Data Analytics Assignment for Harley-Davidson: Critical Analysis and Justification of Dashboard Solution

Data Analytics
Assignment

Contents
INTRODUCTION...........................................................................................................................................4
Theoretical frameworks to link problem/opportunity of the case organization......................................5
Evidence of knowledge and understanding of business intelligence/data analytics systems..................6
Critical analysis and justification of dashboard solution to address the problematic situation...............6
Conclusion and recommendations for the implementation of business intelligence/analytics system in
the case organization for the focused area of investigation....................................................................8
REFERENCES..............................................................................................................................................10

INTRODUCTION
Data Analytics refers as an effective tool which helps in analyzing the performance of
business, how business can perform more effectively and efficiently to maximize their profit. It
helps the organization to set more decisions which is strategically guided. Data analytics is an
essential because it supports the overall organization to enhance their operations and functional
performances. It refers to the quantitative and qualitative process and techniques which used by
the organization to increase their productivity and profit. Data Analytics deals in diverse types of
data because it is a wide term, with the help data analytics tools and techniques any information
type can be analyses to get insight which can be the effective and useful thing (Hang and Lu.,
2021). This report based on the Harley-Davidson, Inc. is an American motorcycle manufacturer
located in Milwaukee, Wisconsin. The firm has weathered multiple ensures that stakeholders,
level is related, years of poor financial well being and customer satisfaction, and severe
worldwide rivalry to emerge as one of the nation's biggest motorbike producers and a historic
brand globally renowned for its devoted following. In this report identified problematic situation
in three areas. Firstly identified decrease in profitability, secondly decrease in dealership points
in different company and last about earnings per share which is going in negative in Quarter 1 in
2018 and 2019. As per the annual report it is analyzed that company financial position is not
good because company face negative results in operational segments.
The stock is declining. Harley-Davidson shares went down after the motorcycle
manufacturer reported a drop in first-quarter profit growth owing to semiconductors constraints
and other supply constraints. Harley-Davidson is dominating in its main market, however its
stock has dropped dramatically in the last five years, and the company is facing diminishing
motorcycle sales trends as well as an aging market presence. The market for Harley-Davidson
branded bikes is to blame for such a significant drop in income. The primary consumer base is
aging, and youthful riders are more likely to select less expensive choices. The sharp decline in
US consignments over the last five years demonstrates the implications. Harley-Davidson does
not have to expand, but it must be willing to accept shareholders accepting a low share price for
accessibility to the company's cash flows(Kalashnikov, Mach ova and Lewis., 2022). However,
that is a race against the time, and this will be the second Occasion-Cortes government until the
last hog hits the road in the United States.