Data Handling and Business Intelligence

DATA HANDLING AND
BUSINESS INTELLIGENCE
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Table of Contents
REFERENCES................................................................................................................................6
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Literature
As said by Arnott, , Lizama, and Song, 2107, the advancement in technology has
enabled in giving high tech tools for business to grow and expand. With this they are able to
transform its operations. In recent times, it is necessary for every business to store and maintain
data and info. this is because data provide useful insight and info to business. Big data is
emerging as new tool. It is highly useful in taking effective decisions. Alongside it, business
intelligence has also important concept. It contain integrated information system by which data is
analysed and useful info is obtained from it. According to Larson, and Chang, 2016, there are
certain dimensions of BI such as data integration, decision making, etc. However, BI is highly
used in large companies where there is need to analyse large data set and on basis of that
decision is to be taken. There has been a great positive impact of BI on organisation efficiency
and strategic management. Now, effective strategies are developed and it has resulted in
improving financial performance of public companies. Besides that, there are other positive
impact as well as BI has reinforced in enhancing business sustainability. The insight obtained
from it is used in developing strategies and setting of long term goals. In the view of Popovič,
Puklavec and Oliveira, 2019, BI also helps finding out uncover areas through which companies
can contribute towards society. Hence, through this way it can built positive image within
society by improving its performance.
Knowledge of subject
In my view BI is wide area in which there are many techniques that is available. So, it is
essential to get in depth knowledge about those technique in it. The techniques in it are big data,
forecasting, data analytics, etc. thus, i also gained knowledge about it. I got to know that how
these all BI techniques are used in it and its features and functions. Moreover, i learned about
what impact does each technique have on various business areas. Besides that, i gained several
skills as well from this. I learned data analysis skills that how data is analysed from article,
what info is written and how it is evaluated. Along with that, i learned writing skills as well
that how report is written and what content is included in it. in that i learned how sentences
are made, use of terms, citation, etc. in report. This helped in improving my report writing skills
and critiquing in it.
Here, there is a BI models as well. they consists of some tools and applications that are
based on DSS, OLAP, data warehouse, etc. the DSS is used by managers to make decisions.
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