Strategic Report and Recommendations for Oak Tree Inn

Consultants Strategic
Report and
Recommendations for
Oak Tree Inn
(Case study)

Table of Contents
INTRODUCTION..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Brief overview of the firm and its activities with required data and information...........................1
Evaluate the threats and opportunities which the business is facing from both macro and micro
competitive environment...............................................................................................................2
Critically evaluate the two potential strategic options which will mitigate threats and exploit the
opportunities for the business.........................................................................................................4
Assess the two strategic choices which is generated from the research through the application of
theories.............................................................................................................................................5
CONCLUSION................................................................................................................................6
References:.......................................................................................................................................7
Books and Journals.....................................................................................................................7

INTRODUCTION
Strategic agility is the ability of the business to quickly respond to the market changes
with keeping the focus and efficiency (Patri and Suresh, 2019). This phrase means to stay
competitive in the market while also identifying the opportunities which will help to reduce the
threats. With this the owners of the business will recognize the market changes which could be
good or bad for the business helping them to quickly adopt to such changes. Developing strategic
agility helps the business owners to develop the clarity about what are the market demands and
where they stand in the competitive market. Oak Tree Inn offers friendly guestrooms and pub
with great atmosphere and comfortable rooms. This was started by Fraser family in 1997 which
is located between Heathrow Airport and Central London. This report will cover brief overview
about the firm and their activities with the threats and opportunities which the firm is facing
covering both the micro and macro environment. It also covers two potential strategic options
which will mitigate threats and exploit opportunities.
MAIN BODY
Brief overview of the firm and its activities with required data and information.
Oak Tree Inn was started by Fraser family in 1997 which used the slate from local
quarries which is used to develop a building which is developed into the picturesque in the
village of Balmaha. The Oak tree is located between Heathrow Airport and Central London
which is a pub and offers guestrooms to the customers (Jesse, 2018). The Oak tree is situated in
Balmaha and not just the mentioned services they also offers B&B accommodation, Ice cream
parlour, Coffee shop and a village shop. The restaurant has won an award and which is also
considered to be the heart of beautiful village of Balmaha. Oak tree inn offers their customers
variety of services which includes twins and doubles with private bathroom facilities, games
room, patio gardens and many more. Any person who comes here enjoys the beautiful scenery
and the peaceful location. The restaurant also offers the affordable and tasty food which can be
affordable by any person and the prices of the stays are also reasonable. Those individuals who
are tired of their busy life come here for some days and surround themselves with the peace and
ultimate time with their near and dear ones. The bar is also very cosy and soothing with the
welcoming atmosphere with a real log fire. They serves the traditional Scottish food and Oak tree
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