Data Driven Decisions for Business - Desklib
VerifiedAI Summary
This article discusses the importance of data analysis in modern organizations and the key trends and changes that lead to its increase. It also presents the analytical approach used by Bangles to determine the impact of marketing campaigns on sales and outlines the steps taken for cleaning the data. The article concludes with recommendations for the company and a critical evaluation of other data analysis methods that can be used by Bangles.