Role of Information in the Industry

Table of content
 Introduction
 Role of information in the industry
 Type of data collected and used by organisations
 Ways in which information and data are used in day to operations of company
 Ways information are captured and stored
 Example of the ways data is used to deliver insight for business decision making
 Describing how market research studies are used in conjunction with MIS and database
system
 Conclusion

Introduction
Data insights
refers to gaining
information for
understanding the
situations or events
in particular
phenomena.

Role of information in the
industry
Information plays huge role in retail industry. Its
main role is to provide assistance to
companies about total sales of product,
existing firms and demand among customers.
Data and information also plays role of
helping businesses to set their future plan.

Type of data collected and used by
organisations
In retail industry, type of data that is collected
by organisations are as follows;
 Point of sales data
 Customer centric data
 Merchandising data
 Market data
 Loyalty card data