Role and Impact of Media in the 21st Century

This portfolio explores the role and impact of media in the 21st century. It includes a blog discussing the misleading representation of crime by media and a written commentary on the power and social issues of media. Discover the positive and negative aspects of media and its influence on society.

CW1- Portfolio
including media
product

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PART 1............................................................................................................................................3
Design and make a media ‘product’ that can be present with online media platform.................3
PART 2............................................................................................................................................5
Written commentary for role and impact of media in 21st century.............................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
PART 1............................................................................................................................................8
Books & Journals:........................................................................................................................8
Part 2................................................................................................................................................8
Books & Journals:........................................................................................................................8

INTRODUCTION
Media is one of the important communication tools that cover wide range of people
which get information. It is identified that day by day the media role is increasing as it provide
many important information to the people. But at the same time it has also some negative aspects
which discussed with the help of this portfolio. This portfolio covers a blog and written
commentary which shows the negative and positive aspects of media in the society.
MAIN BODY
PART 1
Design and make a media ‘product’ that can be present with online media platform
Blog
Media representation of crime
In a survey, it is identified that country overestimated the crime report in which media is
partially responsible. In today’s world, the main concerns that are facing by countries is
misleading information represented by media (Nurul, Imam and Andriani, 2017). They
represented a distorted view of real experience of which is very bad for the community as it
gives a negative impact on society. This issue is increasing day by day that media cannot
represent the right information of crime. From the below figures it clearly stated that reality is
different from media representation of crime. Due to inaccurate reports, it may fuel prejudice
against particular group of members. It is also identified that community gets a very negative

impact of misleading information through media representation of crime as the get isolated
themselves due to fear of crime.
In the reports, many countries are identified that some crime reports are over reported on
online, print and TV media. It includes mostly violent crimes, crime done by mental illness
people and crime by young people (Tsao, Huang and Hung, 2019). Print media, televisions,
internet, etc. gives a great influence on perception of people. Due to misleading by media
representation of crime, it is spread the message which results to worlds of frightening place. It is
identified that media report often unexpected crimes which results individual try to imagine
themselves to become a victim of such events. Media reporting such as sensationalist contributes
in moral panic. Media cover crimes which are associated with one policy option. That means
those crimes which are covered by media that have harsher punishments for offenders. Generally
media discussing about punishment but they are not discussing the alternative of treatment or
prevention strategies.
It is also identified because of portrayals bi media it evokes many different emotional
responses found in people such as anger and specially fears. It creates misleading ideas in the
society about crime. Public get influenced by more emotions rather than knowledge or reason. It
is found that these responses turn into political and other interest which promotes many policies
in the world (Rácz, Tamás and Gombkötő, 2017). Due to media representation of crime people
makes reviews for people such as good and bad guys without knowing the reality of situation.
It can make clearly seen in the given figure that violence related tweets are higher than
other crime reports. But in actual country faces many property crimes which are not displaying
by media. Due to that reason people get emotionally influenced and affected. Sometimes it is

found that people getting influence and make such event in reality because of media
representation. It is very harmful for the society welfare as they do not know the exact and real
situation. So with the help of this blog, people can understand the misleading representation of
crime by media.
PART 2
Written commentary for role and impact of media in 21st century
Power in and around media
Media is one of the important ways for further information in the entire world. In 21st
century, the role of media is very vital. Media is defined as the tools of mass communication
which consist of magazines, television, cinema, internet, direct mail, newspapers, fax, radio and
telephone (Wahlström and Törnberg, 2021). It is also find out that viewers can also view
pictorial representation of messages with the help of broadcasting and advertising. They can see
images with visual representations, movies, pictures, graphics, etc. In media images of very
useful as it helps to give message effectively. Media is one of the most powerful sectors in the
economy of country. It is a tool in the society that includes effective democracy; well inform
people and social justice. There are three main functions of media that are to influence, to inform
and to entertain. In modern times, the effect of these functions is identified as multidimensional.
It shapes economical, political in social values of people in 21st century (Hirschman and Wood,
2018). It has no boundaries of information. Media power is essential as it provides information
and able to communicate with people. Media has both positive as well as negative impact. The
negative impact of media comes when people find out that they are misleading by representation
of media. That's why it is very important for media to give right information to the public as it
has the power of creating urgency (Hardy, 2019). This can be clearly seen from the present
example that is COVID-19 pandemic situation. Without media it is not possible to aware about
the virus in the society and because of that it may be face many more complex situations because
of an unaware situation of pandemic situation. With the help of media, people getting aware
about this virus and that’s why countries able to stop the propagation of virus. It is not possible
without media. That's why it is said that media is very powerful.
Social issues with digital and social media

