The importance of website development in small business organisation

RESEARCH PROJECT TITLE:1 CHAPTER 1: INTRODUCTION1 Overview of the Research2 Research Aim 2 Research Objectives 3 Research Questions 3 Time Scale 3 CHAPTER 2: LITERATURE REVIEW6 The importance of website development in the growth of small business organisation. 8 CHAPTER 3: RESEARCH METHODOLOGY9 Type of Investigation 9 Research Design 9 Research philosophy 9 Research Approach10 Data collection Methods10 Data sampling 11 Ethical Consideration 11 CHAPTER 4 DATA ANALYSIS12 CHAPTER 5: CONCLUSION AND RECOMMENDATION

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RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION ...................................................................................................1
Overview of the Research...........................................................................................................1
Background of the Research .....................................................................................................1
Significance of the Research ......................................................................................................2
Research Aim..............................................................................................................................2
Research Objectives ...................................................................................................................3
Research Questions ....................................................................................................................3
Time Scale ..................................................................................................................................3
CHAPTER 2: LITERATURE REVIEW ........................................................................................6
The importance of website development in the growth of small business organisation.............6
The major usage of website as a tool of marketing and communication within plan.com.........7
The role of website in evolving customers habits which help in shaping digital sales channel.
.....................................................................................................................................................8
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................9
Type of Investigation..................................................................................................................9
Research Design .........................................................................................................................9
Research philosophy ..................................................................................................................9
Research Approach ..................................................................................................................10
Data collection Methods...........................................................................................................10
Data sampling ...........................................................................................................................11
Ethical Consideration................................................................................................................11
CHAPTER 4 DATA ANALYSIS ................................................................................................12
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................22
Conclusion.................................................................................................................................22
Recommendation ......................................................................................................................22
CHAPTER 6: SELF REFELECTION ..........................................................................................23
REFERENCES..............................................................................................................................24
APPENDIX ...................................................................................................................................26

TITLE:
To analyse the use of website in convince the customers in availing the services of the
company. A case study on plan.com.
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital tools and technologies are considered as the most important element which has
taken huge participation in growth and evolution of an organisational functions. In the
contemporary organisational scenario the competition level is so high within same industry and
for the sack of providing higher competition to their rivals, enterprises are focuses over
implementing high tech technologies and tools within their operations. Therefore, suitable
implementation of the technologies are effective in striving the growth of firm. Website is
ascertained as the key source of digitalisation, that performs effective function in developing
customers base for the purpose of reaching at the competitive position within the commercial
centre (Benitez-Amado and Walczuch, 2012). In the universe full of digitalisation, businesses
are significantly interested over utilising high-tech technologies as making organisational easy
and reliable. Website is an effective element which is applied by small as well as large business
organisation as to implementing good and foster relationship with their potential buyers. Website
is considered as a set of related web pages which are located under a single domain name.
Website is also refers as the most essential element of internet, which emphasis on the
accumulation of global web record that involves a occurrence file which is known as home folio.
Plan.com is the selected business for this particular project, thus it is a telecommunication
service supplier company. Plan.com was founded in the year of 2013, by the efforts of Dan
Craddock. The leading centred sphere of business is to enhancing its buyers base by offering
wide range of products and employment in order to reaching at potential growth and
competitiveness within the commercial centre.
Background of the Research
A website is defines as a collection of related web pages, involving, multimedia content,
typically identified with a common domain name and promulgated on around one internet server.
The tool of internet site is widely used by organisation in order to providing efficacious way to
their buyers, who are willing to taking participation in online practices for the sack of satisfying
1

