CW1 INQUIRY PROJECT.

CW1 INQUIRY PROJECT

Table of Contents
INTRODUCTION......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Trends in Retail.....................................................................................................................................3
Analysis of Company............................................................................................................................5
Recommendations................................................................................................................................7
CONCLUSION..........................................................................................................................................8
REFERENCES..........................................................................................................................................9

INTRODUCTION
Retail is process of selling consumer products or services to consumers by many
distribution channels to earn profit. The retailers satisfy demand determined by supply
chain. The retail industry is responsible for distribution of the finished products to public
(Aguzzoni and et. al., 2016). Marks & Spencer is British multinational retailer and its
headquarter in London. This firm is specializing in selling the home products, food items
and clothing. This report will be considered about the trends in retail and also analysis
for organization.
MAIN BODY
Trends in Retail
In United Kingdom, retail industry is largest private sector employer with more
than three million workers. Retail is explained as sale of products to public for
consumption purpose rather than resale. This encompasses departmental stores,
shops, internet retailers, market stalls and door-to- door sales people (M&S Case Study,
2020). Retail is changing at unprecedented speed and with this come more challenges
as well as opportunities. In this industry, online sales grow on continuous basis.
Activism has also risen, driven largely through millennials and Gen Z, who demand to
hear their voices. Combined these factors will have an enormous impact not just for
next year, but for the next ten years on the consumer environment (Arunraj and Ahrens,
2016). On the basis of 2020 estimates, UK retail sales occur in the physical stores. In
context of consumer shopping behavior, Reality may best be represented as a mixed
physical and digital shopping approach. In United Kingdom, people still wanted to
experience physical shops, often as part of the digital and physical shopping journey.
Other than this, to run retail business, it is necessary to stay nimble and keep up with
technology advancement. Change is constant that business can adapt as well as
innovate likely to be thriving in competitive environment. There are some trends in retail
given below: