Presentation on Premier Inn: Situational Analysis, Strategy, and Action Plan

CW3 PRESENTATION

Table of Content
 Introduction
 Situational Analysis
 Strategy
 Action plan
 Conclusion
 References

INTRODUCTION
Business is available in the markets in competing with their goods and
services in growing sectors as per their offerings. There are various
markets where an company is able to work with the current
capacity and capital. The concept is based on the Luxury hotel
chain Premier Inn and one of the biggest hotel chains in the UK.
This presentation covers several aspects such as situational
analysis, strategic options which organization has and plan of
action where they implement their planning in the practical form.

Situational analysis
This analysis refers to the internal or external factor which required
evaluating because it affects the organizations along with its
productivity or profitability. .In relation to Premier Inn, UK has
stable political environment which in favour of hospitality
industry and helps in generating revenue. Due to COVID-19 or
BREXIT, all the organizations currently affected and affect
negatively. Social factor need to consider because Premier Inn is
consumer focused organization. Before formulating any strategy
in context of the organizations, management need to evaluate
external factors with the help of PESTEL analysis.