their needs and wants. A website is also effective in analysing the appropriate details in regards
to the organisation or its operations (Chen and Tsou, 2012). With the help of website
organisations are providing assess to the customers to determine the information in regards to the
firm in respect to taking benefits of organisational products and services. Plan.com is a medium
size communication provider firm who deals in mobile, voice and cloud solution. The company
also deals in an brilliant, self goodness internet source which is effective in making people
connect through a network at a global ground. The company is focused on making property
worthy for organisational people through appreciated for their significant efforts and positive
participation within organisational practices with the support of market leading authorization
schemes and arbitrary bonuses.
Significance of the Research
This is also an effectual aspect of investigation work as it emphasizes on examining the
major purpose of conducting the exploration work. The major reason behind conducting a
research is to developing the knowledge, skills and ability of a learner on a specified area, thus
this create value for a person in moving ahead towards achievement of growth in their career or
in future tasks in more efficient way. The research into consideration is based on the use of
internet site in convert the needs of buyers into satisfaction by availing best possible facilities.
Website is considered as an effective instrument that plays vast role in developing the base of
customers by providing them an effective range of products and services to their important
customers by online sources. A researcher conduct an investigation just to finalising the
investigation problem in effectual way by the support of accumulation of valid and reliable
information that are connected over the chosen study area (Fawcett and et. al., 2011). The study
into actual actions are also effective in execution of a new exploration with the previous
guidelines so that the chances of mistakes are reduced and proper outcome can be attained in
proper manner. A new research is also conducted just to overcome with the issue of previous
research which is related to the similar area of study. A research work helps an individual in
developing the ability of finding data and information in regards to a particular research issue.
Research Aim
This consist as the essential part of research area as it supports the investigation in
providing a significant direction to the investigator to carry out the research work in potential
2

direction. The essential aim of the present investigation is “To analyse the use of website in
convince the customers in availing the services of the company”. A case study on plan.com.
Research Objectives
This is moreover an another major part of research activity that is co-ordinated through
the motive of research as it is significantly depend on the issue of the research. This section of
research is reasonable in providing a right technique to investigator to implement all activities of
exploration in an effective way (Ganguli and Roy, 2011). The important objectives of
exploration are associated as below:
 To determine the importance of website development in the growth of small business
organisation.
 To identify the use of website as a tool of marketing and communication within
plan.com.
 To evaluate the role of website in evolving customers habits which help in shaping digital
sales channel.
Research Questions
This can be settled as the vital part of investigation area, which provides an apparent
bearing to complete the work of composing overview in most appropriate and efficient manner.
In this portion data necessarily be gathered via separating the sentiment and opinions of various
authors and publisher. The main research questions of the research are described as underneath:
 What is the importance of website development in the growth of small business
organisation?
 What are the major usage of website as a tool of marketing and communication within
plan.com?
 What is the role of website in evolving customers habits which help in shaping digital
sales channel?
Time Scale
This section of the research emphasis on the designing an proper time framing in which
all the exploration actions are implement in appropriate way (Ifinedo, 2011). This consist to be
the primary obligation of an investigator to design an hard-hitting time scale which is effective in
providing suitable guidance with the representation of research action in suitable manner as in
3

this activities are shown according to their priority of task. An appropriate time scale helps the
investigator in completion of the work in well planned and systematic way. This also make up
worth in reducing extra time for execution of research activities. Some research activities are
time overwhelming in nature so it is essential for a investigator to create a time frame in respect
to providing appropriate time to attempting tasks of the research.
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5

