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Data Handling and Business Intelligence- Doc

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Added on  2020-01-28

Data Handling and Business Intelligence- Doc

   Added on 2020-01-28

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DATA HANDLINGAND BUSINESSINTELLIGENCE1
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BUSINESS INTELLIGENCEAND IMPROVING MANUFACTURINGEntrepreneurs: John Peace (Chairman) Christopher Bailey (CEO and Chief Creative Officer)David Amerland1st April 2013Data helps Burberry engage customers wherever they areBig Data is powerful as well as it is hard to enclose; hence do not look out on the power ofthe small data which can be easily compassed. Almost more than 800,000 people and more than 15million subscribers have promoted Burberry as the one of the competent luxury brand on Facebookas well as on Instagram. The company has been growing because they know who their customersare. In this context, Paula Rosenblum (who works as a managing partner at Retail SystemsResearch, a Miami – based retail technology analysis firm) said thatcustomers have thewillingness to deal with other aspects with specific privacy values. Burberry has created a unifiedcustomer experience driven by data through keeping consumers active on social media. 2
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The customers of Burberry always derive value from the brand which further assists ingetting positive experience of the services. Sales assistant of Burberry brand uses computer systemsand other equipments so that personnel members can record customer experience and feedback.Staff members of Burberry can greet the customers through name as they have information aboutindividual purchase history. Twitter posts also helps in recording the data about fashion trends.Customers can also use their own devices for giving their suggestion to the company. Burberry hasalso attached radio frequency identification tags to all the clothes for the purpose of triggeringinteractive videos. Burberry is also regarded as efficient brand which has its exemplary clothes 'the trench coat'and this has reinvented marketing aspects for the customers especially in digital integrated RegentStreet store of London. This has been done by personalizing customer experience at the time ofusing Big Data. Regarding this, it has been evaluated that personalizing shopping experience forany brand is the most effective method of engaging the customers. This is an apparent fact thatcustomers feel a part of the brand when their shopping experience is actively entertained. Hence,Burberry has proved that they are delivering unique experience to its audience. In this context,Burberry's chief executive Angela Ahrendts said that “walking though doors is merely seems likeaccessing the website”.3
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