Data Analysis and Decision Modeling

This report evaluates the use of business data and the level of analytics applied within the company ALDI. It includes a SWOT analysis to summarize strengths, weaknesses, opportunities, and threats, as well as recommendations for better utilization of business analytics.

DATA ANALYSIS AND DECISION
MODELING

Table of Contents
INTRODUCTION.......................................................................................................................................2
MAIN BODY..............................................................................................................................................2
Evaluate use of business data and level of analytics applied within business..........................................2
SWOT analysis to summarize strengths, weaknesses, opportunities and threats.....................................3
Recommendations on how business can better utilize business analytics................................................4
CONCLUSION...........................................................................................................................................5
REFERENCES............................................................................................................................................6

INTRODUCTION
Data analytics is the methodology of analyzing data in order to draw conclusion about
that info. This information can be used to optimize procedures to increase overall efficiency of
organizations. The current study is based on ALDI, this report evaluate use of business data &
level of analytics applied within company. Furthermore, it will justified strength, weakness,
threat and opportunity in regards to use of BA in firm. It also clarified recommendation based on
SWOT analysis.
MAIN BODY
Evaluate use of business data and level of analytics applied within business
Business data refer to the data and information about business rules, people, resources,
things and functions in relation to operating a business. It is very essential to collect and use
business data & base a company decision on statistical report to obtain precise judgment on how
to more firm forward for sustainability. Use of business data in context of ALDI, is quite
beneficial, some biggest business advantages that firm can achieve from data.
Evaluation on the base of using business data-
Effective data collection, collective with analytics, aid firm stay competitive when new
technology is developed or demand changes within marketplace. It also contribute them
anticipate market needs to cater goods or services before it is requested. By using business Data
Company can provide relevant product to its consumers in effective and timely manner (Wang
and Byrd, 2017).
On the other hand, while using business data several issues will be faced firm that
directly impact on its productivity and profitability. For example, to use business data ALDI had
to pay high amount. Business intelligence software can be costly, initial price can be a obstacle
to chosen firm. For collecting and using business data, latest technologies require that consumer
a lot of time and money as well.

Analytics relies on application of computer programming and statistics in order to
quantify and reach insight to meanings of data. ALDI use analytics big data and predictive
analytics to win and gain competitive advantages. In order to identify the current trends in
market and perspectives of people, organization use analytics which help them to take better
decision in context of delivering goods. It is useful in operation which records a lot of
information such as marketing and consumer services department.
SWOT analysis to summarize strengths, weaknesses, opportunities and threats
Strength-
ADLI with strong and skilled applicants is able to use of business analytics. It refers to
field that drives practical, date driven modification in a firm. With this practical application of
statistical analysis that centering on offering actionable suggestion, organization strengthen their
brand image and raise position. Company survive because of low prices that they are capable to
give to its consumers. With the help of business analytics, firm identify the needs of customer,
they want quality product with affordable price (Wang, Kung and Byrd, 2018).
Weakness-
Lack of new technologies implementation is the weak point of company in regards to use
of business analytics. It does not permit firm to analyze business data in effective manner. This
weakness directly impact on productivity and success of company. Without using latest
technologies, management is unable to use business analytics that might be decrease their
operational efficiencies rather than before.
Opportunity-
In recent time, more than ever consumer service team have to deal with clients that are
more than likely highly knowledgeable about technology and business procedures and how they
interact. ALDI have the opportunity to drive accelerate change management in dynamic market
by using business analytics. It will help them to quickly adjust business practices according to
the changing consumers and market dynamics (Hofmann and Klinkenberg, 2016). Company
grabs the chance to enhance their customer satisfaction level more than past few years.
Threat-

Intense competition level in regards to use of business analytics by competitors is high; it
put pressure of ALDI to utilize business analytics in effective or systematic manner in order to
gain competitive advantages. It poses a threat to firm as management get more information about
people and consumers which is quite beneficial for business growth as well as success. Threats
are component in environment that could cause problem for business in regards to use of
business analytics.
Recommendations on how business can better utilize business analytics
ALDI is one of the best supermarket chains in Australia; they offer quality products or
services to its consumers according to their needs and requirements. After conducting above
SWOT analysis it has been identified that organization is not using business analytics in effective
manner. By following recommendations company can use this strategic application effectively
and receive better information in regards of current market needs.
 ALDI recommended creating business plan in order to strengthen their brand image
within market place. While developing business plan they can use business analytics that
helps to create value for firm (de Medeiros, Hoppen and Maçada, 2020). With the help of
using BA, while creating plan organization gain competitive benefits and take decision in
effective manner.
 Organization should use business analytics leads to insights inform decision taking and
when those decisions lead to beneficial activities, they also lead of firm benefits from
business analytics use. In order to cater better services, ALDI must invest in technology
development which is quite beneficial for them as it help to increase productivity level
and aid to achieve business objectives.
 Furthermore, ALDI must implement new technologies within their business in order to
analyze current market need which makes them capable to determine the needs of
consumers and cater services or goods accordingly.
 High competitive environment threaten firm, to overcome it, ALDI must enhance their
operational efficiency and increase productivity level rather than before. It allows added
more value for business. Business analytics will help firm to grow their business it helps
to find right target market that are able to increase sales.

 Firm must use predictive insights to take action because it helps to gain opportunities and
competitive benefits.
CONCLUSION
From above analysis it has been concluded that business analytics play vital role in
ALDI, as it help to enhance operational efficiency and increase profit margin rather than before.
With the help of business analytics organization is able to take better decision and gain
competitive benefits which are quite beneficial for its growth and success.

REFERENCES
Book and Journals
de Medeiros, M.M., Hoppen, N. and Maçada, A.C.G., 2020. Data science for business: benefits,
challenges and opportunities. The Bottom Line.
Hindle, G and et.al., 2019. Business analytics: defining the field and identifying a research
agenda.
Hofmann, M. and Klinkenberg, R. eds., 2016. RapidMiner: Data mining use cases and business
analytics applications. CRC Press.
Wang, Y. and Byrd, T.A., 2017. Business analytics-enabled decision-making effectiveness
through knowledge absorptive capacity in health care. Journal of Knowledge
Management.
Wang, Y., Kung, L. and Byrd, T.A., 2018. Big data analytics: Understanding its capabilities and
potential benefits for healthcare organizations. Technological Forecasting and Social
Change. 126. pp.3-13.