CHAPTER 2: LITERATURE REVIEW
This piece of research is considered as the most basic piece of research work which helps
the researcher in directing a top to bottom assessment on the part of the research issue. This piece
of research work depends on hypothetical or theoretical framework, therefore in information
accumulation of based on secondary sources (Inauen and Schenker-Wicki, 2011). This fragment
gives an in-depth evaluation through determination of the perspectives and opinions of various
writers and authors who are having suitable information and abilities in the specific region. In
this segment of the exploration data and information is being gathered through different sources,
for example, books, journalsa, past records, past research work, news paper, etc. This segment is
viable in structure a solid theoretical base as which make an incentive in drawing a substantial
and dependable result.
The importance of website development in the growth of small business organisation.
As per the views expressed by John Taiylor, 2016, a website is referred as the most
important source of digitalisation that performs a vital participation in processing the operations
of the firm in appropriate manner. A website development tool provides companies with a
podium for the necessary web presence which allows an organisation to get in touch with million
of web surfers all over the globe through strength the base of customers. In today's business
scenario competition is so high at market place an it is important for small business enterprises to
apply digital tools and technologies like website as to developing the operations of the firm in
effective manner. Website is effective in providing online services to the user of firm and
enhancing the base of customers at market place. As a small business enterprises plan.com is
focused on implementing the tool of website as to developing the operations of firm at market
place there are various importance of website within the firm in which some are described as
below:
Low cost advertising: Minimal effort publicizing: The website has a far more extensive reach
than some other equipment of digitalisation, this assumes huge job in making promoting as to
catching the eye of clients (IşıK, Jones and Sidorova, 2013). Website sets aside some effort to
develop enough traffic to organizations site to make a beneficial effect on the organizations
promoting effort. As a telecommunicationb organization plan.com is worry on using the
apparatus of website as to building up the online nearness of organization at worldwide level.
6

Visibility: Increasing visibility is consist to be the major factor which creates importance for an
organisation to having a website. Website is effective in providing an online base to the people to
known about the details of firm in effective manner. Website provides a map and direction about
towards the company's shops and online applications through which organisation conduct their
operations in effective manner.
Accessibility: This is likewise powerful in giving 24 hours offices to the clients. With the
assistance of site clients can visit the site for help or increasing suitable data about the new
progression in their items and administrations.
Sales: The real intention of every size of business organisation is to improving their deals and
income in regard to accomplishing an aggressive edge inside the commercial centre. An effective
and attractive website is successful in selling authoritative items on the web and improving the
tasks of the firm in proper way.
The major usage of website as a tool of marketing and communication within plan.com.
According to the opinion of Gagan Randhawa, 2013, Website is refers as the key source
of technical advancement as it provides a wider way to individual or businesses to implement a
good interconnect among each other for the purpose of maintaining good and effective
communication which could be resulted in attainment of higher growth and success. The
prepared of net tools like website has developed an effectual path for the growth of business
through reaching at potential customers. Website has considered to be the most essential
instrument for buyers to be connected with the firm or its operations. Companies website plays
crucial role as an effective marketing tool which create value in developing the online of
presence of firm within the globe. In respect to design companies website as an essential
marketing tool, the organisation needs to provide information which full-fills the immediate
wants and needs of the site visitors (Lee, Kelley, Lee and Lee, 2012). As a leading
telecommunication firm, plan.com is focused on implementing website as it is effective in
creating awareness about the firm or its offered products and services at global level, thus it also
plays effective role in developing an appropriate communication channel within and outside of
the firm as to hold over correct stream of data. Communication is also consist to be the major
aspect which needs to be maintained by firm with their potential customers as to conducting long
term transaction.
7

