Data Analytics Case Study for Holden Company

Running Head: DATA ANALYTICS CASE STUDY
Data Analytics Case Study
Name of the Student
Name of the University
Author Note

1DATA ANALYTICS CASE STUDY
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................3
Overview of the Company.......................................................................................................3
Current Mode of Operations....................................................................................................3
Possible Inefficiencies.............................................................................................................4
Available data..........................................................................................................................4
Customer oriented operations..................................................................................................5
CRS values...............................................................................................................................5
Operational strengths...............................................................................................................5
Workforce strength..................................................................................................................6
The priorities of the company..................................................................................................6
The opportunities evaluated.....................................................................................................6
The drawbacks.........................................................................................................................7
Recommendation.............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

2DATA ANALYTICS CASE STUDY
Introduction
The data analysis is the process through which the data is analyzed in order to draw
proper conclusion. The conclusion is drawn by the information contained with the solution of
specialized systems and software. The data analytics technologies are broadly used especially in
the commercial industries which enables the organizations to make more concerned and
appropriate decisions (Abbott et al. 2017). The data analytics can help the business organizations
to increase the revenues wit improved operational efficiencies. It also optimizes the marketing
campaigns along with suitable customer service efforts. The organizations are supported to
respond quickly to the market trends and experience competitive edge over the rivals.
The data driven decision making is important for the business organizations to identify
the opportunities and predict the future trends in the market easily. It is a key technique to
generate higher revenues with the collected data. Researchers have found that data driven
decision making can help organizations to generate minimum 4%- 6 % of higher productivity
(Benson and Magee 2018). The present report will deal with Holden company which is a vehicle
manufacturer and dealer in Australia. The aim of the report is to articulate the steps needed to
enable data driven decision making. It will further describe the current mode of operation,
possible inefficiencies, available data and how this data may be used to provide efficiencies
based on the concepts and techniques covered in the subject. The report will conclude by
highlighting the main points drawing the arguments together into a cohesive finish.

3DATA ANALYTICS CASE STUDY
Discussion
Overview of the Company
The Holden company which was formerly known as General Motors –Holden is a
famous Australian automobile importer and manufacturer. The company was founded in the year
1856 by James Alexander Holden and Sir Edward Holden. The headquarter of the company is
situated in Port Melbourne, Australia. Dave Buttner is the chairman and managing director of the
company and the company primarily deals in the automotive engines (Holden.com 2019). The
General Motors is the parent company of Holden and as per the reports of 2018, there are 180
employees working in the organization.
Current Mode of Operations
The Holden company operates through selling the remaining stock of the commodore
vehicles which are locally produced and imported to the General Motors. The care brands like
Isuzu, Chevrolet, Opel, Suzuki, Vauxhall Motors, Toyota have been offered the badge
engineered models by the Holden Company. The company has distributing relationships with the
European Opel brand and the American Cadillac brand (Hora, Bouwma-Gearhart and Park,
2017). At present the Holden company employs 3150 people approximately across the nation.
The HVO or the Holden Vehicle Operations produces almost 45 car models from almost six
vehicle body styles along with two of the core vehicle’s architecture for export and domestic
customers (Ferreira et al 2015). The company produces for the Australian market, the
commodore sedans, ute and sportswagon with long wheel base luxury vehicles. In the year 2011,
the production of Cruze began by the Adelaide plant of Holden company. In the year 2013, the
production of VF commodore began in the Holden company. The incorporation of the