-shirt in market. The main challenge was to select the right kind of target
audience that can buy these logo T-shirts. Logo are the most essential thing that attracts a person
while buying any T-shirts. The main challenge faced by the company was managing budget
properly and maintaining the money effectively. By discussing and analysing various aspects,
logo was developed for this Tshirt. This logo included santa claus and it contained tagline – “4
seasons one smile”. This attracted a lot of customers for buying this T-shirt.
DISCUSSION OF SKILLS
There are different skills required by managers while handling and managing work
related to product promotion. The different skills required by me for managing marketing work
effectively are communication skills, team work, time management skills and business skills. All
these skills must be possessed by me for achieving success in business. Also, it is essential that
there is presence of presentation skills, use of Excel for doing various business operations. The
major skill that I have is communication skill. This is an essential skill which helps me to avoid
various conflicts and fights . Good communication helps me to make my work easier by
convincing others to do the work. Also I have good team management skills. This enables me to
assign work to my subordinates and workers and make them work in an effective manner. I will

try to develop MS excel skills and presentation skills as I lack in them. Also there is need for
developing business skills. I am new to this sector and there is need for developing business
skills and market the products appropriately (Chen, and Lien, 2018). Effective time
management skills are also necessary for managing activities related to marketing of products.
There is need for me to have effective and good management skills so that all me work is done in
proper manner. I have to make several efforts for developing my skills so that I can manage
business operations properly.
ACTION PLAN
After analysing my skills, it is sure that for doing better business I have to work upon my
business skills and MS Excel skills. I can develop business skills and this will help in enhancing
financial management skills and marketing skills. The knowledge related to finance and
marketing will help me to invest my money effectively for promoting products and services. I am
able to manage my work effectively by learning MS Excel skills. This is required for managing
different data bases related to the launch of T-shirt. The financial management skill will help me
to properly manage budget required for delivering effective T-shirts to people. I will learn how to
manage MS Excel for managing my data. Also I will develop business skill for properly doing
work in my business.
CONCLUSION
Form the above discussion, it is analysed that for completing the project of T-shirt
logo there are some skills required by individuals. These are basically related to how to
manage the work in effective manner. Also the efforts of mine helped in making a creative
and attractive logo that will help in increasing the number of customers of this new logo T-
shirt.

HOTEL CHALLENGE
INTRODUCTION
A Luxurious hotel is going to be launched by me which is my dream project but as it is a
huge investment, I have face ample number of issues which is related with location, promotion
as well as budget (Collins, Wear, and Nagel, 2016). Therefore, in the present report, reflection
along with the portfolio which is associated with the challenge are going to be discussed as
follows. In addition to this, various competencies and skills are gong to be discussed which will
assist in facing the challenges.
ANALYSIS OF CHALLENGE
It is said that in order to launch a Luxurious hotel at the marketplace of UK, various
issues and challenges are being faced by me. One of the main challenge which is faced by us
while launching the hotel is budget which is quite limited. In order to launch the hotel huge
amount of investment is required by the management team which is difficult and risky for a
person. Finance is very important for the smooth running of a business organisation at the
marketplace which sometimes become a challenge for the management. On the other hand,
location play very crucial role as perfect location is not available for the company every time.
Location of the hotel is required to be crowd and can easily be accessed by every person. In
addition to this, another major challenge is the promotion of products and services in front of
customers. There are ample number of customers who consumes the products and service of the
company offered by them, and for this promotion of the products are required. There are ample
number of promotional tools which might assist in attaining goals but on the other hand,
sometimes it might create negative impact on the overall image of the company (Dogra, and
Kale, 2020). Therefore, it is required by the management team to adopt promotional tools and
techniques in an effective manner.
DISCUSSION OF SKILLS
It is important for various managers to have some skills that will help in doing the work
effectively. For running a business some of the skills are mandatory to be present in individual's
life. A successful business is reflection of your own skills and abilities. An individual can
succeed in life when he possess necessary skills required for strong business. Some of the skills
needed by me for running an effective business are communication skills, problem solving skills,
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team management skills, MS Excel skills, time management skills, etc. All such skills force me
to do more effective work and meet my goals. It is important for me to have some skills related
to business so that I can easily communicate others how to run effective business and achieve
my goals easily. I also lack in MS Excel as I do not have proper knowledge of how to present
data within Excel (Dunlop, Freeman, and Perez, 2016). It is my responsibility to manage my
work effectively and do my work in an effective manner.
