Research Methodology : Data Collection Method
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Added on 2020-05-28
Research Methodology : Data Collection Method
Added on 2020-05-28
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Running Head: RESEARCH METHODOLOGYResearch Methodology
2RESEARCH METHOLOGY Table of ContentsTable of Contents.......................................................................................................................2Introduction................................................................................................................................3Research onion Framework....................................................................................................3Research Philosophy..............................................................................................................4Research Approach.................................................................................................................5Research Design.....................................................................................................................5Research Strategy...................................................................................................................6Data Collection Method.........................................................................................................7Sampling Method...................................................................................................................7Data Analysis Method............................................................................................................8Validity and reliability............................................................................................................8Ethical Consideration.............................................................................................................9Research limitation.................................................................................................................9Summary....................................................................................................................................9References................................................................................................................................11
3RESEARCH METHOLOGY IntroductionThe section of research methodology supports the researcher to enhance their awareness towards research technologies as it will be effective to conduct the research and obtain a feasible outcome. This chapter also aids the investigator to collect accurate data from customer and employees of Swiss Watch Services L.L.C about the importance of Aftersales service and its impact on customer retention within the watchmaking industry in the UAE (Brinkmann, 2014). Moreover, the RM (research methodology) entails many tools like research philosophy, research strategy, research design, and data pooling technique, data evaluation method, sampling method, ethical consideration, and research limitation. The research methodology will be imperative for the researcher as it could be supportive for accomplishing the objectives of research. It will also support the research scholar to effectively complete the current research concern. The mainaim of this research is to address the importance of Aftersales service and its impact on customer retention within the Swiss Watch Services L.L.C. Furthermore, for this dissertation, the research scholar has practised many sources of data to address the appropriate information regarding the research issue like books, journals, academic data, online and offline sources. Research onion FrameworkIn the research methodology, the research onion framework supports to determine appropriatetechnique for attaining the research aim and objectives. It also supports to provide depth understanding towards many research methods such as research strategy, research approach, time horizon, and research approach.
4RESEARCH METHOLOGY Research PhilosophyIn the research study, research philosophy is imperative to collect the information in the context of specified research issues. Further, research philosophy supports the researcher to address the tools of data collection, and interpreting the information via executing the appropriate research process (Gast, and Ledford, 2014). In the research study, research philosophy is categorized into three parts such as positivism, realism, and intrepretivism research philosophy (Flick, 2015). In this dissertation, the researcher will collect opinion and views of employees and customers of Swiss Watch Services L.L.C. Consequently, it helps to get the reliable outcome regarding research the research matter. Moreover, opinion and views of the participants become a valid source of data collection (Glesne, 2015). For this research, the researcher has considered paradigm research philosophy for attaining specific aim and objectives. The pragmatic research philosophy is combination of two research philosophy such as interpretivism and positivism philosophy. In this, the interpretivism philosophy permits the researcher to get theoretical data regarding the current research matter. Besides this, the positivism research philosophy enables to collect factual information in the context of current research matter. In this research study, a researchscholar will not consider realism philosophy because this philosophy is based on the nature ofreality as it could decline the quality of research outcome.
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