The role of website in evolving customers habits which help in shaping digital sales channel.
As per the view point of Marco Vergani, 2018, the way customers behave online has
significantly changes in the past few years. It is essential for each small as well as large business
enterprises to move quickly to develop their business operations through enhancing their e-
commerce channel. In today's contemporary business environment, individual's are very much
cognizant in regards to the digital tools and technologies, so it is required for organisations to use
new and advance application in order to devising business offerings more amended and certain.
Plan.com is a communication service provider company which is consistently concern on
providing effective communication facilities to their significant customers in respect to
sustaining their position in the mind set of customers. Website plays different role in acquiring
buyers habits which help in providing support in improving digital sales channel, some essential
roles are described as below:
Information gathering: Website performs an effective participation in gathering information
about the companies offerings and the basic information about the business processes. Consumer
reports, product evaluation and customer reviews all potentially influence buying behaviour of
customers. Many buyers visit brand websites directly to obtain as much product information as
possible before making purchasing decision (Lin and Lu, 2011). Overall, consumers want
transparency in the form of accurate information and an assurance that the product is being sold
for the lowest price.
Comparing products: Website is also effective for customers in making comparison among the
products of firm as to taking benefits of the most valuable product. Customers can easily
compare the companies product with other brands and make appropriate decision. Online
marketing is the best option to satisfying their own needs and wants.
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CHAPTER 3: RESEARCH METHODOLOGY
This is a principal strategy for accumulation of information and substance which are
required for the exploration work. This report contains the investigation about the use of website
in convince the customers in availing the services of the company. The investigator get
particular techniques and approach for planning the research adequately, it is the commitment of
a researcher to sum-up the propriety, practicality and availability of the assets which are used by
them for do the exploration exercises right way (Makkonen and et. al., 2014). This piece of
research depends on different applications that are compelling in giving a critical bearing to
drawn substantial and solid result. Some successful components of research techniques are
portrayed as beneath:
Type of Investigation
This is the most significant piece of research work, it is the real obligation of researcher
to break down the kind of research as to pushing ahead towards right course. An exploration is
either qualitative or quantitative in nature. The qualitative research is based on collection of
information through qualitative methods, therefore an exploration said to be qualitative when it
manages human perception or emotions. On the opposite side quantitative research depends on
the reception of factual and quantitative aspects. An exploration is known as quantitative when it
altogether manages numerical raw numbers. The present research report shows that the
investigation into thought depends on qualitative nature and it will directed through the reception
of qualitative research methods.
Research Design
This comprise to be the blue print of the exploration as it gives a successful framework
detail in regard to executing research exercises in all around arranged way. Research design basis
on three noteworthy sorts, for example, descriptive, exploratory and experimental research
design (Mills and Smith, 2011). In the present research report descriptive research design has
been applied by researcher as it is successful in leading in-depth investigation on the issue of the
research.
Research philosophy
The research philosophy accentuation on the conviction pattern which is pursued with
respect to researcher for leading investigation work in a correct way. It is fundamental for
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researcher to choose the appropriate way of thinking in order to help the investigation into right
way. The examination work can be for the most part dependent on interpretivism or positivism
philosophy. In the present research work interpretivisim philosophy has been applied by
researcher as it is viable in leading qualitative research in suitable way.
Research Approach
This can likewise be considered as the most basic piece of research work as it is
important for an investigator to choose the most appropriate methodology as to lead the
exploration report in right way (Otim and et. al., 2012). This can be ordered among two
noteworthy parts, for example, deductive and inductive research approach. In the present
research work inductive research approach has been made into legitimate move by analyst as it is
powerful in drawing substantial and solid result for achieving the destinations of qualitative
research.
Data collection Methods
Information gathering is thought to be one of the essential components of research work.
The researcher has a choice to gather applicable data through primary and secondary sources.
The data gathered that is collected for the first time by applying primary source of data
collection. The secondary data on other hand is depicted as one that is gathered through different
sources like books, journals, newspaper, online sites etc. in the present research project both the
methods are applied by researcher as to completion of the research work in effective and
efficient manner. Primary method of effective in conducting questionnaire which create value in
gathering information through determining the opinion of various respondents. On the other side
secondary source is effective in conducting the part of literature review in effective manner by
analysing the opinion of various authors and writers.
Information accumulation Methods
Data collection is believed to be one of the fundamental parts of research work. The investigator
has a decision to collect substantial information through primary and secondary sources. The
information assembled that is gathered just because by applying primary source of information
accumulation. The secondary information on other hand is portrayed as one that is accumulated
through various sources like books, journals, paper, online sources and so on in the present
research venture both the techniques are applied by researcher as to completion of the
10

