Data Analysis and Interpretation : PDF
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Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER-3 RESEARCH METHODOLOGIES ..........................................................................8
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION ...................................................13
System software subject to reduce manual handling in ROC organisation..........................24
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................25
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................27
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER-3 RESEARCH METHODOLOGIES ..........................................................................8
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION ...................................................13
System software subject to reduce manual handling in ROC organisation..........................24
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................25
CONCLUSION..............................................................................................................................25
REFERENCES..............................................................................................................................27
TITLE:
To analyse the usefulness of system software for an organisations and its impact on
reducing manual work and overall work force. A case study on Roc Search.
CHAPTER 1: INTRODUCTION
Digitalisation is consist to be the most essential element which plays vast role in
improvising the operations of the firm in effective manner. In the modern business era
organisations are widely concern on implementing new and innovative technologies within the
work place as to attaining competitive edge within the market place. System software is consist
to be a type of computer program which is designed to run a computer's hardware and
application programs. Roc Search is selected organisation for this particular report, it is a
technology and engineering requirement firm. The major focused area of the firm is to
developing their global presence as to attaining higher growth and success. The company is
concern on utilising new and innovative digital tools as to developing their operations all over
the globe. This report contains the study about the usefulness of system software for an
organisations and its impact on reducing manual work and overall work force. In this a
predetermined aim and objectives are created that are significantly covers all the major element
of the study by applying appropriate methodologies, an appropriate literature review is also
conducted as to providing a proper theoretical base which helps in providing a proper idea about
the specified area of study. Along with this a proper judgement will be provided through utilising
the method of data analysis (Bizirgianni and Dionysopoulou, 2013).
In the world full of digitalisation organisations are focused on developing their operations
through reducing manual and extra work force. This create value in attaining high growth and
success within the market place. Human resource are consist to be the most essential element
which are effective in enhancing the operations and function of firm through the appropriate
coordination and collaboration within the work place. The major motive of each small as well as
large business enterprises is to developing their operations at global level through satisfying the
needs and wants of people within the market place. As a small business organisation Roc Search
is significantly focused on enhancing their global presence thorough applying various innovative
technologies like system software, social media, cloud computing etc. system software is
considered to be the most essential element which plays vast role in managing the business
1
To analyse the usefulness of system software for an organisations and its impact on
reducing manual work and overall work force. A case study on Roc Search.
CHAPTER 1: INTRODUCTION
Digitalisation is consist to be the most essential element which plays vast role in
improvising the operations of the firm in effective manner. In the modern business era
organisations are widely concern on implementing new and innovative technologies within the
work place as to attaining competitive edge within the market place. System software is consist
to be a type of computer program which is designed to run a computer's hardware and
application programs. Roc Search is selected organisation for this particular report, it is a
technology and engineering requirement firm. The major focused area of the firm is to
developing their global presence as to attaining higher growth and success. The company is
concern on utilising new and innovative digital tools as to developing their operations all over
the globe. This report contains the study about the usefulness of system software for an
organisations and its impact on reducing manual work and overall work force. In this a
predetermined aim and objectives are created that are significantly covers all the major element
of the study by applying appropriate methodologies, an appropriate literature review is also
conducted as to providing a proper theoretical base which helps in providing a proper idea about
the specified area of study. Along with this a proper judgement will be provided through utilising
the method of data analysis (Bizirgianni and Dionysopoulou, 2013).
In the world full of digitalisation organisations are focused on developing their operations
through reducing manual and extra work force. This create value in attaining high growth and
success within the market place. Human resource are consist to be the most essential element
which are effective in enhancing the operations and function of firm through the appropriate
coordination and collaboration within the work place. The major motive of each small as well as
large business enterprises is to developing their operations at global level through satisfying the
needs and wants of people within the market place. As a small business organisation Roc Search
is significantly focused on enhancing their global presence thorough applying various innovative
technologies like system software, social media, cloud computing etc. system software is
considered to be the most essential element which plays vast role in managing the business
1
activities of the firm through maintaining appropriate flow of data and information in appropriate
manner.
Research Objectives
To identify the major importance of system software within Roc Search.
To determine various factors that compel an organisation to implement automation within
its business processes.
To evaluate the various kind of software which are being used by Roc Search as to
reduces its workforces along with enhancing growth (Bloor and Bloor, 2013).
To recommend ways by which Roc Search can attain competitive edge at market place.
Research Questions
What are the major importance of system software within Roc Search?
What are the major factors that compel an organisation to implement automation within
its business processes?
Which kind of software are being used by Roc Search as to reduces its workforces along
with enhancing growth?
What are the different ways by which Roc Search can attain competitive edge at market
place?
As per the above given research questions are impressive in drawing a dependable
theoretical frame study for the investigation as to overcome issue related to the research.
Theoretical statement is essential in providing entire relevant data in regards to the proper area of
research. The part of literature review is more significant in conducting detailed information via
evaluating the view of different authors and writes.
Rational of research: Main reason behind conducting this research project is to analyse the
usefulness of system software for an organisations and its impact on reducing manual work and
overall work force . Digital technology is essential and important for the development and
growth of an organisation as well as also support them to achieve better better outcomes within
predetermined time period.
TIME SCALE:
2
manner.
Research Objectives
To identify the major importance of system software within Roc Search.
To determine various factors that compel an organisation to implement automation within
its business processes.
To evaluate the various kind of software which are being used by Roc Search as to
reduces its workforces along with enhancing growth (Bloor and Bloor, 2013).
To recommend ways by which Roc Search can attain competitive edge at market place.
Research Questions
What are the major importance of system software within Roc Search?
What are the major factors that compel an organisation to implement automation within
its business processes?
Which kind of software are being used by Roc Search as to reduces its workforces along
with enhancing growth?
What are the different ways by which Roc Search can attain competitive edge at market
place?
As per the above given research questions are impressive in drawing a dependable
theoretical frame study for the investigation as to overcome issue related to the research.
Theoretical statement is essential in providing entire relevant data in regards to the proper area of
research. The part of literature review is more significant in conducting detailed information via
evaluating the view of different authors and writes.
Rational of research: Main reason behind conducting this research project is to analyse the
usefulness of system software for an organisations and its impact on reducing manual work and
overall work force . Digital technology is essential and important for the development and
growth of an organisation as well as also support them to achieve better better outcomes within
predetermined time period.
