Future of 2020 of Apple and beyond

This report examines the future of Apple in 2020 and beyond, with a focus on its innovative designs and capabilities. It includes analysis of the company's strengths, weaknesses, opportunities, and threats, as well as an assessment of the external factors affecting its business. The report also explores Porter's model for achieving a competitive position in the market.

CW2: Individual Report

EXECUTIVE SUMMARY
Innovation is considered as the modern concept that provide new and innovative idea
with the help of creative skills as it helps in bringing advancement of technology. This report is
based on Future of 2020 of Apple and beyond by considering that it is popular for bringing
unique and innovative designs so as to meet the expectations of its targeted and premium
customers in the market. It is considered as the popular brand that come up with unique and
advanced gadgets that are designed by highly expertise team so as to gain a competitive position
around the globe. This report comprises of various innovation requirements and organisation
capabilities that possess a technical driven in the market. In addition to this, it consists of SWOT
and PESTEL analysis by scanning the various factors of environment that are taken into
consideration so that management could adapt the changes in a dynamic era. This report also
covers Porter’s model so as to achieve competitive position by looking the terms of
attractiveness and profitability of enterprise.

Table of content
Contents
EXECUTIVE SUMMARY.............................................................................................................2
Contents...........................................................................................................................................3
INTRODUCTION...........................................................................................................................1
Future of the Industry 2020 and beyond......................................................................................1
Organisation Innovation requirements........................................................................................2
Building the future innovation capabilities..................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Innovation is viewed as the modern concept of creative and new imaginative idea that help
an organisation to come up with new changes within the market (Anzola-Román, and et.al.,
2018). In other words, it provides better ideas and solutions so as to meet existing market needs.
The purpose of this report is to prepare a clear vision and action so as to combat the changes and
also aids in gaining a competitive position within the market. This report is based on Apple
which is a renowned brand in California as it deals with variety of products such as MacBook,
Iphone, Apple TV, watch, iPad and many more. The main purpose behind the preparation of this
report is that as Apple is one of the powerful and innovative brands across the globe and provide
a great future with new innovations so as to gain maximum exposure from its customers. In
relation to this, the company adopt several changes in a changing business environment with its
unique and innovative designs of gadgets. This report comprises of the future of respective firm
2020 and its beyond as innovation and technological development play an important role so as to
meet the criteria and also help in accomplishment of organisational objectives. Also, this report
includes future capabilities and thus shape the overall picture of full innovation capacity. Also, it
covers various analysis such as SWOT and PESTEL analysis in order to assess the resources and
gaining a significant position in the market. In addition to this, it includes five model of Porter’s
to determine the competitive position in a digital era. This report is going to meet the various
future requirements of Apple and also make a strong brand image so as to gain competitive
position across the globe. The respective firm would be able to create a strong brand image in
next decade as it always focuses on innovation and new requirements of customers as well as
make planning in advance to become the powerful brand in the country. The main purpose of
this report is to find out the growth of company like Apple in future as where it would stand and
the requirements that are faced by the respective firm which builds an advance innovation so that
it could meet the criteria and expectations of younger generation. It also contains various
capabilities and strategies so that it could shape a brightest future and meet a proper growth.
Future of the Industry 2020 and beyond
In a business environment, changes are taken at a very fast pace especially in case of
technology and also there is change in taste and preferences of customers as they also demand
new and advanced gadgets (Bounfour, 2016). Due to pandemic in 2020, the product cycle of
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Apple doesn’t seem to be slow down as it always come up with new and innovative designs and
meet the expectations of its customers. The respective firm has planned to launch a new iPad
Pro, MacBook Air with best and improved keyboard and also has doubled the storage capacity in
a product like Mac mini. Also, in few months it is planning to launch an iMac with new design
so as to capture large market and thus gain maximum customer satisfaction. This company is
considered as the first which would launch iPhone with the capability of 5G, plus an Apple
Watch that could track the sleeping time and Apple TV as the company is popular for bringing
new and advanced gadgets. One of the best facts about the firm is that it always plans for the
next decade and focus on standardised things as they always gather sophisticated information.
The management of firm claimed that it would come with variety of new iPhones of 5G with
additional features and Apple Home Pod at a cheap cost in order to compete its competitors
especially Amazon and Google as it is considered as the reputed brand across the globe.