exploration work in compelling and effective way. Primary source for successful in leading
questionnaire which value in gathering information through determining the opinion of various
respondents. On the opposite side secondary source is powerful in leading the piece of writing
survey in compelling way by breaking down the assessment of different writers and authors.
Data sampling
The sampling procedure emphasize on choosing the sample that repeats from the first
populace. The investigator can embrace either probabilistic sampling tool or non-probabilistic
sampling tool (Prajogo and Olhager, 2012). The probabilistic sampling source incorporates basic
irregular examining method in which equivalent likelihood is assigned out to each perception.
On other hand, non-probabilistic sampling incorporates comfort and purposive research method.
In present research, the investigator will receive purposive sampling to choose fitting sample of
population. The researcher will in general select sample of 30 respondents.
Ethical Consideration
The ethical consideration are viewed as very vital component for directing exploration in
an effective way. Premier, the investigator is committed to ensure authentic care of all gatherings
required into look into work. It is the duty of investigator to livelihood of appropriate
information that are confidential in their own manner. In addition, the specialist ought to
guarantee that no individual data is asked to the respondents. Over the span of leading
examination work, researcher needs to guarantee that exploration is led as per inquire about
targets. It is the duty of analyst to guarantee that the exploration destinations are accomplished
through lead of research into thought. Further, the analyst ought to guarantee that the individual
enthusiasm of any of related gatherings isn't influenced.
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CHAPTER 4 DATA ANALYSIS
This belong to be a procedure of inspecting, cleansing, transforming and modelling
information through the purpose of analysing useful information in regards to the nominative
sphere of work (Sekaran and Bougie, 2016). Data analysis refers as the key aspect of exploration
work that can be done through in-depth evaluation of the relevant data that are accumulated
through the researcher in respect to representation of subsequent outcome. In this section data
analysis can be done through thematic analysis as in this themes are created by the elements of
questionnaire.
Questionnaire
Q1) Are you aware about the website of plan.com? Frequency
Yes 24
No 6
Q2) How important do you think website is for the company? Frequency
Very Important 28
Less Important 2
Q3) What are the major importance of website for plan.com? Frequency
Low cost advertising 10
Visibility 6
Increasing Sales 8
Accessibility 6
Q4) Does the website is effective in developing the operations of the firm all over
the globe?
Frequency
Yes 25
No 5
Q5) Which department is most influenced with the use of website? Frequency
Marketing 12
12

Communication 8
Customer care services 10
Q6) What are the major resource requires for developing website? Frequency
Expertise Knowledge 10
Funds 10
Technical tools 10
Q7) what are the major benefits attained by plan.com with the help of website? Frequency
Increasing customers base 12
Capturing wide area of market 9
Reduction in cost 9
Q8) Does the cost incurred by the company on websites and other promotional
tools is recovered by the company?
Frequency
Yes 26
No 4
Q9) Provide recommendation to the firm as to attaining competitive edge within
the market place.
13

Theme 1: People are aware about the website of plan.com.
Q1) Are you aware about the website of plan.com? Frequency
Yes 24
No 6
Interpretation:
As per the statement of the given study it can be concluded that 24 out of 30 people are
said that they are aware about the website of the company as they are using the sites as to gaining
benefit of offered goods or facilities of the firm and leftover individual's are not in favour with
the website facilities of firm.
14
Yes No
0
5
10
15
20
25
24
6
Column B

Theme 2: Website is very much important for the company.
Q2) How important do you think website is for the company? Frequency
Very Important 28
Less Important 2
Interpretation:
The present report represents that 28 out of 30 responsive are in favour that website is
very much important for the plan.com as the company deals in communication service provider
and website performs effectual part in expanding the operation of the firm. 2 people said that
website is not much important for the growth and development of the firm.
15
Very Important Less Important
0
5
10
15
20
25
30 28
2
Column B

