Importance of Business Functions in the Growth and Success of Tesco
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This report discusses the importance of marketing, finance, production, and human resource functions in the growth and success of Tesco, a British Retail supermarket.
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BUSINESS REPORT
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 CONCLUSION................................................................................................................................2 REFERENCES................................................................................................................................3
INTRODUCTION Business function refers to activities that are carried by enterprise. These functions are divided further into core and support functions. Marketing, production, finance and human resource play and significant role in growth and success of the organisation (VALIYAN,ABDOLI,and KARIMI, 2018).Present report will lay emphasis on Tesco. It is a British Retail super market. MAIN BODY Marketing refers to activities relating to creation, communication, delivery and exchange of offerings having value to others.Marketing helps Tesco to provide values to consumers whom business wants to satisfy & retain. It is important for establishing relations between consumer and organisations.Marketing helps in brand recognition through participating in social activities, sales promotion and interacting with customers through feedback (Shrivastava and Little 2015, July). Success of the business depends on the effectiveness of marketing. Finance in very business play a vital role, it is responsible for acquiring funds, managing funds and planning the investment of funds. It plays the role of managing resources for meeting the organisational objectives. It provides the basis for planning, controlling and budgeting the operations of Tesco (Slater, 2015). Business cannot run successfully if sufficient funds are not available for carrying out the operation of business. Production refers to producing goods that are in demand in market. It plays the role of turning inputs or raw materials into finished goods via various production process.Production department is responsible for creation of finished products that will be enable Tesco to earn revenues. For meeting the goals and objectives of Tesco production process should be carried out appropriately meeting the needs and demands of customers (Frost and Li,2017). Production is the most important factor. Human Resource is an important component in business organisation. All the activities related to human staff of companies are taken by human resources department.They ensure that all employees of the Tesco are satisfied with their jobs and clearing the issues faced by them. They perform the task of keeping employees motivated so that they can increase their efficiency for achieving the organisational objective(Gkorezis, Georgiou and Theodorou, 2018). All these function are very important for the growth and success of the organisation. An organisation can manage its operations if it is not able to perform any of the functions effectively (Kyriakopoulos,Hughes and Hughes,2016). It helps in managing all the functions of the 1
organisation efficiently.Without properly performing the marketing functions company cannot create brand awareness or generate revenues for the Tesco(Jones and Kierzkowski, 2018). Financing provides company with the finds that are essential for running the business. It finds the best sources that could be taken fort financing the company. For managing the operations of business company should have enough funds (Gkorezis, Georgiou and Theodorou,2018). For meeting the demands and needs of consumers they should be able to produce the required quantities of the product maintaining the quality of product. Most important task is performed by human resource department that deals with motivating employees increasing their efficiency and retaining them by giving them rewards and recognition (Rahimi, Møller and Hvam, 2016). CONCLUSION From the above research it can be concluded that business environment is influenced by various function of marketing.Tesco for their constant growth and success should ensure that they manage all the functions of marketing efficiently and effectively. 2
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REFERENCES Books and Journals Frost, G.R. and Li, Y.M., 2017. The role of astrocytes in amyloid production and Alzheimer's disease.Open biology.7(12). p.170228. Gkorezis, P., Georgiou, L. and Theodorou, M., 2018. High-performance work practices and nursesâintentiontoleave:themediatingroleoforganizationalcynicismandthe moderating role of human resource management-related educational background.The International Journal of Human Resource Management.29(3). pp.465-484. Guest, D.E., 2017. Human resource management and employee wellâbeing: Towards a new analytic framework.Human Resource Management Journal.27(1). pp.22-38. Jones, R.W. and Kierzkowski, H., 2018. The role of services in production and international trade: A theoretical framework.World Scientific Book Chapters.pp.233-253. Kyriakopoulos, K., Hughes, M. and Hughes, P., 2016. The role of marketing resources in radical innovationactivity:antecedentsandpayoffs.JournalofProductInnovation Management.33(4). pp.398-417. Rahimi, F., Møller, C. and Hvam, L., 2016. Business process management and IT management: Themissingintegration.InternationalJournalofInformationManagement.36(1). pp.142-154. Shrivastava, S. and Little, M., 2015, July. Designing atomic business functions with distributed control. In2015 IEEE 17th Conference on Business Informatics(Vol. 1, pp. 51-59). IEEE. Slater, S.P., 2015. The Tasks of Strategic Market Management: The Role of Marketing. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 667-667). Springer, Cham. VALIYAN, H., ABDOLI, M.R. and KARIMI, S., 2018. Designing of model of innovative environmental functions for the development of business functions with fuzzy approach (Case Study: Tehran Stock Exchange pharmaceutical companies). 3