In an emerging technological world, there is giant need to revolutionise the automotive sector so
the concerned firm is redefining car and thus plan to launch Apple Car which is considered as
one of the largest projects by coming up with something new in the market (A glimpse at
Apple’s 2020 vision. 2020). This enhance a great future as younger generation are likely to
become more technological oriented and fascinated towards a new and innovative product. The
idea of launching a car with advanced features is going to hit in case of Apple and also it
provides a great future. Therefore, this would provide an enormous growth to the company and
increase the profitability with huge segment (Bud, 2018). The company has an excellent ability
to integrate better software and hardware and make best use of technology to beat its competitors
as it captures the large market share in the world. With reference to Apple, the manager of
concerned firm would make best planning and is likely to monitor the activities of subordinates
through an enterprise resource Planning (ERP) which ease the overall working procedure. The
respective company has achieved a lot of success in an around the globe as it is going to became
the first trillion company in the upcoming year with the debut of reality glasses, watches, car,
new iPhones, mac books and so on which provide an incredible success to the company. The
rationale behind this is that it furnishes the customers with new and innovative products and
develop strong brand positioning with prolonged profits in a technological sector. In addition to
this, Apple would redesign its iMac with new features and also an Airpower, a wireless device
that is one of the most advanced in a modern era and it would gain competitive advantage in the
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market (Upcoming apple Products Guide. 2020). By taking into consideration of future, the
senior manager of Apple is planning to introduce several new products in coming years as it
would become one of the new and innovative brand and is likely to beat its competitors by
launching new and additional features of several gadgets which will increase the profitability and
productivity which create a significant brand image around the world. In addition to this, the
CEO of apple emphasise on hiring candidates which promote new and innovative ideas and also
contribute towards the growth and thus achieve long term objectives.
Porter’s Five force
This framework represents the method in which help in determining the attractiveness
and profitability of an industry so as to achieve a competitive position across the globe (Marcon,
and et.al., 2017). Apple has applied this model in its environment through its continuous
innovation so as to gain maximum customer satisfaction. With reference to Apple, the five
models are presented as follows:
Rivalry: The magnitude of this factor is considered as a strong in a digital economy due
to low capital requirement (Suckling and et.al., 2016). There are large number of competitors of
Apple such as Google, Amazon, Samsung and so but the respective firm enjoy the benefit of low
product differentiation in the market. Apple manufacture gadgets that are unique in their nature
and provide a premium experience to their users from different parts of the country. Along with
this, the manager of Apple tries to maintain an appropriate strategy for future and develop such
gadgets that are not launched earlier before as it would gain large access od customers from
different parts of the country. But its emerging competitors would possess a more threat for the
company like Apple in future as they provide same offerings at a low-cost strategy.
Bargaining power of suppliers: The extent of this force in a digital economy is
acknowledged to be low due to the reason that there are giant number of vendors present in the
market that provide several parts or components (Ross, 2016). The concerned firm is treated as
customers towards its suppliers that results in weakening the position of suppliers within the
market. Apple acquire large number of raw materials in a bulk quantity from its suppliers in
future of bestest quality and ensure fast and efficient delivery.
Threat of new entrants: this element of Porter’s is usually low because of the reason that
it is difficult for the new company to invest huge sum on research and development, market
research and to create its own product with the help of new and advanced technology. Secondly,
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it takes several years to develop a brand recognition across the globe. There is great future
behind Apple as it come up with latest products at a faster rate as compared to its rivalries that
provide a biggest advantage to the company. The manager has planned in such a manner in
future that the company is going to develop advanced technology in a way that none other
company could beat its product as it focuses on uniqueness of products. Various new entrants
would come up with unique idea and deliver great quality of gadgets which create threats for
Apple.
Threat of substitutes: The magnitude of this force is regarded as weak due to the reason that
there are some alternatives that are available in the market which are similar to the associated
parts or components of Apple (Shackelford and et.al., 2016). This factor possesses a threat to the
firm and thus reduce the productivity in a digital economy. Also, the respective firm has not
going to face any threat of substitutes because it develops new and innovative products and
unique products which could not be easily copied by its competitors. But at the same time, there
is leakage of information at a faster rate and availability of similar phone of same features would
render at a less price would decline the sales of Apple in future 2020 and beyond.
Bargaining power of Buyers: this factor is acknowledged to be weak in a competitive era.
As there are several rivalries of respective firm such as Amazon, Walmart and so on due to the
reason of low switching cost available to customers. One of the drawbacks is that loss of one
customer leads to negligible loss of revenue for the company. Also, Apple is considered a brand
which provide distinct and standardised gadgets so as to generate maximum customers across the
globe. In future, the firm is going to have new and younger generations who are more
technologically oriented and advanced and would prefer this brand as their first priority because
it enhance greater satisfaction. Apple is a product for luxurious or premium class segments so
middle-class segments of population would choose least budget phones with smart features.
