This presentation explores the importance of data-driven decision-making and its impact on business operations. It covers different types of data, including primary, secondary, and big data, and how they can be collected and stored. The presentation also discusses the difference between traditional market research and big data, and how technology advancements aid in increasing the speed with which data is gathered. Finally, it provides insights into how data and information can be exploited within day-to-day operations of a business and offers a study plan for increasing data collecting and usage in the workplace.