ACTION PLAN
After analysing my skills, it is concluded that I must be prepared for adopting business
skills and problem solving skills. It is important for me to have these skills in order to run my
Hotel effectively. Within the Hotel, there are various processes which I have to manage and for
this it is essential to have knowledge of MS Excel. I have developed plan for managing my
business by developing some essential skills needed for managing my Hotel. Also, I have to
develop marketing skills that will help me to promote my hotel services in an effective manner.
My main aim is to run a successful hotel and this is achieved by developing managerial abilities
and skills. Problem solving skills help me to solve different conflicts and fights that take place
within the organisation.
CONCLUSION
With the help of above mention, it has been analysed that in order to launch a luxurious
hotel it is very essential for the management team to examine the challenges faced by the them.
There are various challenges faced by me which as a result this will enhance my communication
as well as problem solving skills in order to attain ample number of opportunities in an effective
manner (Keller, Dekimpe, and Geyskens, 2016). Along with this, by each passing time my MS
Excel skill has been improved which help me in analysing the data and information in an
effective manner so that I will be able to prepare a budget according to the requirement.
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PRESENTATION CHALLENGE
INTRODUCTION
The challenge which is discussed hereby within this reflective portfolio is The
Presentation Challenge. This is the challenge that required me to create a presentation on one of
the supermarkets of UK. In this relation, the supermarket retail firm that was selected by me to
undergo this challenge was TESCO. This is ascertained to be the biggest retail firm of United
Kingdom in terms of revenues as well as market share. A brief description of this challenge as
well as the skills applied for doing this challenge in an effective manner is given below.
ANALYSIS OF CHALLENGE
The Presentation Challenge was quite a difficult one as it required me to work in a team
and prepare a power point presentation of 10 minutes. This presentation was required to cover a
number of aspects related to the market leading supermarket chain of United Kingdom named
TESCO. The presentation was supposed to firstly include the different types of trends pertaining
to the supermarket sector at present time. For this, the group was required to conduct a thorough
research during the week. Secondly, the presentation had to take into account the performance of
TESCO since the month of October of 2015. Yet another requirement of this presentation was
the inclusion of current financial performance of biggest rivals of TESCO, namely, ALDI and
LIDL. The business environmental analysis of the respective retailer was presented with the
assistance of 2 important strategic management models named SWOT and PESTLE analysis.
Lastly, the hurdle in preparation of presentation was that it had to present the suggestions with
the help of which the retailer can regain the market share and enhance its existing level of profit
performance.
DISCUSSION OF SKILLS
The primary focus of this challenge was upon the application of a number of skills by the
group in order to effectively collect information about TESCO from a number of sources such as
MINTEL reports, researches, books, journals, articles and organisational website. In this regard,
one of the most important skill that was required to do this challenge was researching skill (Lim,
2018). With respect to this, I noticed that my researching skills were quite strong during the
whole task and provided aid to me in gathering relevant and current data about TESCO, its rival
firms and its financial performance. This further gave a competitive edge to our group as with
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the help of my effective researching skills, the team was able to collect some important facts and
findings related to the financial performance and market statistics of TESCO, ALDI and LIDL.
Yet another skill which was quite handy in accomplishing the requirements of this challenge was
communication. In this relation, I noticed that my strong communication skills rendered me
assistance in setting networking with the other members of the group and thereby asking or
telling them what to do in order to complete the challenge within the given course of time.
Although the before mentioned skills contributed to mine and the group performance in terms of
collecting valid and reliable information as well as setting a communication with team mates, I
also possessed certain shortcomings. These acted as the hurdles or constraints in the process of
completion of task in a timely manner. One of the biggest challenge in this relation was data
interpretation skills. I noticed that I faced severe difficulty in dealing with wide array of
financial information presented within the MINTEL reports, organisational website and online
articles. The main issue in this regard was to analyse the graphs and take meaningful conclusions
out of them. Yet another shortcoming was my ineffective presentation skills which resulted in
my inability to deal with presentation software so as to effectively present the information in
front of the audience.
ACTION PLAN
It is important for an individual to constantly enhance one's skills and competencies in
order to undergo personal and professional development in an effective manner. In this regard, I
have decided that I will develop my presentation and data interpretation skills by undertaking
training sessions from my mentors. This would provide assistance to me in inflating my existent
level of skills and thereby making my personality aligned with the personal and professional
requirements in the future course of time. By undergoing such training sessions and thereby
executing the action plan, I will be able to complete the same challenge in an enhanced manner
in upcoming time.