There are various options available to buyers to choose from which provide them with great ease
of convenience in future.
Organisation Innovation requirements
Apple is considered as the innovative company in the world that provide creative and
innovative business models and emphasises on delivering best services to their customers (Carr,
2020). The product comes up with excellent packaging with a fantastic hardware and software
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system so as to gain competitive position across the globe. It has changed the entire market into a
modern with standardized products and system innovation system is considered as the success of
Apple and also engage on innovative friendly by looking an awareness towards the environment.
One of the important considerations that company focuses on is value proposition to deliver best
services to their clients and also to handle their complaints in a best possible manner. The
manager of Apple is likely to handle the complaints and grievances regarding the product within
fiction of seconds that create customer highly satisfied and thus build a strong sense of trust and
loyalty among the customers. This boost the profitability and productivity within the confines of
telecom sector. The respective firm has built a great planning for future with new and additional
featured products such as MacBook Pro, automatic car, watch, iPod and so on to capture the
large market and to beat its competitors. The major aspect is that innovation is embedded among
the culture of company as they always focus on recruiting smart people with cumbersome talent
in such a way that their talent is fully utilised that could help in making the business to a next
level. The firm has built not just strong positive reputation among the customers but a great
degree of trust and also treat them with huge dignity and respect (Eaton, 2016). A culture of a
company considers various facts and traits that drive the success of innovation and achieve the
objectives through creative mindset and skills. Apple invest large sum of money on research and
development to conduct market research and develop better idea which enable fast growth as it is
regarded as an integrated approach that provide the prospective of new operating designs.
According to the annual report of the company, its revenue is increasing and thus accelerates the
profitability and productivity in a long run that ensure the success across the market. The
company produces new iPhones, Apple Watch and many more devices by using renewable
power and without mining and also adopt the strategy of 3R’s that is reduce, reuse and recycling
in new products so as to provide protection towards the environment. The main focus is to
reduce the carbon footprint so as to gain sustainability in a long run through a strategic approach.
The leadership of Apple has provided various new ideas and share the long term vision and
promotes diversity so that people from different fields do things in a unique manner and are
capable of handling the risk. Customer are regarded as the utmost importance as the concerned
firm deliver the excellent value with innovative designs. In accordance to the CEO, continuous
innovation and corporate culture drive the success that set a new system with creative skills and
thus bring proper balance and flexibility by inventing new products or services. The respective
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firm has changed the entire scenario in a global business environment by bring new and
advanced technology such as Home Pod, Apple TV and so on and shape the great future in an
around the world. The future of Apple is going to change the entire scenario of market due to the
reason that this is going to come with new and innovative brands and also its uniqueness would
fascinate more younger generation and develop a significant position across the globe (Apple
impact from social distancing. 2020).
Gantt chart is similar to bar chart that provide a visual information for a particular period
of time. The senior executive of Apple makes proper allocation of resources and assign proper
roles and responsibilities with clarity of communication amongst its subordinates so that they
could work with zeal and enthusiasm and provide a greater career path of success in future. This
involve proper formulation of strategy and its implementation in an early so that they could meet
their targets within short period of time. It brings proper time management and seeks to avoid
overlapping of activities and proper division of work in accordance of specialisation. This boost
the morale and motivation of employees and thus increases job satisfaction and employee
retention for a longer time period.
Building the future innovation capabilities
It is very important to differentiate the capabilities that require talented people so that
their ideas can be taken into consideration that help in launching excellent products. The design
team select the best appropriate ideas and launch their products with creative skills and new
designs that create most popular brand in the world and maintain a significant position within the
market as compared to its competitors such as Tesla, Microsoft, Google and so on.
SWOT analysis: This analysis is done so as to analyse the positives and negatives of a
firm by combatting threats and make best use of opportunities so as to achieve an effective result
(Faulhaber, 2016). In the context of Apple, the same is presented as follows:
Strength Weakness
 One of the major strengths is that
respective firm has a loyal customer
base because of its design and new
trends.
 Also, it is being considered as the
strong brand due to its powerful
 One of the weakness is that the firm is
planning to enter into areas that is
dominant by major players such as
Netflix and many more which affect the
overall performance.
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advertisements and excellent financial
performance.
 In future, Apple would be considered as
the powerful brand that boost the sales
and profitability
 Apple is now expanding its wide range
of products in different fields like
Home Pod, Apple Car and so on.
