Data Analysis: Qualitative and Numerical Methods for Raw Data Evaluation

Data Analysis
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Qualitative analysis......................................................................................................................3
Methods.......................................................................................................................................3
Findings.......................................................................................................................................4
PART 2............................................................................................................................................9
Numerical analysis.......................................................................................................................9
CONCLUSION..............................................................................................................................16
REFLECTIVE CYCLE.................................................................................................................17
REFERENCES..............................................................................................................................21
Books and journal......................................................................................................................21
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INTRODUCTION
Qualitative data is the process of gathering and analysing non numerical information which
is words or text. This information provides deeper insight to the topic so that in depth knowledge
can be acquired (Camic, 2021). There are various ways through which qualitative data can be
gathered some of them are interview, focused group, observation and case studies. In the current
investigation interview method is used for collecting qualitative data. in which face to face
interview is conducted by the researcher to collect deeper information (Singer and et. al, 2020).
Data analysis is the process to provide direction for inspecting, analysing, cleansing and
measuring the raw data. It is a roadmap which helps in analysing and organising the collected
data in proper way. Data analysis helps in achieving the aim and objective in valid and reliable
manner. It is very important to evaluate the raw data as it helps in accumulating useful
information out of it (Mölde, and et. al, 2021). It also helps the researcher to make informed
decision about the investigation in sound manner. there are two data analysis technique which
are frequency distribution analysis and thematic analysis.
Frequency distribution is the process of evaluating and analysing statistical and
mathematical information. In this technique quantitative data is being measured which is in
number or figures. Using this method is quite easier as it requires less time and cost. The
information which is extracted using this method is represented in tables, charts or graphs. On
the other hand, thematic analysis is the procedure to analyse and inspect non mathematical data.
In this method qualitative data in words and statement are being analysis (Yan and et. al, 2020).
This method is usually applied when the data is in collected using interview or transcripts.
Thematic analysis is used when researcher want to evaluate data in in-depth manner, investigator
closely examine the information and then represent it in the form of theme. In the current report
thematic data analysis method is used by the researcher to inspect and measure the qualitative
information.
PART 1
Qualitative analysis
Methods
As per the current report interview is being conducted so that data analysis method is
thematic analysis. Through this method more insight about the data can be made which helps I
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conducting the investigation in appropriate manner. Using this method non numerical data will
be inspected in deeper manner so that useful information out of them can be used. In this method
different themes will be made as per the interview conducted and then this theme will be review
in order to get short summary of overall interview (Braun and Clarke, 2021). Every theme will
be defined the one interview and then the interview will be written down in short summary so
that readers can know about detailed information of the topic. In the current investigation
researcher has conducted four interview, so there will be four theme as per each interview. Each
theme will be defined so that reader can know about the data which is collected by the
investigator in the interview.
Findings
Theme 1: To understand the concept of work and the liking and disliking factor about the job
Interviewer: What is work?
Interviewee: From the gathered data through interview it is being discussed that for interviewer
work is something that make them feel happy. For them work is a big part of their life as it helps
them to earn money as well as develop them professionally. Work is something that give the
reason to do something in life.
Interviewer: What you like most about your work and who are the people they meet?
Interviewee: With the accumulated piece of information, it is analysed that the most important
thing that they like about their job is meeting new people. This is because it aids them to meet
with different people having different characteristics, behaviour. They got in the contact of
diversifies personality. It provides employee the chance to speak with other people and know
their perception and thought. In the interview interviewee answered that they meet the people
outside their job because the job they do is interviewing the other people. Sometime they also
interview the same people.
Interviewer: What is the thing you dislike the most?
Interviewee: It is analysed that the interviewee dislike two thing while doing the job. The first
thing they dislike is within the company as they do not like the management structure of the
company and the second thing they hate is some time they met those people outside the job
which do not like the service they render.
Interviewer: Why you dislike the internal management structure of the organisation?
Interviewee: In the current time, organisation has changed a lot and the changes they made is
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unorganised. The foremost thing they dislike is the communication system which is very slow.
The second is high demotivation in the organisation because from many years’ company did not
recruit any new employee but suddenly they hire which creates the gap between new staff and
the older staff. In short it creates a culture shock from the existing employee. One of the factor is
sometime they meet new customer and their behaviour is quite negative which creates pressure
for them.
Interviewer: Do you think management of the company understand your role?
Interviewee: No they did not understand our role and Infact if we made any compliant then they
say that they had told them earlier only that you have to do this so they did not understand our
job role. The company does not work on the psychologists’ manner.
Interviewer: Why are you doing this job when they are such flaws?
Interviewee: As it is already said that interviewee love helping people and changing their life so
this is the main reason why they are working. They like when someone come an ask for the
guidance and then they provide them the solution which change their life. This makes feel happy
so that’s is the main reason about working.
Interviewer: What is the main thing you will change?
Interviewee: If I get the chance I will take the approach of the management as well as towards
my colleague. I will be using those approaches which will be positive for the peers and for
organisation.
Interviewer: Do you want to change the job?
Interviewee: As per know I would not like to change my job as I am pursuing master, but if I
get the chance to get promoted in the company them I will work and if don’t get chance then I
will try to get the job in DWP company.
Theme 2: Concept of team and the characteristics Team
Interviewer: What is your current role in the company?
Interviewee: I’m working as a marketing director in the company. The company deals in WIFI
technology. I manage the marketing team in Europe and there are 15 members in the team out of
which 5 is in UK and the remaining is spread in the part of Europe.
Interviewer: Do you and your team member travel?
Interviewee: Yes, we travel but occasionally. We generally travel in 3 to 4 months in a year. We
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travel in the UK only so that an interaction can be made between people.
Interviewer: Do you like managing team?
Interviewee: Yes, I like managing team but I don’t act as an in charge rather than I act as a
mediator. I pass all the necessary information of the top managers.
Interviewer: Is anything that you dislike about your job and why do you dislike?
Interviewee: The most dislike thing they I like about my job is the sale person. This is because
all person provide opinion rather than give suggestion about the marketing. This thing irritates
me as I am a stereotype person and my team is oversensitive to this.
Interviewer: why your team is oversensitive?
Interviewee: As in the company there are three pillars rather than three areas. The three pillar
are product development team, sales team and then marketing team. As a marketing team we are
in down chain and the power the rest to pillar has is quite large as compared to us. This make
them feel unequal and this is the main reason for their over sensitiveness.
Interviewer: You mentioned earlier about technology, so from which time period you are
associated with technology?
Interviewee: I am associated with the technology after I leave my school. After I leave school, I
work in Unilever in computer division department. From the time past now I am working in
software industry and about 20 to 25 years I am in the same field.
Interviewer: Do you interested in any other field or any other business?
Interviewee: As per the field I am not at all interested in any other field apart from marketing. I
love working in technology and in marketing technology plays an important role. As per
business areas I don’t like to move in other business as marketing is one of the job which I feel
match my expectation. As I like to interact with people which was lack in my previous job and in
current business customer engagement is much which I like the most.
Interviewer: What did you like the most in customer engagement?
Interviewee: In the customer engagement I like the most about talking to them and telling them
about the product, company and the culture. Making interaction so that they can sale their
products.
Interviewer: Can you tell about the bad day at the work?
Interviewee: the worst day I encounter at the work is when I was in Taiwan were I had to work
in offices as well as when I go home I need to check email. That time period was so tiring that I
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