TIME SCALE:
2
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4
5
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CHAPTER 2: LITERATURE REVIEW
It is more essential and important part of the research because in this different number of
authors and scholars are give their view point about the research topic. In this research are
addressed in a proper and effective manner.
The major importance of system software within Roc Search.
According to the Bizirgianni and Dionysopoulou, (2013) system software is more
essential and important for the Roc Search to provide services to the customer easily. This
technology is more effective and significant for the organisation to maximise their profitability
and attract various number of customers. In this point of view of the authors are different which
are determined as under:
Maximise profitability: According to the Bloor and Bloor, (2013) System software
support the Roc Search to increase their productivity level by providing training to the
employees through digitalisation. It is also effective for them to maintain employees turnover
and gain better outcomes easily.
Maximise customer response: As per the point of view of Chq and Hunt, (2013) system
software support an organisation to attract large number of customers through providing
information in daily basis. Thus, system software is more essential and significant part for the
growth and development of company (Chq and Hunt, 2013).
The major factors that compel an organisation to implement automation within its business
processes
As per the point of view of Crichlow, (2013) there are certain factor that effects on the
business process. In this employees and fund both are major factor that highly impact on the
business performance and profitability. Both are important factor for the growth and
development of organisation.
Fund: It is one of the main and useful factor which is needed by the company to do their
all activities and functions in an appropriate manner. It also support an organisation to
accomplish their long term growth and success. It is requirement of each and every enterprise to
complete all activities and functions in a systematic manner. Thus, Accurate amount of the
capital is more beneficial for the betterment and development of enterprise within an
organisation.
6
It is more essential and important part of the research because in this different number of
authors and scholars are give their view point about the research topic. In this research are
addressed in a proper and effective manner.
The major importance of system software within Roc Search.
According to the Bizirgianni and Dionysopoulou, (2013) system software is more
essential and important for the Roc Search to provide services to the customer easily. This
technology is more effective and significant for the organisation to maximise their profitability
and attract various number of customers. In this point of view of the authors are different which
are determined as under:
Maximise profitability: According to the Bloor and Bloor, (2013) System software
support the Roc Search to increase their productivity level by providing training to the
employees through digitalisation. It is also effective for them to maintain employees turnover
and gain better outcomes easily.
Maximise customer response: As per the point of view of Chq and Hunt, (2013) system
software support an organisation to attract large number of customers through providing
information in daily basis. Thus, system software is more essential and significant part for the
growth and development of company (Chq and Hunt, 2013).
The major factors that compel an organisation to implement automation within its business
processes
As per the point of view of Crichlow, (2013) there are certain factor that effects on the
business process. In this employees and fund both are major factor that highly impact on the
business performance and profitability. Both are important factor for the growth and
development of organisation.
Fund: It is one of the main and useful factor which is needed by the company to do their
all activities and functions in an appropriate manner. It also support an organisation to
accomplish their long term growth and success. It is requirement of each and every enterprise to
complete all activities and functions in a systematic manner. Thus, Accurate amount of the
capital is more beneficial for the betterment and development of enterprise within an
organisation.
6
Employees: According to the Elliot, Li and Choi, (2013) employee is an individual which
play vital role in the growth and success of enterprise within predetermined period of time. This
factor compel an enterprise to apply automation within it process. Beside this, they play vital role
in managing relationship with customer and achieving better outcomes (Crichlow, 2013).
The kind of software are being used by Roc Search as to reduces its workforces along with
enhancing growth
There are mainly two kind of software are used by the Roc Search to provide accurate
information and data to the customers. Both tools are highly essential and beneficial for the
organisation to easily attract large number of customers within predetermined period of time.
Thus, it is useful and essential for the growth and success of enterprise at different level. With
the help of this software they easily maintain relationship with customers and gain competitive
advantages easily. As per the point of view France and Roberts, (2015) internet is more effective
and beneficial tool for the organisation the reduce its workforce along with maximising growth
systematically. Thus, this factor support an enterprise to accomplish their long term objectives
and gaols within predetermined time duration.
Internet: According to the... internet help the business entity to develop coordination among
entire workforce. With the help of this system business entity easily give important information
to the customers.
Mobile: It is also a main and significant tool which help the business entity to maintain
relationship with customer in an appropriate manner. This tool is used by the Roc Search to
provide their whole information related to the production, marketing services and many other to
the customers in an appropriate and systematic manner (Elliot and Choi, 2013).
Therefore both tools are important and beneficial for the growth and success of
enterprise. With the use of mobile and internet company achieve competitive advantages and
increase their market share also.
The different ways by which Roc Search can attain competitive edge at market place
As per the point of view of France and Roberts, (2015) system software is important and
essential tool of digitalisation which support an enterprise to attain competitive advantages at
marketplace. Thus, it effect on the goodwill and image of the company in a direct manner. There
are certain ways by which Roc Search can easily accomplish competitive benefits which are
determined as under:
7
play vital role in the growth and success of enterprise within predetermined period of time. This
factor compel an enterprise to apply automation within it process. Beside this, they play vital role
in managing relationship with customer and achieving better outcomes (Crichlow, 2013).
The kind of software are being used by Roc Search as to reduces its workforces along with
enhancing growth
There are mainly two kind of software are used by the Roc Search to provide accurate
information and data to the customers. Both tools are highly essential and beneficial for the
organisation to easily attract large number of customers within predetermined period of time.
Thus, it is useful and essential for the growth and success of enterprise at different level. With
the help of this software they easily maintain relationship with customers and gain competitive
advantages easily. As per the point of view France and Roberts, (2015) internet is more effective
and beneficial tool for the organisation the reduce its workforce along with maximising growth
systematically. Thus, this factor support an enterprise to accomplish their long term objectives
and gaols within predetermined time duration.
Internet: According to the... internet help the business entity to develop coordination among
entire workforce. With the help of this system business entity easily give important information
to the customers.
Mobile: It is also a main and significant tool which help the business entity to maintain
relationship with customer in an appropriate manner. This tool is used by the Roc Search to
provide their whole information related to the production, marketing services and many other to
the customers in an appropriate and systematic manner (Elliot and Choi, 2013).
Therefore both tools are important and beneficial for the growth and success of
enterprise. With the use of mobile and internet company achieve competitive advantages and
increase their market share also.
