This presentation discusses the SWOT analysis, target market, targeting strategy, and promotional strategies for the tourism sector of Dandenong Ranges in Victoria, Australia. It explores the opportunities and challenges of this tourist spot. The target market includes interstate visitors, international students, and people interested in hiking, cycling, and walking in mountainous regions. The targeting strategy focuses on increasing investment and promoting the beauty of the place in international journals. The promotional strategies include increasing online presence, relying on digital marketing, and providing tourists with live experiences.