Cyber Threats: Marketing Company Research Report

Running head: RESEARCH REPORT
Cyber Threats: Marketing Company
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1RESEACRH REPORT
Executive Summary
Aiming to generate a fair and comprehensive view of the aspect of cyber threats and arracks on
the consumer goods companies in Australia, the research report strives to delve deeper into the
various aspects related to the above-mentioned aspects. The report also strives to plunge into a
discussion of the challenges faced by the companies due to the loss of confidential data. The
report also presents the manner in which the research had inculcated the various methods to find
and analyze the secondary data. The report also throws light on the aspect of the data analysis
and indulges in a comparison of the previously reviewed literature. The report recommends that
the companies must adopt innovative measures to curb the cases of cyber-threats.

2RESEACRH REPORT
Table of Contents
Introduction......................................................................................................................................4
Background of the Study.............................................................................................................4
Introduction..................................................................................................................................4
Justification and Problem Statement...........................................................................................5
Research Aims and Objectives....................................................................................................5
Research Questions......................................................................................................................6
Literature Review............................................................................................................................6
Confidential Data of the consumer goods companies.................................................................6
Cyber-attacks and the implications..............................................................................................7
Research Gap...............................................................................................................................8
Methods Used..................................................................................................................................9
Research Plan...............................................................................................................................9
Data Analysis.............................................................................................................................11
Acquired Data and Findings......................................................................................................11
Discussion..................................................................................................................................12
Conclusion.....................................................................................................................................13
Recommendations......................................................................................................................13
Limitations.................................................................................................................................13
Conclusion.................................................................................................................................14

3RESEACRH REPORT
Introduction
Background of the Study
With the gradual progression in the available technological advancements, it is seen that
the cases of cyber threats and attacks have accentuated in a proportionate manner. The rapid
advancements in the arenas of internet facilities, the consequent disadvantage have also
increased (Maitra, 2015). Studies reveal that the various business organizations strive to
inculcate the measure of technology to ease the various processes. However, it is also seen that
the with the rampant use of technology comes the occurrence of cyber-attacks on the information
of the business organizations. Studies also reveal that the cases of cyber-attacks on the marketing
information of businesses have also affected the functioning in the Australian market scenario.
Introduction
In the field of marketing, the idea of cyber-attacks refer to the manner in which the
attackers with malicious intent attack the sensitive information stored and captured by software
related to market statistics (Ben-Asher & Gonzalez, 2015). In the Australian consumer goods
market, the rampant attacks on the sensitive information of the market can shake the very
foundations of the consumer goods industry. Cyber-attacks are the result of the shared
interconnected nature of the myriad sub-systems vested in a company. Needless to say, the
process of malicious cyber-attacks generate huge loss for the affected organizations. The after-
effects of cyber-attacks on the market information of the consumer goods market can be felt in
myriad areas. Due to the sheer dependence on the connected system of internet services, the
cases of cyber-attacks have been on the rise. The research report has endeavored to trace the