Data Insight: Understanding the Role of Qualitative and Quantitative Data in Decision Making

CW2 STRUCTURE

MEMBER'S CONTRIBUTION
Group Member name an student ID Slides Developed (Number)

INTRODUCTION
• In CW1, complete information about Sainsbury has
described
• Market research is a process of determine the viability of a
new service/ product with a help of research conducted
directly through the potential customers.

Introduction
Marketing research
Market research is the process of determining the viability of a new service or product through
research conducted directly with potential customers. Market research allows a company to
discover the target market and get opinions and other feedback from consumers about their
interest in the product or service. ref
Stages in the marketing research process
2
34
5
1
2
34
5
6

Marketing
Research
Data Collect
Quantitative
Data
Tool
Questionnaire
Customer
Satisfaction
Stakeholders
Satisfaction
Employee
Performance
Process Data
Qualitative
Data
Tool Interview
Structured Unstructured Semi
structured
Thematic
Analysis
Statistical
Analysis
Correlation
Progression
Time Series

T1 – QUANTITATIVE DATA
• It is an information that can be measured in a
numerical form. In this, different statistical analysis
is performed on the basis of real life scenario to
make decision.
• Simply, it can be stated that the information which
can be quantify then it is considered as a quantitative
data.