It is already discussed that media is very important in 21st century but it have many
negative impacts which creates social issues in the society. It gives many negative impacts such
as cyber-bullying, coordination of terrorist group, relaying false information, etc. These are not
just impact on society but also create problem for industrial sector as the get wrong information
about the society view points. In US, it is identified that adolescents are continuously increase
the use of internet in everyday communication. They are now using as primary and necessary
mode of communication (Liu, Sandvik and Mortensen). Issue that comes in the individual life is
everybody is now communicate with social media but not have any real relations or connections
with people. One important issue that arises with the use of social media is cyber bullying. It is
very important for every organisation that they should focusing on reducing cyber bullying but it
can be only reduced with the help of reduction in use of social media platform (Seitkhanova and
Kudritskaya, 2020). Cyber bullying also involves hurting someone else with the use of
communication and information technologies. It is found that 95% of adolescence is presently
connected with internet and they can be attacked by cyber bullying. Another negative impact of
social media is relaying of false information. In the report of world economic forum in 2013,
they are listed massive digital misinformation which becomes the important risk in modern
society. Misinformation is not good for people because it results project of link between HIV and
AIDS by the people only because of wrong information or believe that is spread by social media.
This was very bad and it continues in the period of pandemic situation regarding vaccination
(MacLeod, 2017). Due to much false information about vaccination, people are getting
threatened from vaccinated and that’s why they are not choosing vaccination for stopping the
propagation of virus. This gifts influence on people because the speed of spreading information
is very high. It also gives support to terrorist groups as they can use social media websites in
order to recruit their supporters and also for or spreading threat and fear in the society.
Reflection
Media is very powerful which we already discussed in above section but it can be more
understandable for person because of my own experience as I am recruiting in a media company.
I experienced about media positive and negative impacts on the society but identified that it is
very important for every person that they should understand the information which is reliable or
not. Media is very important for a daily life because it gives necessary information which we

have to be learnt about it (Stanzel, 2018). But at the same time it also creates many social issues
which are not good for our society as well as for human life. Due to the miss interpretation of
media, there are many people who suffer from isolation and loneliness because of threat and fear.
I am a journalist in a media company. I saw the situation very well. With the personal experience
you are able to understand the representation of media. In the present pandemic situation in the
world, where people needs motivation but media provides fear and threat due to this virus. There
are many countries which took a good action against spreading of virus. But generally media
shows only negative news which increases the threat and fear in people. They are not showing
the actions that taken by countries for welfare of society. It can be give positive attitude to the
people still media did not do that. In that case, it is very important for every person that they
should know the facts and figures about information get from the media.
CONCLUSION
It can be concluded from the above discussion that media plays a very important role in
daily life but it is similarly create many social issues for people. That's why it is necessary for an
individual to understand the reliability of information which they get from media. They just give
importance to write information not to wrong information.

REFERENCES
PART 1
Books & Journals:
Nurul, A., Imam, S. and Andriani, K., 2017. The development perceived of product comments
trust-ability on social media: a social information processing (SIP) theory approach
(survey on Facebook community of Taiwanese students colleges). Russian Journal of
Agricultural and Socio-Economic Sciences, 62(2).
Rácz, Á., Tamás, L. and Gombkötő, I., 2017. Effect of the milling parameters on the product
dispersity and energy consumption in a continuous dry air-transported stirred media
mill.
Tsao, Y. C., Huang, S. Y. and Hung, C. W., 2019. DESIGN FOR PRODUCT USAGE: A
STUDY ON THE AMBIENT MEDIA IMAGE OF PRODUCT
PACKAGING. International Journal of Organizational Innovation, 12(1).
Part 2
Books & Journals:
Hardy, J., 2019. Journalism in the 21st Century.
Hirschman, K. and Wood, B., 2018. 21st century learners: Changing conceptions of knowledge,
learning and the child. New Zealand Annual Review of Education, 23, pp.20-35.
Liu, J., Sandvik, K. and Mortensen, C. H., Media and communication in Asia in early 21st
century.
MacLeod, A., 2017. Race and nation in 21st century Malaysia: the production of racialised
electoral politics in the Malaysian media (Doctoral dissertation, Newcastle University).
Seitkhanova, G. B. and Kudritskaya, M. I., 2020. The role of a teacher in the 21st century: what
an English teacher needs to know and be able to do in the 21st century. Педагогическая
наука и практика, (3 (29)).
Stanzel, V., 2018. New realities in foreign affairs: diplomacy in the 21st century.
Wahlström, M. and Törnberg, A., 2021. Social media mechanisms for right-wing political
violence in the 21st century: Discursive opportunities, group dynamics, and co-
ordination. Terrorism and Political Violence, 33(4), pp.766-787.