CONCLUSION
On the basis of above portfolio, it can be said that presentation challenge is an effective
task which provides assistance to individuals in applying a number of skills and thereby
accomplishing it within stipulated course of time. Further, it is inferred that action plan helps
personnel in developing the skills in which they have shortcoming to make them compatible for
undergoing tasks in future time period.
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DEBATE CHALLENGE
INTRODUCTION
Debate Challenge is considered to be one of the most prominent tasks that shape the
identity of an individual as it requires the application of a number of skills in order to effectively
accomplish the task within due course of time. Thus, this reflective portfolio is based upon the
subject matter of Corporate Social Responsibility (CSR). It is regarded to be a crucial element
for each and every enterprise operating within the confines of an economy.
ANALYSIS OF CHALLENGE
It is important for an organisation to duly undertake Corporate Social Responsibility as to
effectively satisfy each and every aspect those who are related to entity. Further with the help of
this company can effectively able to fulfil benefits of stakeholders as well as community in well
defined manner. In addition to this, by undertaking CSR activities into consideration organisation
can duly able to satisfy every related individual of company in effective manner and can further
able to make significant increase in overall performance of entity.
DISCUSSION OF SKILLS
This has been duly evaluated that certain number of skills in challenge include meeting
skills and communication skills. Both of these skills are prominent personal along with
professional skill. In addition to this, it has been determined that these skills. By undertaking
these skills individuals can effectively able to perform their objectives in well defined manner.
Along with this, it is essential for individuals to consider both of these skills are to present
viewpoints in front of other in well defined manner. It has been identified that my meeting skills
are quite effective along with this I am quite effective to present my views to other in well
defined manner. Along with this, I am having respectful nature to every individual during the
process of debate. Thus, with the help of these skills I can effectively able to ensure more
growth and development in my career.
Apart from that, it has been identified that I am having weak communication skill as I am
a active listener. It has been analysed by me that I believe that with the help of CSR organisation
can gain significant advancements. As with the help of this marketing tool entity can ensure
more successful growth. Further it has been defined that I possessed hesitant nature that restrain
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me to keep my point in front of audience. Apart from that it has been determined by me that I an
quite confident to debate on a topic.
ACTION PLAN
It is crucial for me to constantly identify and analyse my shortcomings in order to
develop them in the short run. This will ensure that such shortcomings do not pose a threat to my
future. In this relation, I have analysed that there is a dire need to enhance my communication
skills, exclusively the verbal skills so that I can interact with people as per the requirements of
task. To facilitate this, I would be undertaking several debate classes from my assessors which
would require me to apply my critical thinking skills and thereby enhance my existent level of
competency in terms of this skill. As a result, my speech skill, self confidence and the relevancy
of content that I am presenting in front of people would automatically get enhanced.
CONCLUSION
On the basis of above discussion, it can be said that Debate Challenge is quite effective in
facilitating the growth and development of competencies of an individual. Also, it has been
inferred that better and effective insight into the practices of CSR would tend to inflate the
existent operations as well as working of an organisation.
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REFERENCES
Books and Journals
Bronnenberg, B.J., Dubé, J.P. and Moorthy, S., 2019. The economics of brands and
branding. Handbook of the Economics of Marketing, Elsevier BV, pp.291-358.
Chen, C.W. and Lien, N.H., 2018. Consumer evaluations of service co-branding. The Service
Industries Journal, 38(13-14), pp.995-1016.
Collins, D., Wear, H. and Nagel, M., 2016. Branding the Farm: An Investigation of Minor
League Baseball Affiliate’s Relationships to Their Parent Clubs. SEVT 2016:
Proceedings of the 2016 Sport Entertainment & Venues Tomorrow.
Dogra, J. and Kale, S.S., 2020. Network Analysis of Destination Management Organization
Smart Tourism Ecosystem (STE) for E-Branding and Marketing of Tourism
Destinations. In Handbook of Research on Social Media Applications for the Tourism
and Hospitality Sector (pp. 1-16). IGI Global.
Dunlop, S., Freeman, B. and Perez, D., 2016. Exposure to Internet-Based tobacco advertising and
branding: results from Population surveys of Australian Youth 2010-2013. Journal of
medical Internet research, 18(6), p.e104.
Keller, K.O., Dekimpe, M.G. and Geyskens, I., 2016. Let your banner wave? Antecedents and
performance implications of retailers’ private-label branding strategies. Journal of
Marketing, 80(4), pp.1-19.
Lim, H., 2018. Generating branding buzz on social media for a pop-up store: Focused on brand
experience.
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