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Data Analytics: A Business Case Study

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Added on  2021-05-31

Data Analytics: A Business Case Study

   Added on 2021-05-31

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Data Analytics: A Business Case Study from online shoppingExecutive SummaryToday most of the world population preferred the online shopping which results intothe exponential growth in eCommerce. eCommerce becoming very raising and popularbusiness in every corner of the world. Online shopping is most popular from the alleCommerce business. In Today’s market we can see the words like Amazon, eBay, etc.which very common in day to day life. Service provider attract the customer by giving offersto the customers.Growth in the online shopping creates the opportunity and challenges to the serviceprovider. The main challenges in the online shopping is competition and customer totalsatisfaction. We have data sets regarding to Cloths (Shirt, Trouser and Track Suit) for the 2000products. We summarised the total sale amount and total profit in profit analysis. We carriedthe chi-squared test for association of attributes (shipping type, customer type, region, brandand material). We analyzed the mean of number of customers for shipping type, customertype, region, brand and material by the two sample t test and one way ANOVA. We alsocarried correlation analysis. Recommendation and plan is also provided from the analysis.1
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Table of ContentsSr. No.TopicPage No.1List of Abbreviations and assumptions made32Introduction – What is the problem?43Research Methodology54Analytical Findings55Recommendations to the company116An implementation plan based on the recommendations you have provided127Conclusion128List of References149Appendix162
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List of Abbreviations and assumptions made Max: MaximumMin: MinimumQLD: QueenslandTAS: TasmaniaVIC: Victoria WA: Western Australia3
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Introduction – What is the problem?Today most of the world population preferred the online shopping which results intothe exponential growth in eCommerce. eCommerce becoming very raising and popularbusiness in every corner of the world. Online shopping is most popular from the alleCommerce business. In Today’s market we can see the words like Amazon, eBay, etc.which very common in day to day life. Service provider attract the customer by giving offersto the customers.Growth in the online shopping creates the opportunity and challenges to the serviceprovider. The main challenges in the online shopping is competition and customer totalsatisfaction. About Data:We have data sets regarding to Cloths (Shirt, Trouser and Track Suit) for the 2000products. We considered the following attributesi)Product Name ii)Product Price (in $)iii)Sale Price (in $)iv)Profit (in $)v)Number of customersvi)Shipping Type (Free or Paid)vii)Customer Type (New or Existing)viii)Region (QLD, WA, VIC, TAS)ix)Product Brandx)Product MaterialWe define following variables for our analysis from the above variables4
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