 In future 2020 and beyond, as it is most
famous brand so its logo and brand
image build a strong trust among
customers which aids in maximising
the sales in future.
 Also, High pricing strategy does not
attract low income generations around
the globe.
 In future, its prices are going to high
which possess a major weakness due to
the reason of its uniqueness.
 Risk of obsolescence in dynamic
environment possess a greater
weakness for a company like Apple in
future.
Opportunities Threats
 The concerned firm hire an efficient
and talented workforce with younger
generation that provide a new and
innovative ideas.
 Also, the respective firm utilise
Artificial Intelligence so that it has
strong image in the future.
 Apple is likely to beat its competitors
which prove to be a great advantage for
the company and also it provides a
greater opportunity for younger
generation as they are more
technological friendly which boost the
sales and productivity in future.
 Its attractive and talented workforce are
most valuable for the company like
 There are large number of competitors
such as Amazon, Google, Microsoft of
Apple that possess a biggest threat to it
as there are chances of copying its
products.
 Its limited distribution channel across
the globe is the biggest threat for the
company.
 In future, the threats that is going to be
faced by company is that its
competitors would copy the products
and sell it at low cost which reduce the
overall productivity.
 The pandemic of corona virus is
deepened and widespread largely which
is likely going to minimise the sales
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Apple which provide more growth plus
innovative ideas and productivity in
future.
and affect the performance of Apple in
future 2020 and beyond.
PESTLE analysis: This analysis provides the framework which help the
environmentalist to scan the internal and external factors so as to gain a competitive position in
the market. In addition to this, Apple continue to deliver excellent services by bringing advanced
technology and the capabilities that are possessed by the firm are very advanced and
standardised. With reference to this, the six elements of PESTLE are given beneath:
Political element: This consist of several elements such as corruption, foreign trade,
government rules and regulations and so on (Kodama, 2018). Due to Pandemic, there is decline
in the relation of US and China that leads to huge tariff rates and thus affect the overall
operations of the company. As a result, the sales and profitability declines and reduce the overall
growth. The political stability in a country in future is likely to provide a great advantage to
Apple as it would enhance the productivity and develop a strong brand image across the globe.
In future 2020 and beyond, the price is likely to go high due to the reason of trade war between
China and America as there would be more trade restriction which in turn create barriers. The
import from Chine would be minimised to a big extent that create a hurdle which result in
declining the performance of a company.
Economic factors: This aspect consider various factors such as economic growth and
policies, GDP, employment, inflation and foreign policies. One of the advantages is that there is
economic stability in most of the developed nations that provide an opportunity of an enormous
growth and thus increase the sale and profitability. Also, Apple is considered as the one of the
innovative technologies that came with latest gadgets such as watches, TV and so on with unique
features that attract large number of users around the world. Foreign Direct Investment (FDI) is
going to attract the respective firm as this brand generates lot of revenue opportunities that
enhance is being liked by large number of customers. The effect of Covid-19 would result in a
decline in sales and profitability in future as it has been determined that this affect the overall
functioning and operations in company like Apple which create a difficult for its overall
organisation structure.
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Social factors: this factor is associated with life style of consumers, standard of living,
quality of life and so on (Li, and Du, 2019). In a digital era, consumers are highly sophisticated
towards the technology and always prefer standardized and quality products. The respective firm
provide new designs and innovative products such as iPhones with 5G capabilities, Home Pod,
watches that track the sleeping time and many more that grab the attention of large number of
users and thus gain competitive edge across the globe. By investing huge sum on research and
development, the Apple would make an appropriate planning and understand the needs and
wants of customers which would make products in advance that create a higher satisfaction for
younger generations in future. At the same time, the changes would be taken place at a very fast
speed so there is a greater risk of obsolescence which result in declining performance and
emerging competitors which provide products at a low cost possess a greatest threat for the
company like Apple in future 2020 and beyond.
Technological factors: All this is related to technical awareness such as research and
development, innovation, adaptability and many more. There is an increase in demand for cloud
computing that aims to accelerates the profitability and provide an enormous growth opportunity
to a business. There are various latest models that the company is planning to launch such as
Mac Pro, iPad, iPod with unique features that boost the confidence of customers. Soon, the firm
is planning to launch Apple Car that is going to boost the automotive sector with advanced
features and thus provide a competitive edge to the brand like Tesla and so on. This provide an
enormous opportunity and thus create a significant positioning in the market. the manager of
Apple would more greatly emphasise on new development and invention of latest technology
that is going to meet the requirements of new generations as innovative technology would
fascinates them which help in capturing large market. In relation to this, the top management of
Apple would incur huge sum on research and development so as to identify the whole market
scenario and demands of upcoming generations so as to make the product in a different and best
possible manner. There is changes in technology within fiction of seconds as the new product
developed which is likely to create difficulties for respective firm.
