Challenges in Marketing T-Shirt

Cw 2 E-Portfolio
and skills reflection

Table of Contents
T-SHIRT CHALLENGE.................................................................................................................3
INTRODUCTION..................................................................................................................3
ANALYSIS OF CHALLENGE.............................................................................................3
DISCUSSION OF SKILLS....................................................................................................3
ACTION PLAN......................................................................................................................4
CONCLUSION......................................................................................................................4
HOTEL CHALLENGE...................................................................................................................1
INTRODUCTION..................................................................................................................1
ANALYSIS OF CHALLENGE.............................................................................................1
DISCUSSION OF SKILLS....................................................................................................1
ACTION PLAN......................................................................................................................2
CONCLUSION......................................................................................................................2
PRESENTATION CHALLENGE...................................................................................................3
INTRODUCTION..................................................................................................................3
ANALYSIS OF CHALLENGE.............................................................................................3
DISCUSSION OF SKILLS....................................................................................................3
ACTION PLAN......................................................................................................................4
CONCLUSION......................................................................................................................4
DEBATE CHALLENGE.................................................................................................................5
INTRODUCTION..................................................................................................................5
ANALYSIS OF CHALLENGE.............................................................................................5
DISCUSSION OF SKILLS....................................................................................................5
ACTION PLAN......................................................................................................................6
CONCLUSION......................................................................................................................6
REFERENCES ...............................................................................................................................7

T-SHIRT CHALLENGE
INTRODUCTION
A T-shirt has to be presented within market. The company wants to have an attractive
logo for the same. There are three different challenges which have to be faced while marketing
this T-shirt within market such as branding, finance and operations.
ANALYSIS OF CHALLENGE
T-shirt was launched by the company and there were problems evolved like what will be
the best logo for this T-shirt. The total amount of money or budget provided to the company was
£ 200. this is the total budget and the variable costs will reach up to £ 180. the fixed costs
estimated is £ 20. this will be used in the marketing and advertising this T-shirt. The learnings
form this challenge are how target audiences are selected and they are given to customers.
Basically there are three types of T-shirts launched by this company (Bronnenberg, Dubé, and
Moorthy, 2019). This includes mono print, full colour T-shirts. These have to marketed
effectively so that this T-shirt company can make profits. There were many problems faced
while marketing this T-shirt in market. The main challenge was to select the right kind of target
audience that can buy these logo T-shirts. Logo are the most essential thing that attracts a person
while buying any T-shirts. The main challenge faced by the company was managing budget
properly and maintaining the money effectively. By discussing and analysing various aspects,
logo was developed for this Tshirt. This logo included santa claus and it contained tagline – “4
seasons one smile”. This attracted a lot of customers for buying this T-shirt.
DISCUSSION OF SKILLS
There are different skills required by managers while handling and managing work
related to product promotion. The different skills required by me for managing marketing work
effectively are communication skills, team work, time management skills and business skills. All
these skills must be possessed by me for achieving success in business. Also, it is essential that
there is presence of presentation skills, use of Excel for doing various business operations. The
major skill that I have is communication skill. This is an essential skill which helps me to avoid
various conflicts and fights . Good communication helps me to make my work easier by
convincing others to do the work. Also I have good team management skills. This enables me to
assign work to my subordinates and workers and make them work in an effective manner. I will

try to develop MS excel skills and presentation skills as I lack in them. Also there is need for
developing business skills. I am new to this sector and there is need for developing business
skills and market the products appropriately (Chen, and Lien, 2018). Effective time
management skills are also necessary for managing activities related to marketing of products.
There is need for me to have effective and good management skills so that all me work is done in
proper manner. I have to make several efforts for developing my skills so that I can manage
business operations properly.
ACTION PLAN
After analysing my skills, it is sure that for doing better business I have to work upon my
business skills and MS Excel skills. I can develop business skills and this will help in enhancing
financial management skills and marketing skills. The knowledge related to finance and
marketing will help me to invest my money effectively for promoting products and services. I am
able to manage my work effectively by learning MS Excel skills. This is required for managing
different data bases related to the launch of T-shirt. The financial management skill will help me
to properly manage budget required for delivering effective T-shirts to people. I will learn how to
manage MS Excel for managing my data. Also I will develop business skill for properly doing
work in my business.
CONCLUSION
Form the above discussion, it is analysed that for completing the project of T-shirt
logo there are some skills required by individuals. These are basically related to how to
manage the work in effective manner. Also the efforts of mine helped in making a creative
and attractive logo that will help in increasing the number of customers of this new logo T-
shirt.