Data Analytics and Business Intelligence | Case Study of Video Gaming Industry

Data Analytics and Business Intelligence (Case
Study of Video Gaming Industry)
Student Name

2
Introduction and Descriptive
Statistics
• The data analysis in this study is
interesting in the investigation of
trends in the video gaming
industry with data collected
from (Rush, 2016).
• The table on the side gives the
summary statistics of the
descriptive analysis of the
numeric variables.

3
Visualizations
• Pie Charts are circular graphical
representations of data magnitude attributes
(Barbara & Susan, 2014).
• Chart below shows North America has the
highest sales.
• Column charts are vertical bars representing
frequencies (O'Neil & Schutt, 2013).
• Chart below shows DS and PS2 had highest
frequencies.
Total Sales by Regions Pie Chart
NA_Sales EU_Sales JP_Sales Other_Sales 3DS DC DS PC PS PS2 PS3 PS4 PSP X360 XB XOne
0
500
1000
1500
2000
2500
Column Chart for Count of Platform

4
Visualizations
• Pareto charts are graphical
representations showing both
cumulative and individual
frequencies (Georgina, 2015;
Chambers, 2017; Roles, Baeten,
& Signer, 2016).
• Below is a Pareto chart of global
sales by platform.

5
Visualizations
• Scatterplots are dots plotted for
corresponding data points of the two
variables (Kirk, 2016).
• Chart below indicates presence of linearity
between North American and Global Sales.
• Area Charts are modified line graphs with
area under the graphs shaded as shown
below (Martinez, Martinez, & Solka, 2010).
0 2 4 6 8 10 12 14 16
0
5
10
15
20
25
30
35
NA Sales vs Global_Sales Scatterplot
NA Sales
Global Sales
PS4 PS XB PS3 PSP 3DS PS4 PS2 PS4 PS2 PS2 PS PS2 PSP PSP PC XB PC DS
0
2
4
6
8
10
12
14
16
NA_Sales by Platform Area Chart
Platform
NA Sales

6
Conclusions
• The analysis in this study indicate that the North America market is
the most lucrative market for video games, with its sales reasonably
correlated with the global sales.
• The PS2 and DS are also identified as the most popular platforms.

7
References
Barbara, I., & Susan, D. (2014). Introductory Statistics (1st ed.). New York: OpenStax CNX.
Chambers, J. M. (2017). Graphical Methods for Data Analysis: (1st ed.). New York: Chapman and Hall/CRC.
Georgina, P. (2015). How Business Works: A Graphic Guide to Business Success (1st ed.). London: DK Publishing.
Kirk, A. (2016). Data Visualization: A Handbook for Data Driven Design (2nd ed.). Thousand Oaks, CA: Sage Publications,
Ltd.
Martinez, W. L., Martinez, A. R., & Solka, J. (2010). Exploratory Data Analysis With MATLAB, 2nd Edition (1 ed.). London:
CRC/Chapmann & Hall.
O'Neil, C., & Schutt, R. (2013). Doing Data Science (3rd ed.). London: O'Reily.
Roles, R., Baeten, Y., & Signer, B. (2016). Interactive and Narrative Data Visualization for Presentation-Based Knowledge
Transfer. Communication in Computer and Information Science, 4(6), 739.
Rush, K. (2016). rush4ratio. Retrieved from https://www.kaggle.com/rush4ratio/video-game-sales-with-ratings/data