The different ways by which Roc Search can attain competitive edge at market place
As per the point of view of France and Roberts, (2015) system software is important and
essential tool of digitalisation which support an enterprise to attain competitive advantages at
marketplace. Thus, it effect on the goodwill and image of the company in a direct manner. There
are certain ways by which Roc Search can easily accomplish competitive benefits which are
determined as under:
7
Provide time to time service: It is more essential and effective way of achieving
competitive edge. In this business manager of the company play viral and effective role for
providing time to to time information related to the services. It will also support an organisation
to keep strong position at marketplace in an effective and efficient manner.
Give feedback from the customer regularly: According to the... Feedback from the
customers also beneficial and effective for the success and growth of the organisation within
predetermined period of time. This type of way support the business to easily develop their
strong and long lasting position at global marketplace. Customer feedback assist the organisation
to improve their services as well as gain competitive benefits (France and Roberts, 2015).
CHAPTER-3 RESEARCH METHODOLOGIES
Research methodologies is the process which is used to collect information and data with
an objective of making an effective decisions and suitable plans for the betterment of an
organisation. The methodology includes publication research, interviews, surveys and other
various research methods which could includes both present and historical information. In this,
there are various kids of methodologies and approaches which are more useful to adopt in order
to collect relevant and accurate information so as to achieve desired goals and objectives within
predetermined time period. In this venture, there are mainly two kinds of research systems which
are mostly preferred while conducting research. Such type of research includes:
Research philosophy: Interpretivism philosophy will be applied in the report which will
support in evaluating the information effectively which will further outputs in arriving at the
valid and appropriate conclusion. Under, Positivism philosophy which will
be not applicable for executing out research.
Research approach: There are mainly two types of research approach such as inductive and
deductive. Both are useful and applicable but according to research project inductive approach is
used because it help in accumulating accurate information from the respondents.
Qualitative research: It is considered as most preferable research method in which the
relevant and useful information are collected in the form of symbol, name, number or literature
and many more. It becomes easy for researcher to interpret the information collected through
using such research method. There are lots of options or methods with the help of which the
researcher can collected relevant and useful information from the respondents. Such methods
includes interviews, survey, perception and much more on by which this can be accomplished.
8
competitive edge. In this business manager of the company play viral and effective role for
providing time to to time information related to the services. It will also support an organisation
to keep strong position at marketplace in an effective and efficient manner.
Give feedback from the customer regularly: According to the... Feedback from the
customers also beneficial and effective for the success and growth of the organisation within
predetermined period of time. This type of way support the business to easily develop their
strong and long lasting position at global marketplace. Customer feedback assist the organisation
to improve their services as well as gain competitive benefits (France and Roberts, 2015).
CHAPTER-3 RESEARCH METHODOLOGIES
Research methodologies is the process which is used to collect information and data with
an objective of making an effective decisions and suitable plans for the betterment of an
organisation. The methodology includes publication research, interviews, surveys and other
various research methods which could includes both present and historical information. In this,
there are various kids of methodologies and approaches which are more useful to adopt in order
to collect relevant and accurate information so as to achieve desired goals and objectives within
predetermined time period. In this venture, there are mainly two kinds of research systems which
are mostly preferred while conducting research. Such type of research includes:
Research philosophy: Interpretivism philosophy will be applied in the report which will
support in evaluating the information effectively which will further outputs in arriving at the
valid and appropriate conclusion. Under, Positivism philosophy which will
be not applicable for executing out research.
Research approach: There are mainly two types of research approach such as inductive and
deductive. Both are useful and applicable but according to research project inductive approach is
used because it help in accumulating accurate information from the respondents.
Qualitative research: It is considered as most preferable research method in which the
relevant and useful information are collected in the form of symbol, name, number or literature
and many more. It becomes easy for researcher to interpret the information collected through
using such research method. There are lots of options or methods with the help of which the
researcher can collected relevant and useful information from the respondents. Such methods
includes interviews, survey, perception and much more on by which this can be accomplished.
8
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The research can easily examine in more subjective and diverse kinds of meetings which taken
by the examiner. The results of research of this segment comes in finding the examination are as
exploratory and based on numerical ground (Guttentag, 2015).
Quantitative research: Adoption of such tool help in collecting relevant information in
numerical or statistical form which can easily understood by the researcher and used while
preparing budget for whole organisation. The examination under such method depends on the
information which are required to convey it as a hypothesis. It takes minimum time to know
understand the data which are presented in numerical form thus may preferred to adopt if
researcher is having less time and money.
Primary method: It is also known as first hand information due to considering only new
and fresh information which can be collected through various ways. Such ways includes
questionnaire, survey, personal interview and other. Due to this, the accuracy and reliability of
collected data are very high thus it is more useful to adopt in order to make an effective and
profitable decisions for Roc Search. The main disadvantages is that it consumes more time and
money. Therefore, the4 researcher can adopt such method only if sufficient funds and time are
available with an organisation (Hall and et. al., 2013).
Secondary method: It is also another useful method for data collection which requires minimum
cost and time. Such method is also known as second-hand information which considers
information which were previously used by some other parties or an organisation. Under this
method, the information are collected through various sources such as books, journals,
magazines, articles etc. It is used information thus the chances of making an effective decision
and suitable plans will be less. It is more preferably used by companies who need to take
overview about the content of research (Hoechsmann and Poyntz, 2012).
Data Sampling: Under this method, the researcher is choosing the sample size among the
population so as to save time and cost. As it is much difficult to collect data from total
population due to which sample of limited number of people are selected whose views and
opinions are selected while making decision regarding adoption of modern system in Roc
Search. This prompts keep up adequacy in performing ventures in compelling way. In this
examination there are 40 respondents which are being taken in sample random forma and
numerous other .
Questionnaire
9
by the examiner. The results of research of this segment comes in finding the examination are as
exploratory and based on numerical ground (Guttentag, 2015).
Quantitative research: Adoption of such tool help in collecting relevant information in
numerical or statistical form which can easily understood by the researcher and used while
preparing budget for whole organisation. The examination under such method depends on the
information which are required to convey it as a hypothesis. It takes minimum time to know
understand the data which are presented in numerical form thus may preferred to adopt if
researcher is having less time and money.
Primary method: It is also known as first hand information due to considering only new
and fresh information which can be collected through various ways. Such ways includes
questionnaire, survey, personal interview and other. Due to this, the accuracy and reliability of
collected data are very high thus it is more useful to adopt in order to make an effective and
profitable decisions for Roc Search. The main disadvantages is that it consumes more time and
money. Therefore, the4 researcher can adopt such method only if sufficient funds and time are
available with an organisation (Hall and et. al., 2013).
