Research Methodology : Data Collection Method

Added on - 28 May 2020

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Running Head: RESEARCH METHODOLOGYResearch Methodology
2RESEARCH METHOLOGYTable of ContentsTable of Contents.......................................................................................................................2Introduction................................................................................................................................3Research onion Framework....................................................................................................3Research Philosophy..............................................................................................................4Research Approach.................................................................................................................5Research Design.....................................................................................................................5Research Strategy...................................................................................................................6Data Collection Method.........................................................................................................7Sampling Method...................................................................................................................7Data Analysis Method............................................................................................................8Validity and reliability............................................................................................................8Ethical Consideration.............................................................................................................9Research limitation.................................................................................................................9Summary....................................................................................................................................9References................................................................................................................................11
3RESEARCH METHOLOGYIntroductionThe section of research methodology supports the researcher to enhance their awarenesstowards research technologies as it will be effective to conduct the research and obtain afeasible outcome.This chapter also aids the investigator to collect accurate data fromcustomer and employees ofSwiss Watch Services L.L.Caboutthe importance ofAftersalesservice and its impact on customer retention within the watchmaking industry in the UAE(Brinkmann, 2014). Moreover, the RM (research methodology) entails many tools likeresearch philosophy, research strategy, research design, and data pooling technique, dataevaluation method, sampling method, ethical consideration, and research limitation. Theresearch methodology will be imperative for the researcher as it could be supportive foraccomplishing the objectives of research. It will also support the research scholar toeffectively complete the current research concern.The mainaimof this research is to addressthe importance of Aftersales service and its impact on customer retention within the SwissWatch Services L.L.C. Furthermore, for this dissertation, the research scholar has practisedmany sources of data to address the appropriate information regarding the research issue likebooks, journals, academic data, online and offline sources.Research onion FrameworkIn the research methodology, the research onion framework supports to determine appropriatetechnique for attaining the research aim and objectives. It also supports to provide depthunderstanding towards many research methods such as research strategy, research approach,time horizon, and research approach.
4RESEARCH METHOLOGYResearch PhilosophyIn the research study, research philosophy is imperative to collect the information in thecontext ofspecified research issues. Further, research philosophy supports the researcher toaddress the tools of data collection, and interpreting the information via executing theappropriate research process (Gast, and Ledford, 2014).In the research study, researchphilosophy is categorized into three parts such as positivism, realism, and intrepretivismresearch philosophy (Flick, 2015). In this dissertation, the researcher will collect opinion andviews of employees and customers ofSwiss Watch Services L.L.C.Consequently, it helps toget the reliable outcome regarding research the research matter.Moreover, opinion and views of the participants become a valid source of data collection(Glesne, 2015). For this research, the researcher has consideredparadigm researchphilosophy for attaining specific aim and objectives. The pragmatic research philosophy iscombination of two research philosophy such as interpretivism and positivism philosophy. Inthis, the interpretivism philosophy permits the researcher to get theoretical data regarding thecurrent research matter.Besides this, the positivism research philosophy enables to collectfactual information in the context of current research matter. In this research study, a researchscholar will not consider realism philosophy because this philosophy is based on the nature ofreality as it could decline the quality of research outcome.
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