Data Driven Decisions for Business

DATA DRIVEN DECISIONS FOR
BUSINESS

TABLE OF CONTENTS
MAIN BODY...................................................................................................................................3
Summarizing the key changes and trend that increased significance of data analysis...............3
Producing a summary data which describe the data and business function of Bangles.............3
Presenting the issues from data...................................................................................................8
Statistics......................................................................................................................................8
Visual images through descriptive statistics.............................................................................14
A short commentary for each chart...........................................................................................18
REFERENCES..............................................................................................................................20

MAIN BODY
Summarizing the key changes and trend that increased significance of data analysis
In the current era, data analysis is highly used in large as well as small companies. The importance of data analysis in each
field increases due to problems faced by the companies and it is only facts and figures that helps to identify any issues faced by
business. Also, each businesses seeking to increased their productivity and improve financial outcomes which can be attained by
implementation of data analysis (Todd, 2017). Apart from this, to enhance sales, business seeking towards better customer relationship
where data analysis also plays an important role. It is so because with the help of data analysis, company evaluate their ad campaigns,
personalized content and then develop products. This in turn assist to improve the performance of a company and that is why, to
comply with changing era, large businesses use data analysis which increases the importance of the same.
In addition to this, it becomes very difficult for business to analyse the frequent changes of market and to predict the future,
data analysis is more useful. Thus, marketing data analysis assist to provide an idea pertaining to future which in turn helps in
improving the sales. That is why, it has been analysed that with the help of machine learning’s companies are able to recognize the
data pattern and forecast accordingly. This in turn leads to smarter business moves and improve the operations by enhancing profit
margin as well.
Producing a summary data which describe the data and business function of Bangles
Product wise total of every year

Month wise total of all the product

Quarter wise sales volume and sales value
Quarter 1

Data Driven Decisions for
Business

Changes and trend that reflect importance
of data analysis
 The importance of data analytics in different sector
is compound and it also helps to provide a useful
insight into a field.
 So, it helps organization and businesses gain
insights into an enormous amount of knowledge that
further assists in future growth and production.
 There are different trends identified which helps
Bangles to increase the improve the importance of
data analytics:
Automation Augmented
Analytics
Artificial
intelligence
Augmented
data
management
Changes in
trend

Analytical approach
 In order to answer the question, Excel as an
analytical approach has been used over others.
 There are different analytical approaches which
can be used by different analytics in order to
generate the best outcomes.
 Here, the research question is ‘Did the
marketing campaign have a positive impact on
sales performance in the UK?’