Secondary method: It is also another useful method for data collection which requires minimum
cost and time. Such method is also known as second-hand information which considers
information which were previously used by some other parties or an organisation. Under this
method, the information are collected through various sources such as books, journals,
magazines, articles etc. It is used information thus the chances of making an effective decision
and suitable plans will be less. It is more preferably used by companies who need to take
overview about the content of research (Hoechsmann and Poyntz, 2012).
Data Sampling: Under this method, the researcher is choosing the sample size among the
population so as to save time and cost. As it is much difficult to collect data from total
population due to which sample of limited number of people are selected whose views and
opinions are selected while making decision regarding adoption of modern system in Roc
Search. This prompts keep up adequacy in performing ventures in compelling way. In this
examination there are 40 respondents which are being taken in sample random forma and
numerous other .
Questionnaire
9
Name
Gender
Age
Q1. Are you aware about the system software?
Yes
No
Q2. Does implementation of system software influence the business of Roc Search.?
Yes
No
Q3. Which kind of digital technology support the most to Roc Search to improve their business
activities.
E-commerce
System Software
Wireless technologies
Cloud techniques
Q4. What are the significance of system software within an organisation.
Improve profitability
Maximise customer response in the organisation
Q5. Does apply of system software helps Roc Search to enhance profitability?
Yes
No
Q6 What are the main factors that compel a company to implement automation within its
business processes?
Employees
Fund
Other
Q7. In which area of Roc Search need to apply system software first?
Distribution
Promotional
communication
Q8. What types of software used by the company with purpose to reduces their workforces
10
Gender
Age
Q1. Are you aware about the system software?
Yes
No
Q2. Does implementation of system software influence the business of Roc Search.?
Yes
No
Q3. Which kind of digital technology support the most to Roc Search to improve their business
activities.
E-commerce
System Software
Wireless technologies
Cloud techniques
Q4. What are the significance of system software within an organisation.
Improve profitability
Maximise customer response in the organisation
Q5. Does apply of system software helps Roc Search to enhance profitability?
Yes
No
Q6 What are the main factors that compel a company to implement automation within its
business processes?
Employees
Fund
Other
Q7. In which area of Roc Search need to apply system software first?
Distribution
Promotional
communication
Q8. What types of software used by the company with purpose to reduces their workforces
10
along with enhancing growth.
Internet
Mobile
Q9. What kind of ways are followed by the Roc Search to attain competitive edge at market
place?
Provide time to time service
Give feedback from the customer regularly
Q10. Does digitisation support Roc Search to grow their business operations at large scale?
Yes
No
Q11. Provide any recommendation to Roc Search related with System Software.
Research is an important concept which is required to conduct with an objective of
identifying the perception and opinions of employees regarding implementation of system
software in working procedure so as to bring effectiveness in business outcomes. For this,
researcher is required to be appointed by Roc Search so as to collect useful information so that it
can be implemented into action in an effective and efficient manner. For this purpose, there are
two methods of collection of data which can be selected on the basis of having resources and
requirements. Such methods includes primary and secondary method which brings easiness in
research work. But before using such method, the researcher should have proper knowledge and
skills about the area of research so as to reach to desired outcomes (Jennings, Piquero and
Reingle, 2012). Therefore, it is must required for Roc Search to have good understanding related
with the tools and applications which are useful in conducting research work in an effective and
efficient manner. Some of them are briefly described under the below:
Cost: It is an important factor which directs the researcher to make decision regarding
selection of research method. For example, for using primary method the researcher required to
have sufficient amount of funds and time due to collecting fresh and new information from the
market. On the other hand, lack of funds and time motivates researcher to go for using secondary
method due to considering second hand information. In this observation, 40 respondents are
selected on sample basis using primary method of data collection.
11
Internet
Mobile
Q9. What kind of ways are followed by the Roc Search to attain competitive edge at market
place?
Provide time to time service
Give feedback from the customer regularly
Q10. Does digitisation support Roc Search to grow their business operations at large scale?
Yes
No
Q11. Provide any recommendation to Roc Search related with System Software.
Research is an important concept which is required to conduct with an objective of
identifying the perception and opinions of employees regarding implementation of system
software in working procedure so as to bring effectiveness in business outcomes. For this,
researcher is required to be appointed by Roc Search so as to collect useful information so that it
can be implemented into action in an effective and efficient manner. For this purpose, there are
two methods of collection of data which can be selected on the basis of having resources and
requirements. Such methods includes primary and secondary method which brings easiness in
research work. But before using such method, the researcher should have proper knowledge and
skills about the area of research so as to reach to desired outcomes (Jennings, Piquero and
Reingle, 2012). Therefore, it is must required for Roc Search to have good understanding related
with the tools and applications which are useful in conducting research work in an effective and
efficient manner. Some of them are briefly described under the below:
Cost: It is an important factor which directs the researcher to make decision regarding
selection of research method. For example, for using primary method the researcher required to
have sufficient amount of funds and time due to collecting fresh and new information from the
market. On the other hand, lack of funds and time motivates researcher to go for using secondary
method due to considering second hand information. In this observation, 40 respondents are
selected on sample basis using primary method of data collection.
11
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Ethical issue: While conducting research, investigator may faces lots of issues and
challenges which can affects the process of completion of research work. Cost and time are
considered as the major problem which should required to be considered by researcher at the
time of conducting research. It is essential for researcher to keep the information of respondents
more confidential so as to motivate them so as to give their valuable feedbacks. Researcher also
required to maintain flow of funds and capital in respect to conduct all research activities in an
effective way (Kidd, 2011).
12
challenges which can affects the process of completion of research work. Cost and time are
considered as the major problem which should required to be considered by researcher at the
time of conducting research. It is essential for researcher to keep the information of respondents
more confidential so as to motivate them so as to give their valuable feedbacks. Researcher also
required to maintain flow of funds and capital in respect to conduct all research activities in an
effective way (Kidd, 2011).
12
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
There are many tools and techniques are used by the management of company for
evaluation of the data which is collected by researcher. Such interpretation improves the decision
making power of company. This helps the company to effectively guide their employees to
achievement of their desired results.
It is essential for researcher to analyse data after collecting data so as to interpret data so
in order to make an effective decisions and suitable plans for the betterment of an organisation.
Roc Search should collect the information from given questionnaire and interpret collected
information so as to draw a valid conclusions regarding adoption of system software within an
organisation (Mauri and Minazzi, 2013).
