This report delves into the application of data analytics to optimize sales and profitability for an e-commerce camera company. Using a custom dataset, the report explores data mining techniques, clustering algorithms, and linear regression models to identify key insights. The analysis reveals specific geographic regions with low customer penetration, identifies high-demand products, and explores the impact of free shipping on sales. Recommendations are provided for targeted marketing strategies, product prioritization, and customer engagement initiatives to drive revenue growth.