Data Insights in the Footwear Industry

Data insights

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
1. Identification and outlining the role of data and information within the industry or the sector
of profession that has been chosen above....................................................................................1
2. Examination of the type of data that has been collected and used appropriately by the
company and explaining it with the context that is this is first, second or third party data.........2
3. Set out how information and data is used within the day to operations of organisations
within that sector..........................................................................................................................4
4. Explain how information is captured and stored with key references to types of databases
and information systems..............................................................................................................5
5. Give an example of how data is used to deliver insight for business decision making within
the sector that has been chosen above.........................................................................................7
6. Describe how market research secondary and primary studies can be used in conjunction
with MIS and other database systems to increase insight............................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The business firms that are operating in the current market, regardless of the sector in which they
are operating, all place a high priority on the analysis and assessment of data insights, and that
too in a precise and reliable manner, so that the organisation can expand and succeed in the long
run. As a result, it is both necessary and critical for each and every enterprise to thoroughly
review its data so that, if any corrections are required, they can be completed and enforced in a
timely manner that adds value to the organisation in the long run. In this presentation, a thorough
examination, elaboration, comparison, and assessment of footwear companies operating in
today's highly competitive and diverse business landscape is presented. Aside from that, this
presentation discusses a variety of topics that are relevant in the industry, such as the methods
that have been used for data collection and analysis. Furthermore, this presentation covers
various market researches that are currently in use in the industry, an examination of the
company's database structure, the impact of technological advancements on the enterprise, the
appropriate use of data, and outlining research so that data collection can be done in a more
efficient manner, among other topics.
MAIN BODY
1. Identification and outlining the role of data and information within the industry or the sector of
profession that has been chosen above
Since the footwear industry is one of the largest markets and generates a significant
amount of revenue in the global context, it is important to provide a thorough understanding of
market conditions. Marketing aids many businesses in establishing themselves in the industry
because it allows them to attract a large amount of customers in a short period of time. Since the
footwear industry has experienced steady development, it is critical to analyse and assess each
situation in depth so that the firm can maintain and succeed in a market of fierce competition for
a much longer period of time than its competitors who are also operating in similar market
conditions. As a result, it is critical to track and review information and data that is related to the
business and has an effect on its long-term success so that it can be used to the company's benefit
by introducing effective and required rectification steps. There are several different organisations
working in the footwear industry, and the major ones operate under the brand names Sketchers,
Nike, Cody & Co, Puma, Reebok, New Balance, Adidas, Fila, and so on. They have focused