Cross-Cultural Analysis Techniques: Hofstede, Hall and Hall, Handy

CW1

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
1. Discussion of three different CCA techniques.........................................................................1
TASK2.............................................................................................................................................2
2. Comparison of the techniques of cross-cultural analysis in detail...........................................2
TASK3.............................................................................................................................................3
3. Discussion of the relevance that CCA holds today and recommendations for the use of this
in the 21st century........................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Cross-cultural analysis is a method that is used to understand and analyse the behaviour
and perception of a human being (Amir and McAuliffe, 2020). This report covers topics such as
explanation and evaluation of different types of techniques of CCA that are used such as
Hofstede, Hall and Hall, and Handy. Apart from that this report also covers comparison of these
different techniques in detail. Further this report includes discussion of these techniques with
their relevance that prevails in the current situation and also there is recommendations for the use
of CCAs in the 21st century.
TASK1
1. Discussion of three different CCA techniques
According to Dhar, (2019), cross-cultural analysis (CCA) is a method by which
anthropologists collect different type of data from all around the world and after that evaluates
human behaviour with the help of it. There are various traditional CCA techniques and three
techniques from that are explained in detail below with reference to two countries that is China
and the UK-
According to Erdem and Safi, (2018), Hofstede is a technique which was developed by
Greet Hofstede. It is related to cross-cultural communication that means it shows the moral
values of an individual that is obtained by observing the society. It differentiates one person from
another due to the differences in the society that one is brought up in,the differentiation is done
on the basis of human behaviour. In a country like China it is observed through Hofstede
approach that people over there are more collective and are dedicated towards the welfare and
well being of the society. While in the UK it is observed that people there tends to give priority
to personal goals and objectives rather than considering society first.
According to Evans and Berning, (2019), Hall and Hall is a technique which is most
commonly associated with the use of proxemics. As it is a technique that is connected with
proxemics which elaborates the use of space by an individual that is in reference with the culture.
It says that every individual has different perception about space, though all of the perceptions
are not technically correctly. It is derived from the cultural patters of the society. China is a
country that is considered high context culture when analysed by Hall and Hall approach because
here context holds an important value and it is more important than the words spoken. Whereas
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