Sainsbury's Expansion: Business Strategy and Market Analysis in UK

This presentation provides a business strategy and market analysis of Sainsbury's, focusing on its expansion plans. It analyzes the competitive landscape within the UK retail sector, highlighting key players like Tesco and ASDA. The presentation recommends entering the French market due to its strong economic conditions and potential for growth. It explores the challenges and opportunities of international business expansion, including the need to attract a wider customer base and increase sales. The presentation also includes references to academic research and online resources supporting the analysis. Desklib is a platform providing AI-based study tools for students.

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INTRODUCTION
Operating and expanding business in international market increases sales and
help an organization in accomplishing its goals. This presentation is all about
Sainsbury’s which is the 3rd largest chain of supermarkets in the UK. It wants
to expand its business by entering into new market .

Analysing problem
In the context of retailers and supermarkets of UK, it can be said that there is high intensity of
completion. There are several string players who is putting pressure on Sainsbury’s to provide
varieties of products and expand in new market.

Cont...
Tesco, ASDA, Unilever are some of the strong players in this industry.
Attracting wider range of customers, compete with Tesco and others and
increasing sales are some reasons and problems for which Sainsbury’s want to
operate in other country and in the new market by 2020.

Aspiring to succeed
It is stated that Sainsbury’s want to expand its business for competing and
making a strong position in the market and for this it wants to enter in the
market and in the country who is strong and from which it can gain share.
Entering into the new market is one of the best way of solving problem which
this is facing

Cont…
. I would like to recommend Italy to Sainsbury’s for operating its business and
expanding its business. The main reason of recommending and selecting
France is it has strong economic condition as it has approximate of 3.06
Trillion GDP.

REFERENCES
•Suzuki, S. and Okamuro, H., 2017. Determinants of academic startups’
orientation toward international business expansion. Administrative Sciences.
7(1). p.1.
•Ramanathan, U. and et.al., 2017. Impact of customer loyalty and service
operations on customer behaviour and firm performance: empirical evidence
from UK retail sector. Production Planning & Control. 28(6-8). pp.478-488.
ONLINE
Economic Freedom of France. 2019. Online, Available through: <
https://www.heritage.org/index/country/france>