Marriott Data Breach: Importance of Cybersecurity for Major Hotel Brands

Running head: DATA BREACH
Assessment 2: Research Project (Part 1):
[An Investigation on a Business Problem]
Name of the student:
Name of the university:
Author note:

1DATA BREACH
Table of Contents
Section 1: The Business Problem and Research Objectives......................................................2
Research Context:..................................................................................................................2
Business Problem:..................................................................................................................3
Research Questions:...............................................................................................................4
Research Objectives:..............................................................................................................4
Section 2: Literature Search and Review...................................................................................4
Literature Gap:.......................................................................................................................8
References..................................................................................................................................9

2DATA BREACH
Section 1: The Business Problem and Research Objectives
Research Context:
Marriott confirmed that on Friday hackers have illegally accessed the reservation
systems for as long as four years. Such a breach of data is first of its kinds ever experienced
by Marriott. It uncovered private details of up to 500 million clients while underscoring the
touchy idea of records demonstrating where and when individuals travel -and with whom.
The breach of the booking system for Marriott's Starwood subsidiaries was one of the biggest
of its kinds ever. After two record-setting Yahoo hacks and was especially upsetting for the
idea of the information that was stolen, security specialists said. That incorporates
commonplace data, for example, names, addresses, charge card numbers and telephone
numbers and furthermore rarer prizes for hackers, for example, international passport
numbers, travel areas and entry and takeoff dates (Washingtonpost.com, 2019). The potential
estimation of such data on such an enormous level of the world's travelers triggered a fact
that Marriott may have or possible has been the objective of country state hackers. These
hackers are trying to follow the movements of representatives, spies, military authorities and
business administrators. However, regardless of whether the hackers were simple offenders
looking for the benefit, such information had possibly offered crude material. This was for a
scope of potential offenses including data fraud (Washingtonpost.com, 2019).
Marriott International and the Federal Trade Commission (FTC) should take a very
serious look at the issue. This is undeniably a massive breach of data leading to millions of
customers’ data stolen by hackers. There is no guarantee that such instances will not be
repeated in the future. It is noteworthy that despite publishing a news release to address the
issue Marriott's image is being affected. Rumors are arising on the incapability of the security
system in Marriott to protect a wide range of customers' data. Hence, it can be assumed that