Germany Stationery Market Research Reports & Analysis

Added on - 11 Jan 2021

  • 13

    pages

  • 2752

    Words

  • 7

    Views

  • 0

    Downloads

Showing pages 1 to 4 of 13 pages
Daque Papetiers GrosTable of Contents
Introduction......................................................................................................................................1Task 1...............................................................................................................................................1Brief overview of wholesale stationary markets in Germany.....................................................1Task 2..............................................................................................................................................2Analysis of Annual per capita spending on writing/drawing materials of European countries..2Task 3...............................................................................................................................................3A. Assessment of total sales........................................................................................................3B. Mixed Pie Chart.....................................................................................................................4.........................................................................................................................................................4C. Scatter diagram showing correlation coefficient....................................................................4D. Estimating sales trends for the year 2018 and 2019...............................................................5Task 4...............................................................................................................................................5a) Complete table of Pros and Cons............................................................................................5b) International standards that applies on Duque's activities......................................................6Task 5...............................................................................................................................................6A) Monthly cost of 30 years loan repayment..............................................................................6B) Recalculation of monthly cost assuming that the interest is applied every month................6Task 6..............................................................................................................................................7Analysis of standard deviation from the sample selected...........................................................7Task 7...............................................................................................................................................8A) The ways that can help in enhancing customer responsive rate............................................8B) Analysing data set which is gathered through survey............................................................8Task 8...............................................................................................................................................9Conclusion...................................................................................................................................9References......................................................................................................................................10Appendix 1.....................................................................................................................................11
IntroductionIn the present market situation every business depends highly on data analyses andstatistical tools so as to maximise the profit and find the trends that the industry follows. It isprocess of evaluating data using analytical decision making (Bachmann, Elstner, and Sims,2013). There are several data analysis methods including data mining, text analytics, businessintelligence and data visualisation. This report is based on the case of Duque Raptiers grosswhich is a small family owned business dealing in stationary industry the business placed inNorthern France. They lays their focus on wholesale trade rather then going into retail marketdirectly. The products that are offered by this business organisation include printers, generaloffice supplies, Furniture for commercial purpose, drawing materials etc. This report will help inbuilding the view about drawing materials per capita income and will also represent the mannerin which the graphical presentation helps in summarising data.Task 1Brief overview of wholesale stationary markets in Germany.The German market enjoys leading position in world in the stationary sector (Bolin,2014). The leading companies in Germany that are taking stationary market to the new level areStabilo International, Leuchtturm Albenverlag, Ecu line etc. (Germany – A Potential StationeryMarket. 2018) it has been analysed that there are three major trends that are continuing to impactthe stationary sales in Germany which are:The ageing population with the fewer school children than the pastStandards products are easily available everywhere such as pens, pads printing materialsetc.Digitalisation of classroom which to some extent increase the demand of computerproducts but decreases the demand for paper products.1.These trends are affecting the business in challenging way. These trends are changing thedemand of customer’s in market as well as the products that the customer desire is alsochanged. The trend has now been changed to online buying of goods as the customerwants discount and gets the product home delivered so this is a very challenging task forDaque Raptiers gross. Below the data graph has been attached which shows that number1
of offices supply and stationary in Germany from 2k2 to 2k16. This shows that thenumber of stationary companies are decreasing year by year. The focus of the companieshave now been changed to providing the best quality product rather than providing thequantity of that product as the customer preference has changed (Hayes, Andrew 2013).The growth in the sales revenue due to increase in the demand for their product indomestic as well as international market has gone up to 3.5%. The products that areoffered by other companies include the brand mark and ISO certificates. Thus with thehelp of making their products available online Daque Raptiers will be able to attainexpansion plan and will also be able to maximise the profit with help of increase inturnover.Task 2Analysis of Annual per capita spending on writing/drawing materials of European countries.By doing some research and analyses it has been concluded that the total spending of thecustomer amounts to a average of 35.2 Euros that are linked to the writing and drawingmaterials. The conclusion has been brought in by analysing the figures of European countries2Table 1 : Statistic data on the number of office supply and stationery company in Germany from2002 to 2016.
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document