Theme 3: In different manner website is important for plan.com.
Q3) What are the major importance of website for plan.com? Frequency
Low cost advertising 10
Visibility 6
Increasing Sales 8
Accessibility 6
Interpretation:
As indicated by the above given chart it has been assessed that there are different
significance of site for the tasks of the firm. 10 out of 30 individuals said that site is successful
for ease publicizing, 6 individuals go with the alternative of perceivably, 8 individuals select the
choice of expanding deals and remaining individuals go with the choice of availability.
16
Low cost advertising Visibility Increasing Sales Accessibility
0
1
2
3
4
5
6
7
8
9
10
10
6
8
6
Column B

Theme 4: The website is effective in developing the operations of the firm all over the globe.
Q4) Does the website is effective in developing the operations of the firm all over
the globe?
Frequency
Yes 25
No 5
Interpretation:
According to the above given report it has been investigated that 25 out of 30 individuals
are concur with this explanation that the site is powerful in building up the activities of the firm
everywhere throughout the globe according to their supposition the execution of site improve the
activity of firm inside the commercial center. 5 respondents are not in support with equivalent to
per their viewpoint site isn't much viable for the tasks of the firm.
17
Yes No
0
5
10
15
20
25
25
5
Column B

Theme 5: Different department of firm are influenced by the use of website.
Q5) Which department is most influenced with the use of website? Frequency
Marketing 12
Communication 8
Customer care services 10
Interpretation:
According to the above given chart it has been assessed that plan.com is managing in little
scale business and has different activities in various fragments and these all offices are affected
by the utilization of site. 12 out of 30 individuals go with the advertising office according to their
feeling site is compelling for the branch of promoting as to producing more clients mindfulness.
8 individuals go with correspondence site is the simple and well disposed approach to execute
great association with their clients and remaining individuals go with the choice of client care
administrations.
18
Marketing Communication Customer care services
0
2
4
6
8
10
12
12
8
10
Column B

Theme 6: There are various resources that are requires for company to developing website.
Q6) What are the major resource requires for developing website? Frequency
Expertise Knowledge 10
Funds 10
Technical tools 10
Interpretation:
As per the above given discussion it has been determined that there are various sources
that are requires for a firm to develop their companies website such as expertise knowledge,
funds, technical tools and technologies.
19
Expertise Knowledge Funds Technical tools
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

Theme 7: The major benefits attained by plan.com with the help of website.
Q7) what are the major benefits attained by plan.com with the help of website? Frequency
Increasing customers base 12
Capturing wide area of market 9
Reduction in cost 9
Interpretation:
According to the above given venture it has been presumed that there are different
advantages which are achieved by plan.com with the assistance of site. 12 out of 30 individuals
go with the choice of expanding clients base, 9 said that site is compelling in catching a wide
territory of market and 9 individuals go with decrease in additional expense.
20
Increasing customers base
Capturing wide area of market
Reduction in cost
0
2
4
6
8
10
12
12
9 9
Column B

Theme 8: The cost incurred by the company on websites and other promotional tools is
recovered by the company.
Q8) Does the cost incurred by the company on websites and other promotional
tools is recovered by the company?
Frequency
Yes 26
No 4
Interpretation:
As per the discussion over the chosen subject area it can be evaluated that 26 out of 30
individual said that the cost incurred by the company on websites and other promotional tools are
being recovered by the company through expanding their business operations. 4 individuals are
not in terms with the same.
21
Yes No
0
5
10
15
20
25
30 26
4
Column B

