Data Insights: Role of Quantitative and Qualitative Research in Modern Marketing

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Data Insights

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Table of content
• Introduction
• Role of quantitative research in modern marketing research
• Role of quantitative research in data analysis
• Role of qualitative research in modern marketing research
• Role of qualitative research in data analysis
• Correlation and regression
• Time series
• Issues surrounding the analysis techniques in reference to big data and its usage in modern
business decision making
• Ways of collecting data and using it for more informed business decisions
• Conclusion
• References

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Introduction
• Data insight refers to the deep understanding about an individual and organization gains in
order to analyse the information for a particular issue. This assist organizations and experts to
make better decision for the welfare of a company.
• The present study also highlights the importance of data insights and tools employ by analyst
in order to make effective decision for the welfare of a business.
• For that, PPT will describe the role of quantitative research within a modern marketing
research and data analysis. Along with this, it also lay emphasis upon the questionnaire design
by taking good examples.

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Role of quantitative research in
modern marketing research
 The quantitative research mainly focuses on the quantity of data. It involves collection of
large amounts of data by the way of surveys, questionnaires and the polling approach.
 It is mainly relied upon the close ended questions in order to generate better insights. It is
useful in capturing data such as the customer behavior, size of the market, causes of goods
repurchase etc. this research method is dependent upon the large number of samples.