Data Analytics Association 12 Data Analytics Student name Course Tutor University Date Data Analytics for E-commerce Company Introduction Business organizations operate on large amounts of data that are stored on the firm’s databases (Hartmann, Zaki, Feldmann & Neely, 2014, 25). Accordingly, with the internet-based operations companies rely on data analytics to develop business models that are used to predict the operations of the firms (Woerner, & Wixom, 2015, 61).