Theme 1: Knowledge about system software
Q1. Are you aware about the system software? Frequency
Yes 32
No 8
Yes No
0
5
10
15
20
25
30
35 32
8
Interpretation: From the above graph, it has been identified that most of the employees
are aware about system software which is a positive sign for company. Out of the 40
respondents, there are 32 respondents who have an adequate knowledge about the system
software whereas remaining 8 respondents doesn't have proper knowledge about such system.
13
There are many tools and techniques are used by the management of company for
evaluation of the data which is collected by researcher. Such interpretation improves the decision
making power of company. This helps the company to effectively guide their employees to
achievement of their desired results.
It is essential for researcher to analyse data after collecting data so as to interpret data so
in order to make an effective decisions and suitable plans for the betterment of an organisation.
Roc Search should collect the information from given questionnaire and interpret collected
information so as to draw a valid conclusions regarding adoption of system software within an
organisation (Mauri and Minazzi, 2013).
Theme 1: Knowledge about system software
Q1. Are you aware about the system software? Frequency
Yes 32
No 8
Yes No
0
5
10
15
20
25
30
35 32
8
Interpretation: From the above graph, it has been identified that most of the employees
are aware about system software which is a positive sign for company. Out of the 40
respondents, there are 32 respondents who have an adequate knowledge about the system
software whereas remaining 8 respondents doesn't have proper knowledge about such system.
13
Theme 2: Influence of system software on business operations
Q2. Does implementation of system software
influence the business of Roc Search?
Frequency
Yes 25
No 15
Yes No
0
5
10
15
20
25
25
15
Interpretation: It is clearly seen from the above graph that System software influences
the business operations of Roc Search. In figures, there are 25 respondents among 40
respondents who thinks that it brings impact in business operations whereas 15 respondents
doesn't agree with the them.
Theme 3: Types of digital technology
Q3. Which kind of digital technology support
the most to Roc Search to improve their
business activities.
Frequency
E-commerce 10
System Software 20
Wireless technologies 5
Cloud techniques 5
14
Q2. Does implementation of system software
influence the business of Roc Search?
Frequency
Yes 25
No 15
Yes No
0
5
10
15
20
25
25
15
Interpretation: It is clearly seen from the above graph that System software influences
the business operations of Roc Search. In figures, there are 25 respondents among 40
respondents who thinks that it brings impact in business operations whereas 15 respondents
doesn't agree with the them.
Theme 3: Types of digital technology
Q3. Which kind of digital technology support
the most to Roc Search to improve their
business activities.
Frequency
E-commerce 10
System Software 20
Wireless technologies 5
Cloud techniques 5
14
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E-commerce
System Software
Wireless technologies
Cloud techniques
0
2
4
6
8
10
12
14
16
18
20
10
20
5 5
Interpretation: It is clearly visible that system software is considered as most preferable
digital technology in order to enhance the business activities. Among 40 respondents, there are
20 respondents who thinks the same whereas 10 respondents thinks that adoption of E commerce
is better option The remaining 10 respondents thinks that wireless technologies and cloud
technique will be suitable options to adopt.
Theme 4: Significance of system software within an organisation
Q4. What are the significance of system
software within an organisation.
Frequency
Improve profitability 28
Maximise customer response in the
organisation
12
15
System Software
Wireless technologies
Cloud techniques
0
2
4
6
8
10
12
14
16
18
20
10
20
5 5
Interpretation: It is clearly visible that system software is considered as most preferable
digital technology in order to enhance the business activities. Among 40 respondents, there are
20 respondents who thinks the same whereas 10 respondents thinks that adoption of E commerce
is better option The remaining 10 respondents thinks that wireless technologies and cloud
technique will be suitable options to adopt.
Theme 4: Significance of system software within an organisation
Q4. What are the significance of system
software within an organisation.
Frequency
Improve profitability 28
Maximise customer response in the
organisation
12
15
Improve profitability
Maximise customer response in the organisation
0
5
10
15
20
25
30 28
12
Interpretation: It is clearly seen from the above graph that adoption of system software
brings various advantages to Roc Search. Considering the response of 40 respondents, there are
28 respondents who thinks that such decision enhances the profitability of company whereas
remaining 12 respondents thinks that it maximises the customer response.
Theme 5: Application of system software to enhance profitability
Q5. Does apply of system software helps Roc
Search to enhance profitability?
Frequency
Yes 28
No 12
16
Maximise customer response in the organisation
0
5
10
15
20
25
30 28
12
Interpretation: It is clearly seen from the above graph that adoption of system software
brings various advantages to Roc Search. Considering the response of 40 respondents, there are
28 respondents who thinks that such decision enhances the profitability of company whereas
remaining 12 respondents thinks that it maximises the customer response.
Theme 5: Application of system software to enhance profitability
Q5. Does apply of system software helps Roc
Search to enhance profitability?
Frequency
Yes 28
No 12
16
Yes No
0
5
10
15
20
25
30 28
12
Interpretation: According to the above graph, it is clearly identified that application of
system software in business operations maximises the profitability of Roc Search. Among 40
respondents, there are 28 respondents who thinks same whereas remaining 12 respondents thinks
much different.
Theme 6: Main factors that compel to implement automation
Q6 What are the main factors that compel a
company to implement automation within its
business processes?
Frequency
Employees 15
Fund 15
Other 10
17
0
5
10
15
20
25
30 28
12
Interpretation: According to the above graph, it is clearly identified that application of
system software in business operations maximises the profitability of Roc Search. Among 40
respondents, there are 28 respondents who thinks same whereas remaining 12 respondents thinks
much different.
Theme 6: Main factors that compel to implement automation
Q6 What are the main factors that compel a
company to implement automation within its
business processes?
Frequency
Employees 15
Fund 15
Other 10
17
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Employees Fund Other
0
2
4
6
8
10
12
14
16 15 15
10
Frequency
Interpretation: It is clearly seen from the above graph that employees and funds equally
support an organisation to implement system software so as to achieve desired goals and
objectives within predetermined time period. Out of the 40 respondents, there are 30 respondents
who thinks that Roc Search have sufficient amount of human capital and funds whereas
remaining 10 respondents who thinks different.
Theme 7: Area in which system software applied
Q7. In which area of Roc Search need to apply
system software first?
