Sustainability in New Zealand Tourism Industry

DAM792: New Zealand Tourism Management
New Zealand
Tourism
Management

DAM792: New Zealand Tourism Management
EXECUTIVE SUMMARY
The scope of the report is to analyse the aspect related to sustainability in the New Zealand
Tourism industry. Sustainability in the current environment has become a crucial topic that is
important for a business to implement. The tourism industry can effectively help the community
in uplifting the sustainability aspects in the country’s environment. Moreover, the sustainability
of resources and nature will subsequently help in the growth of the industry. This paper
highlights the details of the sustainability goals and commitments of the New Zealand Tourism
Committee. The Grand Chancellor Hotel is an internationally renowned hotelier that operates in
New Zealand. As part of the tourism industry, their overall productivity and market growth are
aligned to the sustainability targets of New Zealand. As a recommendation, it is critical for the
hotel recognise the sustainability goals while giving importance on improvements with
organising social events, and conducting staff training to successfully complete the motive of
New Zealand Tourism Committee.
Keywords: Sustainability, New Zealand Tourism Industry, Sustainability Initiatives, Business
Commitments, Grand Chancellor Hotel

DAM792: New Zealand Tourism Management
Contents
EXECUTIVE SUMMARY.............................................................................................................1
1. Overview of Organization.......................................................................................................4
1.1 Name.................................................................................................................................4
1.2 Location............................................................................................................................4
1.3 Overview...........................................................................................................................4
1.4 Vision Statement...............................................................................................................5
1.5 Mission Statement.............................................................................................................6
1.6 Services Offered................................................................................................................6
2. Literature Review....................................................................................................................7
2.1 Concept of Sustainability..................................................................................................7
2.1.1 Environmental Pillar..................................................................................................7
2.1.2 Social Pillar................................................................................................................7
2.1.3 Economic Pillar.........................................................................................................8
2.2 Sustainable initiatives of the New Zealand Tourism Sustainability Commitment...........8
2.2.1 Economic Commitment.............................................................................................8
2.2.2 Visitor Commitment..................................................................................................9
2.2.3 Host Community Commitment..................................................................................9
2.2.4 Environmental Commitment.....................................................................................9
2.3 Critical Evaluation of Sustainability Approaches.............................................................9
2.4 Implementation of Sustainability in Business Practice...................................................10
2.4.1 Benefits....................................................................................................................10
2.4.2 Complications..........................................................................................................11
3. Sustainable practices of Grand Chancellor Hotel..................................................................11
3.1 Economic Commitment..................................................................................................11
3.1.1 Sustainable Businesses............................................................................................11

DAM792: New Zealand Tourism Management
3.1.2 Productivity..............................................................................................................12
3.2 Visitor Commitment.......................................................................................................12
3.2.1 Visitor Information..................................................................................................12
3.2.2 Visitor engagement..................................................................................................13
3.3 Host Community Commitment.......................................................................................13
3.3.1 Community Engagement.........................................................................................13
3.3.2 Quality Employment................................................................................................14
3.4 Environmental Commitment...........................................................................................14
3.4.1 Carbon Reduction....................................................................................................14
3.4.2 Education.................................................................................................................14
4. Conclusion.............................................................................................................................14
5. Recommendation...................................................................................................................15
6. References..............................................................................................................................18

DAM792: New Zealand Tourism Management
1. Overview of Organization
1.1 Name
Grand Chancellor Hotel Group, New Zealand
1.2 Location
New Zealand
 1 Hobson Street, Auckland
 147 The Terrace, Wellington
1.3 Overview
The Grand Hotel International owns and functions the centrally located hotels present in
Australia, Malaysia, China, New Zealand and Singapore. The organization provides attractive
accommodation and leisure services to customers through their hotel chains present in the global
market. In Australia and New Zealand, the group operates ten 4 to 4.5 star hotels that provide
highly satisfying services to the travellers in their target market. The organization provides
accommodation with event coordination and extensive conferencing services. The organization
is occupied with five venues that cater over 400 delegates. Furthermore, the organization has two
hotel branches in New Zealand naming the James Cook Hotel Grand Chancellor and the Hotel
Grand Chancellor Auckland City.
Figure 1: Hotel Grand Chancellor Auckland City

DAM792: New Zealand Tourism Management
Source: (Grand Chancellor Hotel, 2019)
Figure 2: James Cook Hotel Grand Chancellor
Source: (Grand Chancellor Hotel, 2019)
The Grand Chancellor hotel in New Zealand is successfully growing and increasing its
competence by satisfying the customers in the target market. The hotel group is initiating
sustainability activities in the external environment to manage the growth of the business and
take care of the environment. Additionally, they work responsibly towards the environment and
aims to make it sustainable. They are also committed in contributing towards the sustainable
future by preserving the natural resources and making it available to the stakeholders. The hotel
has started the Green Friendly initiative to act out and contribute to the sustainability of their
community. Such initiative of the organization conducts various activities for the whole
environment to secure its natural resources. The organization has performed a Waste Energy
Reduction initiative which gives programs that focus on recycling and water conservation.
1.4 Vision Statement
To expand the scope of business and develop by providing explicit leisure services to
travellers. The hotel aims to provide attractive offers to travellers and increase their level of
satisfaction as well.