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MBA504 Data Analysis, Problem Solving and Digital Operations Report

10 Pages2538 Words117 Views
   

Kaplan Business School Pty Ltd

   

Data Analysis, Problem Solving and Digital Operations (MBA504)

   

Added on  2020-03-04

MBA504 Data Analysis, Problem Solving and Digital Operations Report

   

Kaplan Business School Pty Ltd

   

Data Analysis, Problem Solving and Digital Operations (MBA504)

   Added on 2020-03-04

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Running Head: DATA ANALYSIS, PROBLEM-SOLVING AND DIGITAL OPERATIONS 1DATA ANALYSIS, PROBLEM-SOLVING AND DIGITAL OPERATIONSNameUniversityCourseTutorDate
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DATA ANALYSIS, PROBLEM-SOLVING, AND DIGITAL OPERATIONS 2Data Analysis, Problem-solving, and Digital operationsIntroductionProblem-solving is one of the most important activities that a business organization must undertake during its operations. Making decisions is however not an easy task as the team will have to decide on the strategies that can determine their way forward. Every business contains some data that can be statistically analyzed to give out information on both internal and external environments. Aldi is a good example of an organization that can be used to exercise the data mining methods and give a clear picture of the organization’s activities. Aldi makes a significant progress especially in Australia which means that there are also many issues that affect the business. The paper, therefore, focuses on addressing the stakeholder’s state in Aldi as well as the business decisions that come up from analyzing the whole situation. Current Mode of operationAldi (Albrecht Discount) is a multinational retailer that was first started in Germany around 1913by the Albrecht brothers, Karl and Theo. The privately owned organization formed by giving discounts to its consumers and catering for the low-income earners. Their prices are therefore set in such a way that they maintain the loyalty of customers from all backgrounds (Gerhard 2005). Aldi deals with a variety of products including all types of groceries, fresh vegetables, and fruits,wines and spirits, many varieties of frozen foods and any other forms of household items. Aldi, later on, split into two, Aldi Nord and Aldi Sud and the latter expanded into Australia, Switzerland and other countries. Aldi operations in Australia has to face stiff competition from other influential organizations like Wal-Mart who also deal with similar products (Brandes 2012.). The only defining factor that keeps Aldi on top of the game is the price setting and ability
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DATA ANALYSIS, PROBLEM-SOLVING, AND DIGITAL OPERATIONS 3to give discounts to the consumers. Aldi has managed to form two companies, Aldi Pty Ltd and Aldi Foods, to increased their target customer base (Wortmann 2004.). Aldi foods happen to be Australian’s selected head of the tax group and are therefore in charge of making sure that all businesses pay the right amounts of taxes to the authorities. Available dataAldi is making great investments in Australia after discovering that the country is a great opportunity for the profits they were drawing from each of their stores. At the beginning of this year, the organization has invested a property of about $2billion in Australia to secure its market and maximize the profits as well (Bonn 2006. ). Aldi has 469 stores all across Australia and is ranked amongst the most profitable organizations with annual sales of approximately $10billion. Their primary strategy to beat the competition is by having sophisticated properties and investments that remove them from the spotlight of their competitors (Kleemann 2011.). Due to their might in the retail industry, Aldi has influenced the prices of products especially groceries. They have also changed the public’s perspectives on the quality of privately branded products. Aldi’s customers are usually assured of high-quality products at a reasonable and constant which do not vary according to seasons or the economy. Research also shows that the retailer avoids promotions as much as possible as they can increase the price of other goods in the name of promoting the other (Voigt 2017. ). Provision of variety and consideration of the prices is, however, the major aspect that Aldi strives to achieve. Unlike other supermarkets and retail shops in Australia, Aldi can offer organic and gluten-free foods at a low price that enables peopleto purchase in bulk (Brandes 2005. ). All stores based in Australia provides jobs for the locals and for that reason raises their living standards hence empowering their purchasing power.
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