Frequency
Distribution 10
Promotional 15
communication 15
18
0
2
4
6
8
10
12
14
16 15 15
10
Frequency
Interpretation: It is clearly seen from the above graph that employees and funds equally
support an organisation to implement system software so as to achieve desired goals and
objectives within predetermined time period. Out of the 40 respondents, there are 30 respondents
who thinks that Roc Search have sufficient amount of human capital and funds whereas
remaining 10 respondents who thinks different.
Theme 7: Area in which system software applied
Q7. In which area of Roc Search need to apply
system software first?
Frequency
Distribution 10
Promotional 15
communication 15
18
Distribution Promotional communication
0
2
4
6
8
10
12
14
16
10
15 15
Interpretation: According to the above graph, it is clearly visible that Adoption of
system software help in giving adequate support to promotion and communication channel.
Among 40 respondents, there are 30 respondents who are in favour of above comment whereas
remaining 10 respondent thinks that system software will be firstly used to enhance distribution
channel.
Theme 8: Types of software
Q8. What types of software used by the company
with purpose to reduces their workforces along with
enhancing growth?
Frequency
Internet 35
Mobile 5
19
0
2
4
6
8
10
12
14
16
10
15 15
Interpretation: According to the above graph, it is clearly visible that Adoption of
system software help in giving adequate support to promotion and communication channel.
Among 40 respondents, there are 30 respondents who are in favour of above comment whereas
remaining 10 respondent thinks that system software will be firstly used to enhance distribution
channel.
Theme 8: Types of software
Q8. What types of software used by the company
with purpose to reduces their workforces along with
enhancing growth?
Frequency
Internet 35
Mobile 5
19
Internet Mobile
0
5
10
15
20
25
30
35
35
5
Interpretation: From the above graph, it is clearly said that Internet is considered as
useful software which will be more useful to reduce workload of employees along with the
enhancing growth. There are 35 respondents who are in favour of using internet services whereas
remaining 15 respondents thinks that adoption of mobile technology will be more useful for
employees.
Theme 9: Ways to achieve competitive advantage
Q9. What kind of ways are followed by the
Roc Search to attain competitive edge at
market place?
Frequency
Provide time to time service 15
Give feedback from the customer
regularly
25
20
0
5
10
15
20
25
30
35
35
5
Interpretation: From the above graph, it is clearly said that Internet is considered as
useful software which will be more useful to reduce workload of employees along with the
enhancing growth. There are 35 respondents who are in favour of using internet services whereas
remaining 15 respondents thinks that adoption of mobile technology will be more useful for
employees.
Theme 9: Ways to achieve competitive advantage
Q9. What kind of ways are followed by the
Roc Search to attain competitive edge at
market place?
Frequency
Provide time to time service 15
Give feedback from the customer
regularly
25
20
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Provide time to time service
Give feedback from the customer regularly
0
5
10
15
20
25
15
25
Interpretation: As it is clearly seen from the above graph, it is clearly identified that
collection of feedbacks from the employees support an organisation to achieve competitive
advantage. Out of the 40 respondents, there are 25 respondents who thinks that providing
services to customers on time makes easy for company to achieve competitive advantage.
Theme 10: Contribution of digitisation on growth of business operations
Q10. Does digitisation support Roc Search to
grow their business operations at large scale?
Frequency
Yes 34
No 6
21
Give feedback from the customer regularly
0
5
10
15
20
25
15
25
Interpretation: As it is clearly seen from the above graph, it is clearly identified that
collection of feedbacks from the employees support an organisation to achieve competitive
advantage. Out of the 40 respondents, there are 25 respondents who thinks that providing
services to customers on time makes easy for company to achieve competitive advantage.
Theme 10: Contribution of digitisation on growth of business operations
Q10. Does digitisation support Roc Search to
grow their business operations at large scale?
Frequency
Yes 34
No 6
21
Yes No
0
5
10
15
20
25
30
35
34
6
Interpretation: According to the above graph, it is clearly seen that digitisation support
maximum in the growth and success of business operations at large scale. Among 40
respondents, there are 34 respondents who thinks the same that it brings favourable result to
company whereas 6 respondents doesn't agree with them.
Communicate research outcome in an appropriate manner for the intended audience
Adoption of System software on building capable workforce for Roc Search
At present times, an organisation mainly focuses on fulfilling the needs and requirements
of targeted customers so as to achieve their loyalty and competitive advantage as well. In the
world of digitalisation, an organisation always tried to implement innovative system which
makes easy for employees as well as organisation to achieve their desired aims and objectives.
Adoption of system software reduces workload of employees due to which the interest and
satisfaction level of employees are maximised. On the other hand, it brings disadvantages as well
for employees in form of termination of low skilled workers due to having lack of knowledge
while working on system software (Pink, Tutt and Dainty, 2012). After analysing data collected
through primary and secondary source, it is clearly observed that adoption of system software
brings more profitable result to company as it brings easiness to the employees of Roc Search to
perform their roles and responsibilities due to which the chances of retaining with company for
longer period of time will be more. This will make a positive impact on the overall workforces of
Roc Search. Working on system software required specific knowledge and skills thus it is
essential for an organisation to conduct training and development programs so as to make their
22
0
5
10
15
20
25
30
35
34
6
Interpretation: According to the above graph, it is clearly seen that digitisation support
maximum in the growth and success of business operations at large scale. Among 40
respondents, there are 34 respondents who thinks the same that it brings favourable result to
company whereas 6 respondents doesn't agree with them.
Communicate research outcome in an appropriate manner for the intended audience
Adoption of System software on building capable workforce for Roc Search
At present times, an organisation mainly focuses on fulfilling the needs and requirements
of targeted customers so as to achieve their loyalty and competitive advantage as well. In the
world of digitalisation, an organisation always tried to implement innovative system which
makes easy for employees as well as organisation to achieve their desired aims and objectives.
Adoption of system software reduces workload of employees due to which the interest and
satisfaction level of employees are maximised. On the other hand, it brings disadvantages as well
for employees in form of termination of low skilled workers due to having lack of knowledge
while working on system software (Pink, Tutt and Dainty, 2012). After analysing data collected
through primary and secondary source, it is clearly observed that adoption of system software
brings more profitable result to company as it brings easiness to the employees of Roc Search to
perform their roles and responsibilities due to which the chances of retaining with company for
longer period of time will be more. This will make a positive impact on the overall workforces of
Roc Search. Working on system software required specific knowledge and skills thus it is
essential for an organisation to conduct training and development programs so as to make their
22
workforce more capable to bring profitable outcomes in near future. This will increases the
skilful workforce for an organisation due to which the chances of achieving growth and success
will be very high.