CHAPTER 5: CONCLUSION AND RECOMMENDATION
Conclusion
As per the above provided report it can be concluded that digitalised methodologies are
most important aspect of business as the digital technologies are much effectual in improvising
the transaction of the business within the commercial centre. Website is refers to be the key
source of digitalisation and it is significantly used by businesses as to developing organsiational
functions all over the globe. Website provides a potential way to customers as to reaching at the
offered services of the firm. In today's business environment rivalry is on its peak and businesses
are focuses over expanding the operations of the business by executing extra ordinary plans and
ideas within commercial centre. Website is effectual in grabbing the attention of customers
within market by rendering online benefits to the people. According to the portrayal of the above
given investigation individuals are especially aware about the modernized technologies and
digital tools are reliably applying them in their everyday life as to taking advantages of simple
and quick administrations of the firm. Associations are likewise worry on receiving new and
advance innovations in regard to delivering increasingly dependable merchandise and ventures
as to satisfying the necessities and needs of clients inside the commercial centre. Site has
different significance for the firm as it is successful in investigating the business activities at
wide scale through catching the eye of an ever increasing number of clients towards the firm or
its tasks. Website is comprise to be a powerful method to advance hierarchical activities by
giving a suitable information and data about the firm or its tasks.
Recommendation
In the world full off digitalisation, human life is very much based on digital tools and
technologies, as people are using modernized techniques as to making their life more easy and
comfortable. Organisations should use new and advance technologies in respect to providing
high competition to their rivals. As a small communication provider company it is necessary for
plan.com to use smart and advance technologies n respect to rendering valuable services to their
users. Company should make appropriate changes in their websites and update potential changes
as to attracting more customers, which create value in attaining higher profitability and growth.
Company also needs to maintain appropriate flow of funds and capital in respect to developing
their operations within the global market. Website is an effective tool of digitalisation which
22

needs to be used by firm as to developing their online operations and this is valuable in capturing
a wide area of market through increasing their global presence. The association would aid viable
learning and change in their most recent advancements those are advantageous for them in their
future perspective. In the contexts of plan.com organization can need to utilize every one of their
assets related with website innovation in better way. By doing so they can get increasingly solid
results in coming time-frame.
CHAPTER 6: SELF REFELECTION
A research is determined as the most essential aspect that plays vital role in determining a
conflict in effectual way. In the investigation project multiple abstractive appearance were
recovered through me and these are effective in heighten my cognition inferior in the area of
website and its importance for the growth of business. The existing region of work assist me in
attaining my future goals in appropriate manner. The particular sphere of study assist me in
developing my skills in using advance technologies which create value for me in completion of
my approaching work in more effective way. Through conducting a research my data analysis
and information aggregation cognition is also developed.
Data and information are belong to be the most important element for a investigation
report as the whole activity of research are supported on the aggregation and information which
are gathered through the investigators through multiple sources. In the immediate investigation
area information is being accumulated by administration of a marketing survey as in this a
questionnaire is created as to collecting viable and effective facts in regards to the issue of
research. This method is effectual in collecting data by the opinion of various people and this is
less costly method of information accumulation.
Interview is also an efficacious source to gathering information and substance, this can
also be applied by investigator as to collection of relevant and certain information for closing up
the investigation area. This is cost as well as time consuming method as in this information is
being accumulated through asking question for individuals. This is a time consuming tool and in
this researcher is not able to analyse the view of numerous people.
23

REFERENCES
Books and Journals
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25

APPENDIX
Questionnaire
Name:
Age:
Gender:
Email Id:
Address:
Q1) Are you aware about the website of plan.com?
Yes
No
Q2) How important do you think website is for the company?
Very Important
Less Important
Q3) What are the major importance of website for plan.com?
Low cost advertising
Visibility
Increasing Sales
Accessibility
Q4) Does the website is effective in developing the operations of the firm all over the globe?
Yes
No
Q5) Which department is most influenced with the use of website?
Marketing
Communication
Customer care services
Q6) What are the major resource requires for developing website?
Expertise Knowledge
Funds
Technical tools
Q7) what are the major benefits attained by plan.com with the help of website?
26

Increasing customers base
Capturing wide area of market
Reduction in cost
Q8) Does the cost incurred by the company on websites and other promotional tools is
recovered by the company?
Yes
No
Q9) Provide recommendation to the firm as to attaining competitive edge within the market
place.
27