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Data Analysis Assignment Keels Agency
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Added on 2020-05-11
Data Analysis Assignment Keels Agency
Added on 2020-05-11
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Running head: DATA ANALYSIS OF KEELS AGENCYData Analysis of Keels AgencyName of the Student:Name of the University:Author’s Note:
DATA ANALYSIS OF KEELS AGENCY1Executive Summary:The Cycle World customers’ data of Keels agency deals with the interrelationship and significance of associationbetween several factors or variables are more or less high in different levels. We have calculated the descriptive summaryof different attributes of the dataset. We also found strong and moderate strong linear relationship among product leveland all factors, income and all factors. We carried out the simple linear relationships between age and income. Not onlythat, correlation between several factors (taking two factors each time) are calculated but also their links were discussed.Besides, the histograms of income level and Times/week of cycling also provided in the report. The one-to-one bar plotsbetween levels of Fitness and Miles/week and between Times/week and Miles/week are given in the report. It is crucialto note that, the report analyzed the KEELS data and tested the hypotheses. It also helped us to draw necessaryinterpretations and inferences in the next segments of the report. We focus mainly on the topic that do people exercise alot and think that are they excellent shaped? The next part is to find whether the income increases with the increasedproduct line for excellent shaped people or not.
DATA ANALYSIS OF KEELS AGENCY2Table of ContentsIntroduction:-..........................................................................................................................................................................3Data Collection:-.....................................................................................................................................................................3Data Description:-...................................................................................................................................................................4Hypothesis Testing:-...............................................................................................................................................................5Data Analysis and Analysis Methodology with Findings:-....................................................................................................5Conclusion and Interpretation:-............................................................................................................................................11
DATA ANALYSIS OF KEELS AGENCY3Introduction:-The Keels Agency (TKA) is a small advertising agency in Portland, Oregon. They give supports to the clients forbiggest returns in the advertising dollars. This company has a fantastic track record of supporting the advertisingorganizations for their expenses. As discovered by Beth Keels, founder and CEO of the agency cut the cost smalladvertising groups. For first-time clients, the thought of investing and advertising always leads to question about whetherthe expense would worth the investment or not. TKA always considers their clients’ opportunities and goodness. Clientgroups require considerable explanation about how TKA locate the advertising outlets. The advertising outlets like TV,newspaper and magazines are related with the particular profile of the public ground. Therefore, TKA targets to advertisedirectly on high potential customers. The report verifies the association between different types of factors such as Product Line, Age, Sex, Education,Marital Status, Income, Times/Week, Miles/Week and levels of Fitness. The data is collected from the survey. It is asecondary data analyzed by me.In the next segments of the report, we are willing to deliver the details about data description, data collection, dataprocessing or data analysis and data interpretation. All the calculations are worked out with the help of “PSPP” software.We focus mainly on the topic that do people exercise a lot and think that are they excellent shaped? The next part is tofind whether the income increases with the increased product line for excellent shaped people or not.Data Collection:-The data file KEELS.DAT on the data disk contains the coded data from the survey of Cycle World customers.When TKA launched Cycle World’s advertising budgets, typical subscriber was expected to represent a larger proportionof the subscriber base for the magazine with a single focus of the subject. We also have enlisted the potential magazineoutlets and the profile of the typical customer for each sample. The data was collected with the help of Questionnairemethod asked to the Cycle World employees. The set of questionnaire was such as-1. What is the level of your product line?2. What is your age?3. What is your sex?4. What is your education level?5. What is your Marital Status?6. What is your current income?
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