23
skilful workforce for an organisation due to which the chances of achieving growth and success
will be very high.
23
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System software subject to reduce manual handling in ROC organisation
Software and digital technology has played vital role in terms of exploring the existing
scope and graph of organisation. ROC research organisation which provides a research and
development services to other organisations. There is a specific analysis done subject to evaluate
the plans and strategies in specific and effective manner. There are type of system software are
used which helps to reduce the manual handling and operating services with in the organisation.
This not only helps in consolidating the information and data for better evaluation and control. It
is important to evaluate the measurements of information systems which affect the workforce
planning and controlling process (San Martín and Herrero, 2012).
There are type of system software are used as operating software, database management
system, translator, software utilities in terms of exploring the operations and functions of
business at next level. This is one of the essential aspect in terms of deriving the manual handing.
Information system software is one of the essential tool which helps to reduce the burden of
manual handling and exploring the operation in effective and efficient manner. With the use of
these system software managers and leaders be able to centralised the information in a single
format and summarise the information for in various forms.
The relationship between digital technologies and the growth of business organisation
There is a positive relationship among computerized advances and the development of
business firm as it is huge for an association to execute different progress and imaginative
advances in regard to coming to at definite objectives. There is a direct relation found in digital
technology and the growth of organisation. Moreover these information remains helpful for
effective growth and development. Digital technology is the main element which explore the
operations and management for sustainable growth and development of organisation. The
significant thought process of an association is to extend their business activities at wide region
as to catching the eye of an ever increasing number of clients, in this manner this make an
incentive in accomplishing high benefit and development (Smart, 2013).
By implementing Digital technology with in the operations and management organisation
be able to centralise the effective services and management. This boost up the level of
organisation from base level to upper level and consolidate and compressed the information
parallel to effective decision making process. There is a parallel relation found in organisational
24
Software and digital technology has played vital role in terms of exploring the existing
scope and graph of organisation. ROC research organisation which provides a research and
development services to other organisations. There is a specific analysis done subject to evaluate
the plans and strategies in specific and effective manner. There are type of system software are
used which helps to reduce the manual handling and operating services with in the organisation.
This not only helps in consolidating the information and data for better evaluation and control. It
is important to evaluate the measurements of information systems which affect the workforce
planning and controlling process (San Martín and Herrero, 2012).
There are type of system software are used as operating software, database management
system, translator, software utilities in terms of exploring the operations and functions of
business at next level. This is one of the essential aspect in terms of deriving the manual handing.
Information system software is one of the essential tool which helps to reduce the burden of
manual handling and exploring the operation in effective and efficient manner. With the use of
these system software managers and leaders be able to centralised the information in a single
format and summarise the information for in various forms.
The relationship between digital technologies and the growth of business organisation
There is a positive relationship among computerized advances and the development of
business firm as it is huge for an association to execute different progress and imaginative
advances in regard to coming to at definite objectives. There is a direct relation found in digital
technology and the growth of organisation. Moreover these information remains helpful for
effective growth and development. Digital technology is the main element which explore the
operations and management for sustainable growth and development of organisation. The
significant thought process of an association is to extend their business activities at wide region
as to catching the eye of an ever increasing number of clients, in this manner this make an
incentive in accomplishing high benefit and development (Smart, 2013).
By implementing Digital technology with in the operations and management organisation
be able to centralise the effective services and management. This boost up the level of
organisation from base level to upper level and consolidate and compressed the information
parallel to effective decision making process. There is a parallel relation found in organisational
24
context to elaborate the business operations in effective and efficient manner. So it is concluded
that digital technology is one of the emerging tool to execute the business formation in new
dimension.
CHAPTER 5: CONCLUSION AND RECOMMENDATION
Research is considered as an effective aspect, in which research methodology plays an
important role in carrying out the research activities in effective and efficient manner. It is
essential to collect data on the basis of which further actions to be implemented after proper
interpreting collected data. In the present research, primary method as well as secondary source
are preferred by the researcher while collecting appropriate data so as to complete research in
more effective way. Secondary source is more effective in conducting the part of literature
review after considering the views and perception of various authors and writers about the
content of research. Along with primary data is accumulated by conducting survey through
preparing questionnaire as this is the appropriate method to gather relevant and effective
information for the research. Questionnaire is a most effective tool which help in gathering
relevant information through filling the questionnaire from the respondents (Tribe, 2011).
There are other alternative method as well which are also more useful in conducting an
appropriate research in an effective and efficient manner. While conducting research, I have used
method of questionnaire with an objective of getting accurate and reliable information from the
respondents. Apart from this method, there are alternate method of collection of data as well
such as conducting interviews in which relevant questions has been asked directly to the
respondents. It involves less time to get views and opinions from the respondents due to which
the chances of grabbing competitive opportunities by company will be more. Therefore, it can be
said that interview is the better option apart from the questionnaire which I can adopt in order to
get sufficient and relevant information from the people. It will increases the chances of getting
profitable outcome will be more (Wright, 2013).
CONCLUSION
It has been concluded from the above project report that Adoption of system software in
business operations brings more profitable outcome to the workforce of an organisation. To
identify the effectiveness of such adoption, research is must required through adopting two
research methods which includes primary and secondary method. Such methods are selected on
25
that digital technology is one of the emerging tool to execute the business formation in new
dimension.
CHAPTER 5: CONCLUSION AND RECOMMENDATION
Research is considered as an effective aspect, in which research methodology plays an
important role in carrying out the research activities in effective and efficient manner. It is
essential to collect data on the basis of which further actions to be implemented after proper
interpreting collected data. In the present research, primary method as well as secondary source
are preferred by the researcher while collecting appropriate data so as to complete research in
more effective way. Secondary source is more effective in conducting the part of literature
review after considering the views and perception of various authors and writers about the
content of research. Along with primary data is accumulated by conducting survey through
preparing questionnaire as this is the appropriate method to gather relevant and effective
information for the research. Questionnaire is a most effective tool which help in gathering
relevant information through filling the questionnaire from the respondents (Tribe, 2011).