Legal factors: This factor is associated with laws and legislations, copyright, patent and
so on. The management of Apple abide all rules and regulations in a fair and efficient manner as
it helps in maintaining positive reputation across the globe (Liu and Wang, 2020). Also, one of
the benefits is that it uses unique operating system that would not allow its competitors to imitate
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the product and its parts are not fit easily in androids. Therefore, this provide greater protection
to the brand image and achieve a significant position across the globe. By looking towards
future, the manager of Apple would implement intellectual right and provide high security so as
to ensure greater protection and thus this would be going to maintain smooth flow of activities
without any disturbance of laws and legal factors. It is easy for its competitors such as Samsung,
OnePlus to copy the products easily and sell them at low cost which remove the uniqueness of
product. Lack of confidentiality in information is also likely to affect the performance of Apple.
Environmental Factors: This consist of several elements such as climate, weather and so
on. By looking an awareness towards the environment, government has taken several steps so as
to provide protection towards it (Wang, Hsiao, Yang and Hajli, 2016). The respective firm make
full use of renewable source of energy such as solar panel, wind energy and it also reduces the
carbon footprints and reuse and recycle its old parts so as to achieve sustainable development in
a long run. Apple is planning to launch Home Pod that consume less power as compared to LED
bulb and Innovate Mac Book Pros that would 61% less energy as compared to previous
generation. As the company look for durability and reliability that save an environment and thus
gain positive brand image in an around the world. In future, the product is likely to focus more
on environmental aspects such as use of energy saving components that save power and
innovative light designs that emphasise the brand enhancement and thus ensure create a positive
reputation in coming years. There is lot of E waste and dumping of such waste due to advanced
technology would create a serious environmental issue which would definitely rise in future.
This analysis provides that business environment is flexible and the company in such an
era came with creative gadgets so that it could gain a popular image and it also meet the
customer expectations across the globe. All these internal and external factors determine the
accessibility of resources and also help in taking an appropriate decision in the technological
market. This help in developing a better future and create a strong brand image as well as it
would meet the requirements of younger generations in future.
CONCLUSION
From the above furnished information, it can be summarised that innovation fill the gap
with the help of effective solutions and it also help in economic development of the country.
Also, it transforms its social, culture and diverse ecosystem into a successful leadership. The
management of company has to adapt new and innovative ideas and also bring latest
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technologies that bring vast opportunities and future development of the country. As in today’s
modern era, there are changes in taste and preferences of customers, market trends, changes in
technology as business environment is regarded as dynamic. Innovation development also aids in
improving the enterprise speed, agility and provide an innovative advantage and it also call for
artificial intelligence that provide faster services as focus is on maximum customer satisfaction
in an around the globe.
It has been analysed that digital transformation and innovation is considered as the major
hub and it also provide best opportunities in incremental of revenue growth and thus increase the
profitability of business enterprise. The essentiality of organisation refinements towards
virtualisation and networking IT service are consider as the backbone of the industry and also
fulfil the various requirements with its unique quality and additional features so as to generate
maximum customer satisfaction. It has been analysed that the respective firm is one of the
innovative brands that come up with advanced technology as it increases the sale and
profitability and thus increase the positive reputation. In a changing business environment, it is
essential that management should adopt the changes in an organisation in its policies,
procedures, provide training and development to employees so that they could contribute more
and ensure a favourable success in future. Advancement of technology is must so that it can
shape the future with prosperity of success and thus provide an enormous growth in a
competitive sector. Change in digital transformation in future provide a vast opportunity to the
company to shape a better future and ensure an enormous amount of success in future. Also, it
develops maximum number of customers from different locations and increase the sales and
provide a greater chance to beat the competitors by planning an appropriate strategy effectively
and efficiently.
REFERENCES
Books and Journals
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Online
A glimpse at Apple’s 2020 vision. 2020. [Online]. Available through: <
https://www.computerworld.com/article/3512038/a-glimpse-at-apple-s-2020-
vision.html>
Upcoming apple Products Guide. 2020. [online]. Available through: <
https://www.macrumors.com/guide/upcoming-apple-products/>
Apple impact from social distancing. 2020. [Online]. Available through:
<https://appleinsider.com/articles/20/03/25/editorial-apples-impact-from-social-
distancing-in-2020>
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