There are other alternative method as well which are also more useful in conducting an
appropriate research in an effective and efficient manner. While conducting research, I have used
method of questionnaire with an objective of getting accurate and reliable information from the
respondents. Apart from this method, there are alternate method of collection of data as well
such as conducting interviews in which relevant questions has been asked directly to the
respondents. It involves less time to get views and opinions from the respondents due to which
the chances of grabbing competitive opportunities by company will be more. Therefore, it can be
said that interview is the better option apart from the questionnaire which I can adopt in order to
get sufficient and relevant information from the people. It will increases the chances of getting
profitable outcome will be more (Wright, 2013).
CONCLUSION
It has been concluded from the above project report that Adoption of system software in
business operations brings more profitable outcome to the workforce of an organisation. To
identify the effectiveness of such adoption, research is must required through adopting two
research methods which includes primary and secondary method. Such methods are selected on
25
the basis of needs and requirements of research and availability of funds and time. From the
information collected from research, it has been conclude that it becomes more beneficial result
to employees of Roc Search is adopting system software in their business operation as it makes
easy for employees to perform their allotted roles and responsibilities in an effective and efficient
manner. There are various alternative methods as well such as interviews, survey which gives
reliable and accurate information about the perception of respondents related with content opf
research.
26
information collected from research, it has been conclude that it becomes more beneficial result
to employees of Roc Search is adopting system software in their business operation as it makes
easy for employees to perform their allotted roles and responsibilities in an effective and efficient
manner. There are various alternative methods as well such as interviews, survey which gives
reliable and accurate information about the perception of respondents related with content opf
research.
26
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REFERENCES
Books and Journals
Bizirgianni, I. and Dionysopoulou, P., 2013. The influence of tourist trends of youth tourism
through social media (SM) & information and communication technologies (ICTs).
Procedia-Social and Behavioral Sciences. 73. pp. 652-660.
Bloor, M. and Bloor, T., 2013. The practice of critical discourse analysis: An introduction.
Routledge.
Chq, L.H.U. and Hunt, L., 2013. British low culture: From safari suits to sexploitation.
Routledge.
Crichlow, W. ed., 2013. Race, identity, and representation in education. Routledge.
Elliot, S., Li, G. and Choi, C., 2013. Understanding service quality in a virtual travel community
environment. Journal of Business Research. 66(8). pp. 1153-1160.
France, A. and Roberts, S., 2015. The problem of social generations: a critique of the new
emerging orthodoxy in youth studies. Journal of Youth Studies, 18(2), pp.215-230.
Guttentag, D., 2015. Airbnb: disruptive innovation and the rise of an informal tourism
accommodation sector. Current issues in Tourism. 18(12). pp. 1192-1217.
Hall, S., and et. al., 2013. Policing the crisis: Mugging, the state and law and order. Palgrave
Macmillan.
Hoechsmann, M. and Poyntz, S.R., 2012. Media literacies: A critical introduction. John Wiley &
Sons.
Jennings, W. G., Piquero, A. R. and Reingle, J. M., 2012. On the overlap between victimization
and offending: A review of the literature. Aggression and Violent Behavior, 17(1),
pp.16-26.
Kidd, B., 2011. Cautions, questions and opportunities in sport for development and peace. Third
world quarterly, 32(3), pp.603-609.
Mauri, A. G. and Minazzi, R., 2013. Web reviews influence on expectations and purchasing
intentions of hotel potential customers. International Journal of Hospitality
Management. 34. pp. 99-107.
Pink, S., Tutt, D. and Dainty, A. eds., 2012. Ethnographic research in the construction industry.
Routledge.
27
Books and Journals
Bizirgianni, I. and Dionysopoulou, P., 2013. The influence of tourist trends of youth tourism
through social media (SM) & information and communication technologies (ICTs).
Procedia-Social and Behavioral Sciences. 73. pp. 652-660.
Bloor, M. and Bloor, T., 2013. The practice of critical discourse analysis: An introduction.
Routledge.
Chq, L.H.U. and Hunt, L., 2013. British low culture: From safari suits to sexploitation.
Routledge.
Crichlow, W. ed., 2013. Race, identity, and representation in education. Routledge.
Elliot, S., Li, G. and Choi, C., 2013. Understanding service quality in a virtual travel community
environment. Journal of Business Research. 66(8). pp. 1153-1160.
France, A. and Roberts, S., 2015. The problem of social generations: a critique of the new
emerging orthodoxy in youth studies. Journal of Youth Studies, 18(2), pp.215-230.
Guttentag, D., 2015. Airbnb: disruptive innovation and the rise of an informal tourism
accommodation sector. Current issues in Tourism. 18(12). pp. 1192-1217.
Hall, S., and et. al., 2013. Policing the crisis: Mugging, the state and law and order. Palgrave
Macmillan.
Hoechsmann, M. and Poyntz, S.R., 2012. Media literacies: A critical introduction. John Wiley &
Sons.
Jennings, W. G., Piquero, A. R. and Reingle, J. M., 2012. On the overlap between victimization
and offending: A review of the literature. Aggression and Violent Behavior, 17(1),
pp.16-26.
Kidd, B., 2011. Cautions, questions and opportunities in sport for development and peace. Third
world quarterly, 32(3), pp.603-609.
Mauri, A. G. and Minazzi, R., 2013. Web reviews influence on expectations and purchasing
intentions of hotel potential customers. International Journal of Hospitality
Management. 34. pp. 99-107.
Pink, S., Tutt, D. and Dainty, A. eds., 2012. Ethnographic research in the construction industry.
Routledge.
27
San Martín, H. and Herrero, Á., 2012. Influence of the user’s psychological factors on the online
purchase intention in rural tourism: Integrating innovativeness to the UTAUT
framework. Tourism Management. 33(2). pp. 341-350.
Smart, C., 2013. Women, Crime and Criminology (Routledge Revivals): A Feminist Critique.
Routledge.
Tribe, J., 2011. The economics of recreation, leisure and tourism. Routledge.
violence and the negotiation of (white‐owned) space. The Journal of Popular Culture. 45(1),
pp.118-132.
Wright, A., 2013. Organised crime. Routledge.
28
purchase intention in rural tourism: Integrating innovativeness to the UTAUT
framework. Tourism Management. 33(2). pp. 341-350.
Smart, C., 2013. Women, Crime and Criminology (Routledge Revivals): A Feminist Critique.
Routledge.
Tribe, J., 2011. The economics of recreation, leisure and tourism. Routledge.
violence and the negotiation of (white‐owned) space. The Journal of Popular Culture. 45(1),
pp.118-132.
Wright, A., 2013. Organised crime. Routledge.
28
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